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Sales Revenue
0.6 100,000 x $550 = 55,000,000
EMV = 49,500,000
Proceed with production
Sales Revenue
75,000 x $550 = 41,250,000
0.4
Do study
EMV = 55,025,000 Sales Revenue Cost
70,000 x $750 = 52,500,000 -100,000
0.3
Decision: The company should choose to do the study because it will result in higher EMV.
56,150,000
52,400,000
Problem 5.24
0.4 (Satisfactory)
Start up & production cost = $1,000,000
Decision: The company will choose to buy because it has lower EMV (cost)
tion cost = $1,000,000
5/unit = $500,000