The company operates in the following countries: Germany, Austria, Switzerland, France,

Belgium, the Netherlands, Italy, Spain, Poland, Sweden, Denmark, Finland, Norway, Ireland,
Luxembourg, the Czech Republic and the United Kingdom.

United Kingdom[edit]
In 2011 Zalando launched Zalando.co.uk, thereby offering its retail services to UK customers.
Deliveries were operated by YODEL. In the same year the E-Commerce platform launched a TV
ad in English, replicating the humorous format used in its German-language commercials. In it, a
long-suffering husband bemoans his wife's addiction to buying shoes and warns other men about
the dangers of introducing women to Zalando.
In 2015, Zalando acquired a 20% stake[21] in Cheltenham-based software company Anatwine,
headed by a former e-commerce director of SuperGroup, for a seven-figure sum. Anatwine's
software - which helps online fashion retailers and brands integrate their processes, systems and
stock files - will enable current and future clothing and accessory brand clients to use Anatwine's
technology to sell their merchandise through Zalando. Zalando is expected to speedily widen
Anatwine's range of brands.[22]

IT-Centre Lake Phoenix Dortmund

Business figures[edit]
Zalando was accumulating losses ever since it was founded until it started making profit in 2014.
The most important cost factors for Zalando are fulfilment costs and marketing costs, both taking
up 50% of total revenues alone without the costs of sales included, with marketing costs as high
as 25% in 2010.[23] Zalando managed to become profitable for the first time in 2014 which was due
to cost management and sales in their additional markets. Almost 50% of sales revenues are
generated in Germany, Austria and Switzerland which is defined as one geographic unit under
"DACH".