Part A: Customer Journey Map (CJM)

Customer Profile

As a first example of customer we have John Smith, 46 years old. He lives in Brasov,Romania, father
of two kids and his primary occupation is Director of Sales and Marketing at Apple Romania, and as
a secondary occupation he is doing the household chores. Over the years John earned his Gold
Member status due to his family dinners every week becoming one of the most loyal customers . He
is one of the most valuable customer that resutaurant had so far.
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