Partnering with Non-Profits

Different types of Non Profit organisation like Women’s SHG’S, farmer cooperatives exist at
the village level. The main motives of these Non Profits are to improve the standard of living
of Lower income people in Rural areas. By choosing this distribution method d. Light will be
able to

 Increase awareness and help built brand equity among the lower income people as
these Non profits work closely with them so there is already an established trust.
 By leveraging these already-existing networks, companies could bypass the more
extensive distribution structure yet still gain access to rural consumers in a cost-
effective manner.
 Since the main motive of Nonprofits are to improve the standard of living they will be
very motivated to push the product.
 Since the people working in Nonprofits will know the customers personally they can
sell the product on credit basis.