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Statistics is an art and science that deals with the collection, organization, creative
presentation, analysis, and interpretation of data.
4. Measurement
Four fundamental scales: Nominal, Ordinal, interval and Ratio.
Nominal: names or categories, lowest level of measurement
Examples: gender, handedness, favourite colour, religion
Ordinal: consumer satisfaction ratings, military rank, class ranking
Interval: Celsius temperature scale
Ratio: highest and most informative scale, contains the qualities of the nominal, ordinal, and
interval scales with the addition of an absolute zero point.
Examples: amount of money – zero money indicates the absence of money.
5. Distributions
6. Graphing Distributions