Dear Students

You are advised to prepare these case related questions by using the related readings given in your course
outlines.

(1) Case: SouthWest Airlines (NYU Stern)

Case Questions: (1) What challenges south west airlines was facing due to the change in the business
environment? (2) What strategy you would like to recommend to southwest to achieve the sustainable
growth? (3) Critically evaluate its low cost strategy for their future success.

(2) Novartis Pharma: The Business Unit Model: HBR - 2001

Case Questions (1) What are the main issues in this case? (2) What would you have done differently to
develop a right kind of structure?

3. Case Philips NV
Case Questions: (1) Why did Philips have low profits during the 1970s? Why did this situation persist
during the 1980s? (2) What must Philips do to survive?

4. Managing Xerox Multinational Development Center (abridged)

Case Questions: Q. 1 what have John Clendenin’s objectives been at Xerox? Q.2. What obstacles did he
confront in accomplishing these objectives? Q.3 What interpersonal and organizational strategies did he
utilize to accomplish these objectives? Q.4 what actions Clendenin take now?

5. Case - Martha Rinaldi: Should She stay or should she go?

Case Questions (1) How did Rinaldi get into this mess? (2) Could she have done anything differently?
(3) What should she do now? Please be specific

6. Culture and Leadership at IBM, (2004) INSEAD Case

Case Questions: IBM: Did Lou Gerstner change the Culture? What changed?; What stayed the same?

7. Case: GE’s Two Decades Transformation: Jack Welch’s Leadership

Case questions: (1) What was the sequence of change at GE?; (2) How effective was the sequence? (3)
What would do differently? (4) Use “7-S” Framework to analyze the Case

8. Case: McKinsey & Company: Managing Knowledge and Learning

Case Questions: What was McKinsey’s unique source of competitive advantage developed by James
O. McKinsey and later by Marvin Bower? Judging from the evidence of the three mini-cases, how would
you evaluate the effectiveness of McKinsey’s change process? Use “7-S” Framework to analyze the Case

9. Case: 3M Profile of an innovating company

Case Question: (1) Use “7-S”Framework to analyze the Case (2) What are the main ways in which 3M
tries to create a culture that supports innovation? (3) What is the structural innovation that 3M uses to
encourage product champion?