Assignment​….

​1
*Introduction of Amazon*

Everything need to know

According to news in 2021 60% of e-commerce purchases will be carried out in
marketplaces and among them, Amazon will take more than 2 thirds of the cake,
so the advantages of being able to be inside and manage successfully your
Amazon account can be very succulent for your business or company.

To be able to sell on Amazon you have two options or two different types of
account: Amazon seller and Amazon vendor. With Amazon Seller you will sell your
products directly to the end customer (what in traditional commerce we could call
a “corner”). With Amazon vendor you will sell your products directly to Amazon.

​Amazon Seller Central​:

logo; a notifications flag; the Marketplace Switcher; the search bar; options for
accessing messages, help, and settings; and a menu bar for everything else.

we explain how to use these navigational tools to access key features and
functions within Seller Central.

Now I will explain the tabs of Amazon seller centre, it's features and basic
functions.

Catalog:

Head to the Catalog menu when we are ready to list products for sale. over
Catalog and choose the desired option:

Add Products​:
To list a product that’s already in Amazon’s catalog or create a new listing for a
product that’s not yet in Amazon’s catalog.

Inventory:

The Inventory menu provides several options for managing and planning our
inventory, adding products, and managing FBA shipping options.

Manage Inventory​:
 Selecting this option opens the Manage Inventory page, displaying all our
Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) product listings. To the
right of each listing is an Edit button we can click to access commands to close
the listing or delete the product and listing.

Inventory Reports:

Select this option to display a page where we can download a variety of inventory
reports, from active listings reports to FBA inventory reports and listing quality
reports.

Manage Orders:

Choose this option to view all pending, unshipped, cancelled, and shipped orders
and take relevant actions on those orders, if desired.

Order Reports​:

Click this option to access a page where we can download various order reports
organized by date.

Advertising:

The Advertising menu provides access to all the tools we need to manage the
advertising and promotions options available to you as an Individual or
Professional Seller.

Performance:

When we are wondering how well our performing as a seller, we need go no

further than the Performance menu for answers. Here, you find several options for
displaying different performance metrics:

Customer Service Performance:

Where we can check our order defect rate, which is a composite of negative
feedback, A-to-z Guarantee claims, and chargeback claims

Business Reports:

The Business Reports section (in the navigation bar on the left) presents a list of
available reports.
Seller Performance report:

Contains all the essential data on seller performance metrics including refund
rate, feedbacks received, negative feedbacks received, claims amount, received
negative feedback rate, A-to-z Guarantee claims granted, claims amount, and so
on. Details on this report help our track overall account performance.