Professional Documents
Culture Documents
VIRTUALLY EVERY DAY, THE NEWS MEDIA, TELEVISION SHOWS, FILMS, AND THE INTERNET BOMBARD US WITH
claims regarding a host of psychological topics; psychics, out of body experiences, recovered memories, and
lie detectors, to name a few. Even a casual stroll through our neighborhood bookstore reveals dozens of
self-help, relationship, recovery, and addiction books that serve up generous portions of advice for navigat-
ing lifes rocky road. Yet many popular psychology sources are riie with misconceptions. Indeed, misinfor-
mation about psychology is at least as widespread as accurate information. Self-help gurus, television talk
show hosts, and self-proclaimed mental health experts routinely dispense psychological advice that is a be-
wildering mix of truths, half-truths, and outright falsehoods. Without a dependable tour guide for sorting
out psychological myth from reality, we're at risk for becoming lost in a jungle of "psychomythology."
In our new book, 50 Great Myths of Popular Psychology: Shattering Widespread Misconceptions About
Human Behavior, we examine in depth 50 widespread myths in popular psychology (along with approxi-
mately 250 other myths and "mini-myths"), present research evidence demonstrating that these beliefs are
fictional, explore their ramifications in popular culture and everyday life, and trace their psychological and
sociological origins. Here, pace David Letterman, we present (in no particular order) our own candidates
for the top 10 myths of popular psychology.
50%
25%
Myth #1: We Only Use weight, our brain consumes over 20% of the oxygen
10% of Our Brains we breathe. It's implausible that evolution would
Whenever those of us have permitted the squandering of resources on a
who study the brain ven- scale necessary to build and maintain such a mas-
ture outside the Ivory sively underutiUzed organ. Moreover, losing far less
Tower to give public lectures, one of tbe than 90% of the brain to accident or disease almost
questions we're most likely to encounter always has catastrophic consequences.^ Likewise,
is, "Is it true that we only use 10% of our electrical stimulation of sites in the brain during
brains?" The look of disappointment that usually neurosurgery has failed to uncover any "silent areas."
follows when we respond, "Sorry, I'm afraid not," How did the 10% myth get started? One clue
suggests that the 10% myth is one of those hopeful leads hack ahout a century to psychologist William
truisms that refuses to die because it would be so James, who once wrote that he doubted that aver-
nice if it were true. In one study, when asked age persons achieve more than about 10% of their
"About what percentage of their potential brain intellectual potential. Although James talked in
power do you think most people use?," a third of terms of underdeveloped potential, a slew of posi-
psychology majors answered 10%.^ Remarkably, one tive thinking gurus transformed "10% of our capac-
survey revealed that even 6% of neuroscie ntists ity" into "10% of our brain."^ In addition, in calling
agreed with this claimP The pop psychology indus- a huge percentage of the human brain "silent cor-
try has played a big role in keeping this myth alive. tex," early investigators may have fostered the mis-
For example, in his book. How to be Twice QS Smart, taken impression that what scientists now call
Scott Witt wrote that "If you're like most people, "association cortex"—which is vitally important for
youre using only ten percent of your brainpower."' language and abstract thinking—had no function.
There are several reasons to doubt that 90% of In a similar vein, early researchers' admissions that
our brains lie silent. At a mere 2-3% of our body they didn't know what 90% of the brain did probably
Myth #6: The Polygraph Test Is who are guilty may not experience anxiety when
an Accurate Means of Detecting Lies telling lies. For example, psychopaths are notori-
Have you ever told a lie? If you answered ously immune to fear and may be able to "beat" the
"no," you're lying. College students test in high pressure situations, although the re-
admit to lying in about one in search evidence for this possibility is mixed."
every three sociaJ interactions Were he still alive, William Moulton Marston
and people in the community about might be disappointed to learn that researchers
one in every five interactions.^ Not have yet to develop the psychological equivalent of
surprisingly, investigators have long Wonder Woman's magic lasso. For at least the fore-
sought out foolproof means of detecting falsehoods. seeahle future, the promise of a perfect lie detector
In the 1920s, psychologist William Moulton remains the stuff of comic book fantasy.
Marston invented the first polygraph or so-called
"lie detector" test, which measured systolic blood Myth #7: Opposites Attract
pressure to detect deception. He later created one The notion that "opposites at-
of the first female cartoon superheroes, 'Wonder tract" is a standard part of our cul-
Woman, who could compel villains to tell the truth tural landscape. Films, novels, and
by ensnaring them in a magic lasso. For Marston, TV sitcoms overflow with stories of
the polygraph was the equivalent of Wonder diametrical opposites falling passionately
Woman's lasso: an infallihie detector of the truth.'* in love. The 2007 smash hit comedy. Knocked Up, is
A polygraph machine plots physiological activity- perhaps Hollywood's latest installment in its seem-
such as skin conductance, blood pressure, and res- ingly never-ending parade of wildly mismatched ro-
piration—on a continuously running chart. mantic pairings. Most of us are convinced that
Contrary to the impression conveyed in such people who are opposite from each other in their
movies as Meet the Parents, the machine isn't a personalities, beliefs, and looks tend to be attracted
quick fix for telling whether someone is lying, al- to each other. Lynn McCutcheon found that 77% of
though the public's desire for such a fix almost undergraduates agreed that opposites attract in re-
surely contributes to the polygraph's popularity. In lationships.*^ This belief is also widespread in pock-
one survey of introductory psychology students, ets of the Internet dating community. On one site
45% believed that the polygraph "can accurately called "Soulmatch," Harvilie Hendrix, Ph.D. (de-
identify attempts to deceive."* Yet interpreting a scribed as a "relationships expert") states that "It s
poi^raph chart is notoriously difficult. been my experience that only opposites attract be-
For starters, there are large differences among cause that's the nature of reality. The great myth in
people in their levels of physiological activity. An our culture is that compatibility is the grounds for a
honest examinee who tends to sweat a lot might relationship—actually, compatibility is grounds for
mistakenly appear deceptive, whereas a deceptive boredom."
examinee who tends to sweat very little might mis- On the contrary, research suggests that Hen-
takenly appear truthful. Moreover, as David Lykken drix has gotten his myths precisely backward. When
noted, there's no evidence for a Pinocchio response,^' it comes to interpersonal relationships, opposites
such as an emotional or physiological reaction don't attract. Dozens of studies demonstrate that
uniquely indicative of deception.^ If a polj^raph people with similar personality traits are more
chart shows more physiological activity when the likely to be attracted to and hang out with each
examinee responds to questions about a crime than other than people with dissimilar personality traits.
to irrelevant questions, at most this difference tells For example, people with a Type A personality style,
us that the examinee was more nervous at those who are hard-driving, competitive, and time-con-
moments. Yet this difference could be due to actual scious, prefer dating partners who have a Type A
guilt, indignation or shock at being unjustly ac- personality."" Similarity in personality traits pre-
cused, or the realization that one's responses to dicts not only initial attraction, but marital stability
questions about the crime could lead to being fired, and happiness."*^ Similarity on the personality trait
fined, or imprisoned.^' Thus, polygraph tests suffer of conscientiousness seems to be especially impor-
from a high rate of "false positives"—innocent peo- tant for marital satisfaction."^ So if you're a hope-
ple whom the test deems guilty.^ As a consequence, lessly messy person, you're best off finding someone
the "lie detector" test is misnamed: It's really an who isn't a total neat freak. The "like attracts like"
arousal detector.'^' Conversely, some individuals conclusion also extends to our attitudes and values.
REFERENCES
1. Higbee.K.L.Ä Clay, S.L 1998."Col- as a Function of Interpolated Activities." Minnesota.
lege Students' Beliefs in the Ten-Per- American Psychologist, 14. 354. 23. Loftus. E. F.. & Loftus. G. R. 1980.
cent Myth." Journal of Psychology, 12. Patterson. A.H. 1974. Hostility Cathar- "On the Permanence of Stared Infor-
132. 469476. 4 7 1 . sis: A Naturalistic Experiment. Paper mation in the Human Brain," American
2. Herculano-Houzel, S. 2002. "Do You presented at the annual convention of Psychologist. 35. 409-420; Yapko.
Know Your Brain? A Survey on Public the American Psychological Associa- M.D. 1994. "Suggestibility and Re-
Neuroscience Literacy at the Closing tion, New Orleans. pressed Memories of Abuse: A Survey
of the Decade of the Brain. " Neurosci- 13. Anderson, C. A.. Gentile, D. A.. & Buck- of Psychotherapists' Beliefs." Ameri-
entist. 8 (2). 98-110. ley, K. E. 2007. Violent Video Game Ef- can Journal of Clinical Hypnosis. 36,
3. Witt, S. 2002. How to be Twice as fects on Children and Adolescents. 163-171.
Smart. Boosting Your Brainpower and New York: Oxford University Press. 24. Brown. R.. & Kulik. J. 1977. "Rash-
Unleashing the Miracles of Your Mind. 14. Littrell, J. 1998. "Is the Re-Experience bulb Memories." Cognition. 5. 73-99.
Englewood Cliffs. N.J.: Prentice Hall, 4. of Painful Emotion Therapeutic?" Clini- 25. Krackow, E.. Lynn. S. J., & Payne. D.
4. Kolb, B. & Whishaw. I.Q. 2003. Funda- cal Psychology Review. 18. 71-102. 2005-2006. "The Death of Princess
mentals of Human Neuropsychology 15. Lohr, J. M., Olatunji. B. 0., Baumeis- Diana: The Effects of Memory En-
(5th ed). New York: Worth Publishers. ter. R. F.. & Bushman. B. J, 2007. hancement Procedures on Flashbulb
5. Beyerstein, B.L. 1999. "Whence "The Pseudopsychology of Anger Vent- Memories." Imagination. Cognition.
Cometh the Myth That We Oniy Use ing and Empirically Supported Alterna- and Personality. 5/6. 197-220.
Ten Percent of Our Brains?" In. S. tives." Scientific Review of Mental 26. Neisser. U.. & Harsch. N. 1992. "Phan-
Delia Sala (Ed.). Mind Myths: Explor- Health Practice, 5. 54-65. tom Rashbulbs: False Recollections of
ing Popular Assumptions About the 16. Branden, N. 1994. The Six Pillars of Hearing the News About Challenger." In
Mind and Brain (1-24). Chichester. UK: Self-Esteem. New York: Bantam Books, E. Winograd & U. Neisser (Eds.). Affect
John Wiley and Sons., Ltd. 17. Sommers. C.H., & Satel. S. 2005. and Accuracy in Recall: Studies of
6. Brown. L.T. 1983. "Some More Mis- One Nation Under Therapy. How the •Flashbulb" Memories (Vol. 4. 9-31).
conceptions About Psychology Among Helping Culture is Eroding Self-Re- New York: Cambridge University Press.
Introductory Psychology Students." liance. New York: St. Martin's Press. 27. Schmoick. H.. Buffalo. E.A., & Squire,
Teaching of Psychology, 10. 207-210. 18. Vogel, A. 2002. "School Says Game of L. R. 2001. ''Memory Distortions De-
7. Lee. J. 1992. Facing the Fire: Experi- Tag is Out." FoxNews.com, June 20. velop Over Time. Recollections of the
encing and Expressing Anger Appropri- Retrieved July 26. 2008 from http:// O.J. Simpson Trial Verdict After 15 and
ately. New York: Bantam, 96. www. foxnews.com/story/0.2933. 32 Months." Psychological Science,
8. Lewis, W.A.. & Bûcher. A.M. 1992. 5 5836.00. html 11, 3945.
"Anger. Catharsis, the Reformutated 19. Sher, B. 1998. Self-Esteem Games: 28. Loftus, E. F. 1993."The Reality of Re-
Frustration-Aggression Hypothesis and 300 Fun Activities That Make Children pressed Memories." >\merican Psychol-
Heaith Consequences.' Psychother- Feel Good About Themselves. San ogist. 48, 518-537; Loftus. E. F.. &
apy, 29. 385-392. Francisco. CA: Jossey-Bass. Ketcham. K. 1994. The Myth of Re-
9. Janov. A. 1970. The Primal Scream. 20. Baumeister. R.F.. Campbell. J.D.. pressed Memory: False Memories
New York: Abacus. Kreuger, J.I. & Vohs. K.D. 2003. and Accusations of Sexual Abuse.
10. Bushman. B.J.. Baumeister, R.F.. & 'Does High Self-Esteem Cause Better New York: St. Martin's Press.
Stack, A.D. 1999. 'Catharsis, Aggres- Performance, Interpersonal Success, 29. Lynn.S.J.. Lock, T.. Loftus. E. F..
sion, and Persuasive Influence: Seif- Happiness or Healthier Lifestyles?" Krackow. E.. & Lilienfeld. S.O. 2003.
Fulfilling or Self Defeating Prophecies." Psychological Science in the Public In- "The Remembrance of Things Past:
Journal of Personality and Social Psy- terest. 4,1-44. Problematic Memory Recovery Tech-
chology. 76. 367 376; Tavris. C. 1988. 2 1 . Alvarez, C.X. & Brown, S.W. 2002. niques in Psychotherapy." In S.O.
"Beyond Cartoon Killings: Comments "What People Believe About Memory Lilienfeld. S.J. Lynn. & J.M. Lohr
on Two Overlooked Effects of Televi- Despite the Research Evidence." The (Eds.), Science and Pseudoscience in
sion." In S. Oskamp (Ed.), Television General Psychologist. 37, 1-6. Clinical Psychology {205-239). New
as a Social Issue (189-197). Newbury 22. Lenz. M.A., Ek. K., & Mills. A.C. 2009. York: Guilford.
Park, CA: Sage. Misconceptions in Psychology. Presen- 30. Green. J.P.. Page, R.A.. Rasekhy, R.,
11. Homberger. R. H, 1959. 'The Differen- tation at 4"' Midwest Conference on Johnson. L.K.. & Bernhardt. S.E 2006.
tial Reduction of Aggressive Responses Professional Psychology. Owatonna, "Cultural views and attitudes about