Professional Documents
Culture Documents
Bathing Market Space Map $$$ (+)
Aim
Foot Bath $150
$ (-)
Shower Speaker $100 Mood Speaker $100
Kade is recently engaged and his fiance has just moved into his home.
Kade Williams His bathroom has been boring for a while and he wants some change,
but within his budget.
Primary Persona
He has the necessities, but wants something new with
Age 29 technology to make the bathroom feel more modern and make the
Nursing Assistant bathing experience more enjoyable for him and his soon-to-be wife.
$35k Salary
Edina, MN Bathing is a way for Kade to relax after long, stressful, and
underpaid days at work.
Cheyanne is a loving wife and mother of three adult children. Cheyanne Siltberg
Secondary Persona
The last of her kids just moved out and the couple has extra income
for the first time in 20 years. Age 50
High School Teacher
They are looking to update the bathroom, but they don’t want to
commit to a full remodel yet. They are looking for a more relaxing $55k Salary
and luxury bathing experience without ripping apart the bathroom Greenfield, WI
because it takes too much time and energy.
Revitalizing
Warm and
inviting
Clean lines
Engage senses
Luxury
Increase relaxation
Update the home
Speaker
Diffuser
Mysa Sauna
Dial Controls for use without Mysa App Refilling the Steam Machine
Mysa Devices
Works Cited
Carlyle, Erin. “How People Upgrade Their Main Bathrooms, and How Much They Spend.” Houzz, Aug. 2016, www.houzz.com/magazine/how-
people-upgrade-their-main-bathrooms-and-how-much-they-spend-stsetivw-vs~71161422.
Firszt, Laura. “Bathroom Remodel Essential Facts and Figures.” Networx, Networx Systems, Inc., 14 Aug. 2017, www.networx.com/article/bath-
room-remodel-facts-figures.
Goto, Yasuaki, et al. “Physical and Mental Effects of Bathing: A Randomized Intervention Study.” Evidence-Based Complementary and Alternative
Medicine : ECAM, Hindawi, 7 June 2018, www.ncbi.nlm.nih.gov/pmc/articles/PMC6011066/.
“IF Bath Design Special on Trends and Bathroom Ideas: Bathroom Design Trends.” IF WORLD DESIGN GUIDE, ifworlddesignguide.com/de-
sign-articles/bath-design-special.
Kinver, Mark. “People’s Showering Habits Revealed in Survey.” BBC News, BBC, 22 Nov. 2011, www.bbc.com/news/science-environ-
ment-15836433.
Robert H. Shmerling, MD. “Showering Daily - Is It Necessary?” Harvard Health Blog, 16 Aug. 2019, www.health.harvard.edu/blog/showering-dai-
ly-is-it-necessary-2019062617193.
“Save Water Save Money Surprisingly Easy.” Save Water Save Money, www.savewatersavemoney.co.uk/water-efficiency-tips-advice/view/109/
all-you-need-to-know-about-water-meters.html.
Shahbandeh, M. “Topic: U.S. Bath and Shower Products Market.” Statista, www.statista.com/topics/5231/us-bath-and-shower-products-market/.
Thomas, Fiona. “5 Mental Health Benefits of Bathing.” Happiful Magazine, Happiful Magazine, 30 Aug. 2019, happiful.com/5-mental-health-bene-
fits-of-bathing/.
“What Opportunities and Challenges Will the Kitchen and Bathroom Appliance Market Face?” Electronic Paper, 9 Oct. 2020, ee-paper.com/
what-opportunities-and-challenges-will-the-kitchen-and-bathroom-appliance-market-face/.
Zoldan, Rachel Jacoby. “Smart Showers, Brainy Tubs: The Rise of the High-Tech Bathroom.” The Wall Street Journal, Dow Jones & Company, 19
Sept. 2018, www.wsj.com/articles/smart-showers-brainy-tubs-the-rise-of-the-high-tech-bathroom-1537376117.