References: Telematics and informatics,May 2018, page 480-490

https://doi.org/10.1016/j.tele.2018.01.007,

abstract
This report intends to develop our comprehension of the hidden variables influencing the aim to keep
using well known smartwatch technology. Another hypothetical model is designed and approved to
expand traditional innovation acknowledgment theories by identifying the main value drivers of the goal
and the actual usage of smartwatch gadgets. In this report we will discuss the main components that
surround the smartwatch industry and brief on the conclusions that were drawn from the surveys. The
outcomes give smartwatch gadget manufacturers viable direction to strengthen their position in the
market. It will offer a knowledgeable approach for marketers to understand the dynamics of the
industry and introduce products that suit the demands particularly in the early phases of the business.

Introduction:
Appl Clin Inform, 14 september 2014,Page 850-869
A smartwatch gadget can be characterized as a portable electronic gadget worn on the wrist. Normally,
wearable gadgets adopt the mechanism of modern biosensors and remote information and data
communication that permit the user to access and communicate data in all areas of human activities.
Given the usefulness of scaled down biosensors equipped for remote correspondence, these gadgets
are created to be imaginative, non-obtrusive monitoring technologies for ceaseless and independent
transmission of information.

For a more practical use , the study group noticed a few key factors that ought to be created to actualize
smartwatch gadgets, including scaling down, coordination, systems administration, and digitalization .
To be serenely worn on the body, scaling down and inconspicuousness are viewed as the main factors
that can build consistency for long haul and consistent checking.

Features:
https://medium.com/@TechForAging/7-interesting-features-of-a-smart-watch-2eea36b9c55c, Barry
Sardis, July 5,2019
It allows smart route navigations for easier journeys

How about we start with the most fascinating one. We as a whole know smartwatches can assist you
with exploring, utilizing GPS and Google/Apple Maps. Now it is possible to navigate through vibrations.

Take the Apple Watch, for instance, which utilizes vibration to advise an individual to turn right or left. It
altogether lessens interruptions during movement as you don't need to take a look at your cell phone
screen over and over.

This element particularly proves to be useful for old people as they can take a walk around their
neighborhood without getting lost. It can likewise go about as an ideal route for seniors with weak sight.
2. It assists you in finding things

We frequently lose our keys and gadgets like cell phones, earphones, and so on trusting our Google
Assistant or Alexa will reveal to us where they are.

Simply envision a comparable circumstance however for old aged people. For them, losing their keys
and other computerized hardware can be a risky situation.

In such cases, smartwatches can act as the hero.

There are numerous smartwatch applications which permit you to interlink your vehicle keys, cell
phones, and other electronic gadgets to your smartwatch utilizing trackers with the goal that you can
find them at whatever point you need.

This element particularly proves to be useful for old people who live alone.

3. It monitors your health and tracks your fitness

With mature age, monitoring your wellbeing turns out to be a higher priority than at any other time.

Sure there are gadgets that only measure your wellbeing. Be that as it may, smartwatches give
comparable wellness following specs, pulse checking, and that's only the tip of the iceberg. Most cell
phones accompany the two features as an underlying capacity and are including more health focused
specifications.

Gadgets like Apple Watch, Samsung Galaxy Watch, Fossil Sport Smartwatch, and so on are ideal
smartwatches to search for if wellness following or wellbeing observing is your essential objective. With
their waterproof plans, they are reasonable for thorough outside exercises like cycling and swimming.

The huge favorable position that smartwatches have over wellness groups is that they show much more
data on the screen with intelligent components. You can see live outcomes straightforwardly on your
smartwatch as opposed to glancing in your cell phone consistently.

Primary concern: If you are searching for various highlights in a solitary wearable gadget, you can't turn
out badly with a quality smartwatch.

4. It goes about as a smaller than normal cell phone on your wrist

A smartwatch can function exactly as your cell phone.

It permits you access to your web-based media, schedule, emails, and so forth directly on your wrist.
Numerous smartwatches, aside from a couple, have a long battery life which can make it a dependable
gadget.

Furthermore, your entertainment is at your wrist. Likewise, most smartwatches now accompany GPS
following and SOS so that if there should arise an occurrence of crisis, you can call help and your loved
ones can instantly know your location..

5. It allows you to control digitally smart homes

Presently here's something truly intriguing.

You can coordinate your smartwatch with an automated house. This capacity permits you to control
electrical apparatuses, lights, entryways, and so on utilizing your smartwatch from anyplace. In any case,
it is essential to realize that computerizing your home with brilliant gadgets is a generally perplexing
cycle and ought to be done under the direction of a specialist. Whenever you have all your gadgets and
programming upgraded, you can handle your whole home utilizing your cell phones, smartwatches, and
voice orders.

Target market:

After an intense examination of the smartwatch market's latent capacity, by district, North America is
figured to be overwhelming as far as worldwide interest by catching almost 35.47% of offers. The
predominance can be credited to a few factors, for example, an expansion in the individual discretionary
cash flow among the more youthful technically knowledgeable populace, expanded quantities of more
youthful and more wellbeing cognizant residents, and progressed clinical framework offices which are
viable with sensors present in smartwatches. According to the U.S. Registration Bureau, the more
youthful working-age populace, which numbers people between the ages 18 to 44 years, speaks to
36.5% of the all out populace, with 112.8 million people. The more seasoned working-age populace,
comprised of people matured between 45 to 64 years, incorporates 81.5 million people, which makes up
26.4% of the populace. [2] The Organization for Economic Co-activity and Development (OECD) states
that progress in genuine family pay per capita got by 0.7% in the OECD nations (counting U.S) in the
main quarter of 2018.[3] Financially stable objective clients are good to go to develop the North America
smartwatch market with plentiful interest.

Perception and preference of consumers

IOSR journal,10.9790/487X-1901042628, Kishore kumar, Jan 2017, Page 26-28
The perception developed for smartwatches is that it is for people with higher incomes. Since it is not a
need but due to the features and convenience it provides it has become an exciting product. People
who usually monitor and track their fitness schedules are more intrigued in buying smartwatches.
Convenience is a more significant factor for generating the buyers needs and expectation towards
smartwatches. The purchase decision is independent of gender, because it suits the needs of both male
and females (Wu, Wu, and Chang, 2016). As per Choi and Kim (2016) smartwatches have become a
fashion norm and purchasers who need uniqueness are more intrigued to utilize smartwatches. (Choi
and Kim, 2016). Customers give more significance to specs of smartwatches than brand repute and cost
of the product (Jung, Kim, and Choi, 2016). The basic buying intention of smartwatch clients is adversely
impacted in terms of privacy since smartwatches track your movement and physical activities during
use. The smartwatch had additionally been utilized for serving buyers from the point of view of
wellbeing and clinical related applications (Kalantarian and Sarrafzadeh, 2015). Numerous analysts have
built up their examination models dependent on innovation acknowledgment model (TAM), hypothesis
of arranged conduct (TPB) and advancement dispersion hypothesis (IDT) and so on. Smartwatches are
taken as wearable innovation items and furthermore high innovation items in the current period. As
indicated by Kim (2016) among round screen and square screen of smartwatches, the clients favor
round screen smartwatches. Using the features of a smartwatch on a ound screen is believed to be
more convenient.

Apple’s dominance:

The worldwide smartwatch market proceeds to develop, and Apple keeps on ruling it. The organization
transported 7.6 million Apple Watches in the primary quarter, which gives it a 55% share of the overall
industry, a slight increment throughout the year-prior period, as per information delivered by a market
examiner and Strategy Analytics.

Generally speaking, developers dispatched 14 million smartwatches in 2020,an expansion of 20% year-
over-year. Transportation expanded during the first quarter during the peak time of Covid 19- and
may've even profited marginally despite the pandemic.

"In spite of impressive headwinds from the COVID-19 panic, worldwide interest for smartwatches kept
on developing," Neil Mawston, leader chief at Strategy Analytics, said. "Smartwatches are selling
admirably through online retail channels, while numerous purchasers have been utilizing smartwatches
to keep track on their health and wellness during the lockdown."

Apple has positioned itself as the highest market share holder in two years, Mawston stated, adding that
"Apple Watch claims a large portion of the overall smartwatch market and remains the unmistakable
business pioneer."