India Protectors Alliance Brand

Why Prevention
is good for business

Training & services

Behaviour change

Infrastructure

Support
How

India Protectors Alliance brings together corporates, foundations

What & the social sector to prevent India from falling ill

Evolution Of IPA

IPA started off to support the frontline health and sanitation workers in the fight against the
corona virus. It then evolved to support the government efforts in caring for and curing patients
suffering from Covid-19. Even as this battle continues, we are thinking ahead of what the country
needs and how this alliance of corporates, foundations and the social sector can help.

Mission: Our Why

Healthcare is a continuum from prevention of disease to primary healthcare to secondary &

tertiary care and finally palliative care. We believe that IPA should focus on the prevention end of
the spectrum. Given the poor state of general health in the country, the overburdened healthcare
system and the catastrophic effects on the poor of falling ill, prevention seems to be the area to
focus on. A Public Health Institute article1 claimed that 1% reduction in health risks would result in
a saving of USD 80 to 100 per person on healthcare costs alone. Add to that the costs due to
productivity loss. These numbers are not available for India, but are likely to be huge.

1 “Prevention Means Business.” Public Health Institute. Accessed August 12, 2020. https://www.phi.org/
thought-leadership/prevention-means-business/.
Intervention Areas

The work that the IPA has been doing so far, can be put into the following buckets:

Support: Provide PPE kits, disinfection services, direct cash transfers, social security

Training & services: tele-ICU, online training,

Infrastructure: oxygenation capacity of hospitals, patient monitoring systems.

Behaviour change: campaign to get people to wear masks

Going forward, IPA will continue with the four buckets, but the specifics would change.

Behaviour change: In the short run, we need to work on getting people to wear masks. In the
longer term, IPA could take up behaviour change campaigns around washing hands, toilet
usage, anti-obesity, anti-drugs and so on.

Infrastructure: IPA would help build toilets, ensure safe water supply and manage solid wastes.

Training & services: online training, tele-services

Support: life & health insurance for sanitation workers and others who need it.

Benefits Of The Alliance

We have always known that health is a prerequisite for productivity. However, the privileged have
focused on their own & their family’s health and have not been concerned with public health in
general. The pandemic has shown us the error of our ways.

Poor public health has caused the privileged to retreat into their homes and the economy to
collapse. We have come to see how inter-related we all are. The family in the penthouse cannot
lead a normal healthy life, if the family in the slum is not well.

The mission of the alliance is to reduce the risk of such epidemics and also to improve the general
health indicators of the country. Doing so will help us economically, emotionally and
environmentally.