Professional Documents
Culture Documents
The Unilever Compass: Purpose-Led, Future-Fit is our new, single growth strategy based on three
beliefs; Brands with purpose grow, Companies with purpose last, People with purpose thrive.
As people become more concerned about the challenges the world faces, the impact of technology
and the speed of change, we have a new opportunity to rewrite the rules of business.
Embedding purpose into every part of our business will help us to deliver our new vision to be the
global leader in sustainable business. Our Purpose is to make sustainable living commonplace.
Our Vision is to be the global leader in sustainable business. We will demonstrate how our purpose-
led, future-fit business model drives superior performance, consistently delivering financial results in
the top third of our industry.
Our Values:
Integrity: We do the right thing in every decision we make, supporting Unilever's long term
success.
Respect: We treat people with dignity, honesty and fairness, and celebrate the diversity of
people.
Responsibility: We take care of the people we serve and the world in which we operate.
Pioneering: We have a passion for leading our industry, winning in the market, and
intelligent risk-taking.
o Purpose & Service: Works from the purpose for the good of others.
o Passion for High Performance: Inspires the energy needed to win & grow.
Brands
Sustainability plans
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