AMAZON: NEW TECHNOLOGIES AND CHANGES ADOPTED

1. Amazon Robotics:
With the introduction of Amazon Robotics, the order processing
has speeded up. It has reduced walking by employees by moving
shelves to employees, reduced time taken to stow items for sale,
or pick them up for new orders and helped in reducing space,
allowing 50% more items to be stowed per square foot.

2. Amazon Flywheel:
Amazon’s approach towards Artificial Intelligence is called
Flywheel.
It is a keystone to Amazon’s expanding business, which connects
the entire organization by spreading out the information
throughout departments. Machine Learning is used by the
product recommendation team to improve its product forecasts,
and those insights are shared throughout the company.
Artificial Intelligence plays a huge role in Amazon’s
recommendation engine, which generates 35% of the company’s
revenue. It can create a personalized list of products that
customer actually wants to buy using data from individual
customer preferences and purchases and browsing history.
In a environment where so many companies are dangled up in
silos, Amazon is breaking down the walls to promote innovation
and growth throughout its entire organization.

3. Renewable Energy:
Amazon has been investing continuously in renewable energy
projects in order to support its pledge to reach 80% renewable
energy-dependent by 2024, 100% dependent by 2030, and net-
zero carbon emission by 2040. Globally, Amazon has nearly 80
renewable energy projects, which includes 18 utility-scale wind
and solar energy projects and more than 60 solar rooftops on
fulfillment centers and sorting centers around the world. With the
introduction of the latest projects, Amazon is aiming to supply
energy to its Amazon Web Service (AWS) data centers, which will
power Amazon and millions of AWS customers.
Supporting its commitments, Amazon has come up with
innovative programs which include Shipment ZERO- the
company’s vision to make all the net-zero shipments carbon, with
reducing to 50% by 2030. It has also launched sustainable
packaging initiatives like Frustration-free packaging and Ship-In
Own Container.

4. Amazon Go:
Enhancing customer retail experience Amazon has come up with,
Amazon Go, which is a checkout-free shopping experience with no
lines and no checkouts. Here the customers can pick any item
from the shelves they want and just leave the store. With the use
of technologies like computer vision, sensor fusion, and deep
learning, Amazon has come up with Just Walk Out Technology,
which automatically detects when products are taken from or
returned to shelves and also keeps track of the products in the
virtual cart.
For this, Amazon has built a native application, Amazon Go, which
facilitates the customer in discovering nearby stores, entering the
store, and post-payment. Once the customer goes out of the store
after shopping, they get a receipt, and the amount is debited from
their Amazon account.