3 Local SEO Factors That Affect Your Rankings

1. Keywords – Where Discoverability Lies

Of course, we know that SEO is all about keywords.

If you’re trying to rank for a keyword without any

specific location, it will all be in vain. As a location-
specific business, aim for those localized keywords that
your usual audience may use to find what they’re
looking for.

For example, as a plumbing company in Houston, you

can aim for keywords like ‘hire plumbers in Houston,’
‘Houston plumbing company,’ etc. If you want to be
more specific, you can even optimize for ‘plumbers in
Lakewood, Houston.’

You’ll have a sure-shot of getting more prospects when

you make your keywords location-specific instead of the
generic ‘plumbers.’
 2. Google My Business – Where the Limelight Lies
Do you dedicate enough time to maintaining your
accounts properly?

Choose the relevant categories

Include your correct address

Provide a number on which your business is

available throughout business hours on all days (Not
your personal number or your manager’s number,
which may not be available on all days at all times)

Include high-resolution images of your store and

your products or services Provide a complete
description of your services and sprinkle it with the
keywords

Include your website URL and the right directions

 3. Localized Content – Where the Usefulness Lies
Having an updated Google My Business listing for
your local business is just the start. If you want to
further explore local SEO and make most of it, you
can create content that revolves around your
business and location.

How can you write localized SEO content?

Research widely. Understand your customers and

predict their problems for which you have the
solution.

You can write about the local services you provide,

the kind of services, your customer grievances and
solutions, local events, etc. Anything about your area
and your business will help to increase the relevancy
of your website.
Get In Touch With Us

COMPANY ADDRESS
13933 Primavera Dr.Corpus Christi, TX 78418

PHONE NUMBER
361-844-8550

EMAIL ADDRESS
info@yellowfindigital.com