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This document is Strategic Plan Text.

It is part of the supporting assessment resources for Assessment Task 2 of BSADM506.

Strategic Plan

2018 - 2020

Grow Management Consultants

Welcome

Welcome to the Strategic Plan for Grow Management Consultants.

This document sets out our vision for the next three years and how we hope to achieve it.

We hope you enjoy reading this document.

Paul Burns
CEO
Grow Management Consultants

Executive Summary
Established in 2010, Grow Management Consultants is a management consultancy company specialising
in providing services to companies to assist them to improve the leadership performance of their staff.
Grow Management Consultancy draws on its up-to-date knowledge and skills in best practice leadership
concepts to assist clients with leadership performance

Mission Statement
Grow Management Consultants are committed to promoting individual and organisational leadership
excellence. We do this by providing mentoring training, coaching, consultation and program evaluation;
offering cutting edge tools, resources and expert advice; sharing best and next practices; leading
organizations through the process of creating a leadership culture; and, recognising and celebrating
excellence in leadership.

Our values are:

Core values underpinning our activities are:
 Quality
 Innovation
 Respect
 Reliability

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 BSBADM506 Manage business document design and development

This document is Strategic Plan Text.

It is part of the supporting assessment resources for Assessment Task 2 of BSADM506.

Strategic Priorities
To be well led, high performing, profitable and accountable
 Ensure that all financial operations, performance indicators and results support the strategic
policies
 Identify new and expand existing sources of revenue, including establishing a training college to
offer accredited training in leadership
 Achieve profits of at least 10% per annum.

Develop services to meet customer needs and aspirations

 Increase range of services offered to include change management and diversity
 Plan for and establish an annual conference, starting in 2018.
 Increase range of e-books commencing with Organisational Change e-book to be published
during 2018.

Continue building deeper customer relationships

 Customer-centred practice, with a focus on meeting their total needs for high-quality management
 Strengthen the skills of our people, to better support customers
 Drive innovation to better meet customer demands

Attract, engage and develop the best staff

 Continuing the drive to a customer centred, high performance workforce and culture
 Strengthening the skills of our people, to better support customer needs
 Empowering innovation and responsiveness to change
 Continuing to enhance the diversity of our workforce.
 Employing additional consultants
 Developing our human resources by implementing a formal human resources framework
 Exploring the use of technology in human resources

The Market
The Management Consulting industry has grown weakly over the past five years. Poor demand from
downstream markets constrained industry revenue growth, with financial services and resources firms
cutting spending on management consultants due to economic uncertainty and falling commodity prices.

However, businesses using management consultants to introduce new business processes and enhance
operating efficiencies have partly offset this trend. Industry operators have also increasingly incorporated
analytics into their services, which offer clients greater understanding of their business and clients.
Demand for services backed by analytics is expected to contribute to growth of 3.8% in 2018-20.

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This document is Strategic Plan Text.

It is part of the supporting assessment resources for Assessment Task 2 of BSADM506.
Research also shows that there is a need for workers to have strong leadership and management skills to
support collaborative management, managing teams for a distance, empowering others and business
acumen. Thus, the demand for leadership consultancy services is still strong.

Situation Analysis

Strengths Weaknesses
 Value and quality  Brand name not developed as yet

 Strong management  Small organisation

 Customer loyalty

 Friendly organisational culture

 Level of available finance for

investment

Opportunities Threats
 Leadership skills in demand  High level of competition

 Opportunities to offer a range of  Economic downturn meaning less

services spent on consultants

 Failing to satisfy clients demands

Marketing Strategies
Our marketing strategies aim to:
 build our brand
 generate leads now
 help to convert those leads quickly
 form ongoing relationships and referrals

We plan to develop our market share by:

 Improving our marketing and advertising
 Continually improving the quality of service given to clients
 Maintaining effective communication channels with all stakeholders to ascertain industry
requirements and then develop products and manage services accordingly
 Continually improving communication channels with all our stakeholders, ensuring a flow of
timely and accurate information to facilitate effective planning and decision making

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This document is Strategic Plan Text.

It is part of the supporting assessment resources for Assessment Task 2 of BSADM506.
 Targeting identified growth markets with planned, market appropriate campaigns employing a
variety of promotional strategies and advertising mediums
 Offering attractive fee structures to our clients
 Continually improving the skills, knowledge and effectiveness of Grow Management Consultants
through our commitment to training and development
 Regularly reviewing the effectiveness of all our operations and making improvements when and
where necessary

Operational priorities
 Design and develop a monthly newsletter to send out to all clients (Responsibility: Principal
Consultant; Timeline: newsletter to be in operation by September 2017)
 Create a blog page on web site to provide regular latest news (Responsibility: Principal
Consultant; Timeline: immediately)

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