Client Queen Cosmetics is a company that Produces and supplies a complete line of makeup products (eyeliner, eye shadows, mas- cara, foundations, bronzers, concealers, lip gloss, lipsticks and nail polish) as well as tol- letries. (shampoo, conditioner, lotions, creams, cleansers and soaps). Objective Create a visually intriguing logo which relates fo the name of the company nd the products they make. Audience Late teens through early thirties, Production parameters The logo should have a symbol which relates to the name of the com- pany. it could be a crown, a tiara or something regal which reminds the public of the name Queen. The logo will be part of the label on their Products and must be easily recognizable so that there is a connection between the product ‘and the name. The logo will have to be put on every product produced. This will include all of the bottles, jars, compacts, pencils and the var- ious sized boxes they fit into. If possible the com- Pany wants the entire name of the company accompanied by the logo every time, Because of the variety of sizes and shapes of the prod cts in the collection, the name and logo have to be easily made smaller and larger to fit these various containers. Moreover, because of the age group of their clients, the company feels it 's very important that the colours used be bright and cheerful.