Professional Documents
Culture Documents
AIRLINE INDUSTRY
INDUSTRY ANALYSIS.....................................................................................................................................................................3
PORTER’S 5 FORCES .................................................................................................................................................................3
COMPETETIVE STRUCTURE ................................................................................................................................................4
AIR BUS ..................................................................................................................................................................................................5
SWOT ANALYSIS..........................................................................................................................................................................5
STRENGTH .................................................................................................................................................................................5
WEAKNESS .................................................................................................................................................................................5
OPPORTUNITY ........................................................................................................................................................................5
THREATS.....................................................................................................................................................................................5
CORPORATE & BUSINESS LEVEL STRATEGIES........................................................................................................6
BOEING ...................................................................................................................................................................................................7
SWOT ANALYSIS..........................................................................................................................................................................7
STRENGTHS...............................................................................................................................................................................7
WEAKNESS .................................................................................................................................................................................7
OPPORTUNITY ........................................................................................................................................................................7
THREATS.....................................................................................................................................................................................7
CORPORATE & BUSINESS LEVEL STRATEGIES........................................................................................................8
2
INDUSTRY ANALYSIS
PORTER’S 5 FORCES
3
COMPETETIVE STRUCTUR E
DUOPOLY
4
AIR BUS
SWOT ANALYSIS
STRENGTH
Centralized marketing
Family of planes – will enable the customers to lower maintenance costs
Decentralized production
Technological advantage
WEAKNESS
OPPORTUNITY
THREATS
Terrorist Attacks
Jet Fuel Prices – Higher costs predicted in future
Failure of the Hub & spoke model – If the industry does not grow as per analyzed
5
CORPORATE & BUSINESS LEVEL STRATEGIES
6
BOEING
SWOT ANALYSIS
STRENGTHS
WEAKNESS
OPPORTUNITY
THREATS
7
CORPORATE & BUSINESS LEVEL STRATEGIES