Professional Documents
Culture Documents
Submitted To:
Submitted By:-
BUSINESS PLAN
Studio أناشيد
Studio أناشيد
ACKNOWLEDGEMENT
In the name of Allah, the most merciful & beneficial, First of all, we thank ALLAH who
strengthened us to complete this project. Secondly, We would like to express our special thanks
of gratitude to our great and respectable teacher PROF. Abdul Sattar Alvi who gave us the
golden opportunity to do this wonderful project on the topic Start up ideas, which also help us in
doing a lot of research and we came to know about so many new things. We are really thankful
to him for his kind and continuous encouragement and give us guidance during all phases of this
study. It enabled us to solve many difficult issues in this topic.
We again acknowledge our sincere gratitude to our subject teacher, without his kind guidance,
support & encouragement; we may not be able to complete this project.
We hope that any short comings, errors & mistakes are purely accidental and would be
pardoned.
BUSINESS PLAN
Studio أناشيد
Contents
1.0Executive Summary
1.1 Summary
1.2 Mission Statement
1.3 Vision Statement
2.0 Products and Services
2.1 Problem
2.2 Our Solution
2.3 Validation of Problem and Solution
2.4 Roadmap/Future plans
3.0 Market Situation Analyses Summary
3.1 Market Segmentation
3.2 Target Market Segment Strategy
3.2.1 Market Needs
3.2.2 Market Trends
3.4 Future Markets
3.5 Competition
3.5.1 Competitors and Alternatives
3.5.2 Our Advantages
4.0 Strategy and Implementation Summary
4.1 Marketing Plan
4.2 Sales Plan
4.3 Location and Facilities
4.4 Technology
BUSINESS PLAN
Studio أناشيد
..
BUSINESS PLAN
Studio أناشيد
2.0 Problem:It is hard to find the desire platform at the time of recognition, value and career
path. Further, if anyone wants to pursue and needs a platform where public or naat lovers can see
them performing, he or she needs to reach the audience themselves without any platform.
BUSINESS PLAN
Studio أناشيد
SWOT ANALYSIS:
A scan of the internal and external environment is an important part of the strategic planning process.
Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W),
and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of
the strategic environment is referred to as a SWOT analysis.
1-Strengths
A. A New Company.
B. Well Established Artist.
C. A Voluntary Workforce Committed to God
D. Quality of Service
2- Weaknesses
A. Limited Funds
B. A New Record Company with Limited Exposure
C. Conflict of Interest of Partner
3-Opportunities
A. Close Proximity to Large Market
B. Good Network
C. Large Selection of Talent
D. Internet Radio Technology
4- Threats
A. No Funding for Operations
B. Online Competition
C. Tough Competition in the Industry
BUSINESS PLAN
Studio أناشيد
1- Organizational Structure
2- Management Team
Studio أناشيدis comprised of six partners and colleagues who are willing to serve the society
with the best entertainment they can. It is an initiative idea that belongs to living up and accept
and entertaining the taste of society. It current structure consists of six Entrepreneurs;
● Mr. Ali SHER
● Mr. Azhar Maqsood
● Mr.Luqman Ilyas
● Ms. Talaha Abid
● Mr. Usman
● Ms. Saira
● IT professionals
● Lack in marketing experience
BUSINESS PLAN
Studio أناشيد
.
3.0 Market situation Analyses Summary
Density Urban
BUSINESS PLAN
Studio أناشيد
As were planning to start our business from Faisalabad our target market will be selected
according to its analysis. The total population of Faisalabad is 3.2 million.
3.2.1 Market Needs
We are living in a nation who faces serious difficulties when it comes to facilitation. Pakistan is a
crowded nation whose populace is ascending at considerably quicker pace. Along these lines, an
expansion in the odds of Talented naatkhwansand naatkhwanslovers as well. In this way, there
was dependably the need of naatkhwansstudio in the nation. Presently, as the attention to the
entertainment industry cognizance is expanding, individuals are pulled in to survey their taste of
naatkhwansas a hobby.
Just about 90% of the urban occupants don't very much aware of the great naatkhwansresiding in
their neighborhood. So keeping in see this extreme market hole in the city. We offers this Studio
أناشيدto the inhabitants for their benefit.
BUSINESS PLAN
Studio أناشيد
BUSINESS PLAN
Studio أناشيد
Our strategy for a successful start is based on quickly creating a high profile and name
recognition within the community through public speaking, networking, promotional events, and
print advertising. These marketing tools will be followed up with a sales strategy that relies on a
pleasant and accessible location, well-trained, highly motivated employees, and a commitment to
provide the best care and patient experience possible in every interaction. The advantage of this
strategy is that every element of it is within our control.
Price
No additional price will be charged from the viewers they will enjoy the musical environment
provided by Studio أناشيد, however registered naatkhan will pay the registration fee according to
the instrument they would like to play.
Place
Studio أناشيدwill present initially in Faisalabad city and will look to start its operations in different
cities of Pakistan in near future. Our main studio will be set up in Faisalabad where its routine
operations will be done. It will have it’s headquarter in Faisalabad, Pakistan.
Physical evidence
Studio أناشيدwould have Studio in city of Faisalabad. Most of its business would be carried out
through the studio and online viewership from YouTube.
Promotion
We will use a few marketing techniques to promote our product. This will include print
advertisements in magazines and medical journals that have a wide reach. In addition to that,
targeted leaflet drops in residential areas and outside colleges and universities will be done.
Moreover, digital marketing through popular social media sites like Facebook, Instagram etc.
will be done. This relatively inexpensive method will target the mass market. We will also rely
on word of mouth to aid in brand proliferation.
BUSINESS PLAN
Studio أناشيد
We will also use Integrated Marketing Communication (IMC) technique. In which we will use
tools like advertising, public relations, direct marketing, sales promotion and personal selling.
Process
When you have to get yourself registered, you just need to enter necessary details in our website
and the nearest will be allotted to you. You would be given fee charges that you can pay afyrt
visiting us and before your performance.
People
Studio is comprised of six partners and colleagues who are willing to serve the society with the
best entertainment they can. It is an initiative idea that belongs to innovation in the society. It
current structure consists of six Entrepreneurs;
• Ali SHER
• Azhar Maqsood
• Luqman Ilyas
• Usman Munawar
• Aamar Sohail
• Talaha Abid
Studio Maestro is new concept on the paths. Currently we intend to take operations in our hands
to run this business. Further, we will hire IT professional and other staff members over time.
4.4 Technology
In order to facilitate our users in the best manner, the app will be available in both the Google
Play Store and the App Store. It will also be user friendly and easy to navigate. Our website
includes google calender and schedule tracking system and online database.
BUSINESS PLAN
Studio أناشيد
START-UP FUNDING
Assets
Website 50,000
Mics 60,000
BUSINESS PLAN
Studio أناشيد
IT boards 50,000
3 Laptops 320000
Lights 18,000
5 Fans 35,000
BUSINESS PLAN
Studio أناشيد
Liabilities
Capital
Planned Investment
BUSINESS PLAN
Studio أناشيد
BREAK-EVEN ANALYSIS
BUSINESS PLAN
Studio أناشيد
Assumptions:
EXPENSES
Website 50,000
Youtube 60,000
MICS 72,000
HD STANDS 50,000
5 Laptops 320000
BUSINESS PLAN
Studio أناشيد
Lights 18,000
6 Fans 35,000
BUSINESS PLAN
Studio أناشيد
Expenses
Depreciation $0 $0 $0
BUSINESS PLAN
Studio أناشيد
Assets
Current Assets
BUSINESS PLAN
Studio أناشيد
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Current Liabilities
Current Borrowing $0 $0 $0
BUSINESS PLAN
Studio أناشيد
Contingency Plans
While careful planning was involved in setting the strategic goals for Whipped Dream, it may be that
these goals are not met. The Beans have decided to set a zone of acceptability for meeting sales and
financial objectives. For both sales and financial objectives, a 10% negative deviation from expected
sales and projected returns on assets will be accepted. However, if sales objectives and returns on
investment are less than 90% of projections, certain actions will be taken. These actions include:
1. For unacceptable sales levels during the first year: Studio أناشيدwill combat this problem by doubling
in-store promotions of Whipped Dream in Antlers and Hugo. The Beans will personally arrange and carry
out these promotions on weekends at peak shopping times. If sales do not increase within one month of
the in-store promotions, Studio أناشيدwill advertise in the weekly shopping circulars of the stores for
one month.
2. For unacceptable sales levels in Faisalabad City : After 6 months of marketing products and services
in these two metropolitan areas, sales will be evaluated. If not meeting acceptable sales levels, Studio
أناشيدwill consider contracting with local marketing specialists in Faisalabad City to carry out the in-store
promotions and push the products to the stores. This contractual relationship will be based upon sales
commissions thereby providing incentive for the specialists to generate sales of that society.
3. For unacceptable business liquidity: In the event that the business lacks liquidity, Studio أناشيدwill
examine their accounts receivable procedures to ensure that payment periods are just and that
payments are being received in a timely manner. Also, cash flow projections will be reviewed to
determine if unforeseen cash layouts/expenses are undermining the financial health of the enterprise.
BUSINESS PLAN
Studio أناشيد
4. For unacceptable returns on equity: If returns on assets and owners’ equity fall below acceptable
levels, Studio أناشيدwill first examine and compare the per-unit costs of production and marketing with
sales prices. If the margins are too thin, a price increase for service sold in specialty area will be
considered. Studio أناشيدwill therefore assess opportunities for minimizing production costs and
examine different marketing/distribution alternatives.
SAPURD. E .MOLA
BUSINESS PLAN