CS Content Operations Detailed Findings2

CONTENT LEADERSHIP +
OPERATIONS
BENCHMARK STUDY
What Makes Content

Operations Successful?
Detailed Findings
TA B L E O F C O N T E N T S
Introduction | Page 3
Lack of Content Maturity | Page 4
Lack of Content Vision | Page 11
Common Barriers to Success | Page 19
Content Measurement and Intelligence | Page 25
Advanced Technological Approaches | Page 32
Content-Focused Training | Page 37
Other Factors Contributing to Success | Page 43
Your Opportunity | Page 47
About Content Science | Page 49
What Makes Content Operations Successful? | Content Leadership + Operations Benchmark Study 2
S T U DY G OA L S , M E T H O D S , + B E N E F I T S
Business today is digital. That

makes content critical.
We set out to document the current state of content operations
and to uncover the success factors for large companies and
organizations. As you prepare for the content era of business,
these insights will help you succeed.
Survey | 80 Participants Sample Participants
•  Statistical analysis, including regression,

ANOVA, and Independent T-tests of survey
responses to establish factors most influential
to success
•  Text analysis
Interviews | 8 participants
•  Providing context from experience with
content operations
Lack of Content
Maturity
Even though digital business requires a sophisticated content approach,
most companies lack truly mature content operations.
What Makes Content Operations Successful? | Content Leadership + Operations Benchmark Study
L A C K O F C O N T E N T M AT U R I T Y
Which Of The Following Best Describes Your Organization's Content Maturity Level Now?
Currently, 51.3% of companies state

they are in the Scaling stage of
Content Maturity, just beginning to
expand and grow content
operations. Only 5% indicated their
content operations were Thriving -
innovating and seeing true ROI.
What Content Maturity Level Does Your Organization Strive To Achieve Or Maintain?
However, the majority of companies

aspire towards a greater level of
maturity. 56.3% of companies state
they aspire towards the Thriving
Stage of Content Maturity.
What Challenges Does Your Organization Face In Achieving Or Maintaining Your

Desired Content Maturity Level?
Though the challenges companies

face in achieving or maintaining
higher levels of content maturity
vary, the biggest barrier is clear.
62% of companies said a lack of
standardized content strategies
across their entire organization is
preventing them from achieving the
level of Content Maturity
they desire.
While this was by far the most

common problem reported, it’s far
from the only roadblock on the
path to Thriving content
operations. 45.6% of companies
state they do not directly evaluate
content effectiveness, and 39.2%
state they have no clear strategy or
plan and create content on the fly.
% of Enterprises Reporting
While this trends were consistent
across all companies, there were
some unique differences between
enterprise organizations and smaller
companies within our study. While
enterprises are more likely to report a
higher level of Content Maturity, they
are also much more likely to report
that the technology at their
organization is insufficient to meet
the demands of their strategy.
Smaller Companies – Content Maturity Levels

Meanwhile, 80.6% of smaller
3.2%
companies indicate they are at the
Scaling level of Content Maturity
16.1%
29% or below.
51.6%
Smaller Companies Reporting:
While smaller companies face

many of the same challenges as
their enterprise counterparts, they
are much more likely to suffer
from procedural bottlenecks.
32.3% of these companies
indicated they experience
bottlenecks in content operations,
and 25.8% complained of
bottlenecks in IT.
Having the right leadership in place can help

organizations at any level of Content Maturity
succeed. In our study, we asked users to
identify whether their relationship was more
Average Success Score (1-5)
task oriented or relationship oriented (see “The

Study,” page __ for definitions). What we
found was that the leaders on either ends of
this spectrum headed up teams that
perceived different levels of success based on
their Content Maturity level.
Level 1 Level 2
As you can see, teams with a task-oriented
Level 3
Content Maturity Level

leader report higher success at the Chaotic
level of Content Maturity, as these teams need
someone who can bring order to their content
operations. However, teams on the Scaling
and Sustaining levels of Content Maturity experience more success with leaders who are
relationship-oriented. These teams with more structured content operations thrive under
leaders who show a personal investment in their professional well-being.
“The managers I respected most are
those who had the best people skills
and cared about me. They showed they
cared about me and valued what I did,
and that's passed down to my own
management style.”
—Joseph Campo, Dassault Systèmes Solidworks

Lack of Content
Vision
Content is a huge, cross-functional effort with high-stakes impact for
digital business.
LACK OF CONTENT VISION
Does Your Team Or Organization Have A Clear Content Vision?
However, 55% of our study

participants report their company
lacks a clear vision for content.
55% 45%
“If you don't know what success looks

like, you can’t make it happen. If you all
have a different idea in your head of what
success is you’ll actually be sabotaging
each other simply because you don’t have
a shared vision.”
—Tina Kister, Teladoc
How Successful Do You Consider Your Team / Organization's Content Efforts?
Leaders who communicate a clear vision

for content are more than 5 times more
likely to achieve success than those who
do not. 48.6% of leaders who have
communicated their vision indicated their
content operations are very or extremely
successful, while just 8.9% of leaders
who have not communicated their vision
reported these levels of success.
“Probably the key thing that enables

us to operate as a team is sharing a
vision, sharing the plans, and ensuring
each individual knows what the vision is
% of companies reporting
and can contribute to it on an ongoing
basis.”
—Noel McDonagh, Dell EMC
Very Successful Content Teams
Have both a Content Vision and

Buy-In from Their Team
15%
73% 18.25% 54.75%
12%
Additionally, there appears to be a clear divide between vision communication among

relationship-oriented leaders and task-oriented leaders. Relationship-oriented leaders who
communicate their vision are more likely to report high levels of success for their team than
task-oriented leaders.
Slightly Successful Content Teams
No Content Vision
The majority of teams who reported just slight success were led by task-oriented
leaders, with 86% of these leaders not communicating a content vision and the other
14% not receiving buy-in from their team.
“As a leader, if you're not establishing a
vision, whoever is following you won't
know what they're going toward. I think
if you're a leader without a vision, it's
almost impossible to be effective. At
that point, you're just a manager of
people or process, but there's no real
leading.”
—Laura Jarrell, CFA Institute
Organizations Who Report Simply having a clear vision for your

Having A Clear Content Vision content is not enough, though. It’s also
essential to receive buy-in from the team.
34.3% of organizations who report
34.3%
having a clear content vision say that
65.7%
there is either no clear communication of
the vision or that the team has not
bought into it.
Either no clear communication of the vision or the team has not bought into it
Clear communication of the vision or the team has bought into it
Larger teams - those with 7 or more

members - are especially at risk here,
with just 35.7% of teams of this size
reporting both clear communication of
the vision and buy-in from the team.
Compare this to 85.7% of teams with 6
members or fewer having both.
Larger teams Smaller teams
Have both clear communication of content vision and buy-in from the team
% Of Teams With Clear Communication Of Content Vision And

Buy-in From The Content Team Reporting
Organizations who report both clear
communication of their content vision and buy-
in from the content team were 69.5% more
likely to report very or extremely successful
content operations. These teams also report
higher levels of candor, open communication,
and collaboration across the team (91.3% of
teams), more clarity of goals (100%), and
more effective decision-making and problem-
solving processes (91.3%).
“You have to get some sort of buy-in.

Bottom line, people need to see what the big
picture vision is, what the goal is, and how
they fit into that vision, and either buy in or
not. If they don't buy in, then you're gonna
% of companies reporting have somebody who might leave, or they
might just do the minimum possible to get the
job done.”
—Joseph Campo, Dassault Systèmes Solidworks
Common Barriers to
Success
In general, teams that report the highest levels of success are the ones who
are best positioned to achieve it by their organizations’ processes, structure,
and culture.
COMMON BARRIERS TO SUCCESS
Correlation of Success and Contributing Factors

Reported Success
Structural, Procedural, and Cultural Factors Score

Score based on responses indicating presence of
common structural, procedural, and cultural factors that
contribute to content success.
The most common barrier to success reported by
Companies Rated Communication Between
Silos As Very Important Or Critical To Success companies is a lack of communication across silos
within their organization. In What Makes Content
Teams Thrive?, our previous study on the factors
driving the most successful content teams
published in 2015, 85% of companies indicated that
85% communication across silos was very important or
critical to team success. Yet today, 64.5% of
companies still state this is an issue. 50.6% of
From our previous study “What Makes Content Teams Thrive?” companies also state that red tape and bureaucracy
hinder their content operations.
Organizations Reporting
“To create breakthrough content, innovation,

goals, and audience focus are the most critical
disciplines. Content is everybody’s business, but it
does take a certain personality type that is willing
to put their job on the line. [Leaders need] to
break down silos in order to elevate brand
storytelling and push people to embrace the
editorial mindset. Without experimentation and
Lack of clear Facing significant
communication across silos red tape clear goals that’s impossible.
—Survey Respondent
What Is Your Organization's Yearly Content Budget?

Another common barrier to success is a
lack of visibility into the budget for
content. Despite content playing an
increasing role in every business function
and in most digital products or services,
52.9% of team leaders indicated they
did not know their content’s budget.
“Content is distributed across the

organization – silos are very much a
thing, and even within some of the silos
budget is distributed across different
groups. Content’s budget is often
handled a level above us. We’re bundled
together with development projects
and shared services, and we don’t have
a lot of visibility into how much of that
pie we’re going to get.”
Without insight into content

operations’ budget, content
% of Companies Reporting
leadership and teams struggle to

succeed. Only 3.7% of the leaders
who did not know their content
budget reported that their
content operations were
extremely successful, compared to
8.7% of those that did know their
Slightly Moderately Very Extremely budget.
Successful Successful Successful Successful
Teams That Know Their Budget
Teams that know their budget

were also more likely to have
regular evaluations of content
(56.5% of companies), and more
likely to feel empowered to take
risks and the freedom to fail
(56.5%).
Conduct regular evaluations Feel empowered to take risks
of content and the freedom to fail
Teams That Don’t Know Their Budget Teams that did not know their
budget faced higher levels of red
tape and bureaucracy (77.8% of
companies) and were more likely
to report a lack of communication
across silos (85.2%). These teams
largely had no direct evaluation of
content (55.6%) and reported
Face significant
levels of red
Lack of No direct
Very limited
having very limited customer data
communication evaluation of
tape and customer data
bureaucracy
across silos content (33.3%).
Content Measurement
and Intelligence
A wealth of research shows that content decisions informed by data are the
most effective.
What Makes Content Operations Successful? | Content Leadership + Operations Benchmark Study 25 25
CONTENT MEASUREMENT AND INTELLIGENCE
Yet, this study found that 62.5% of content

leaders and teams do not regularly evaluate
or measure content effectiveness and
success. When asked why, the most common
reasons given were a lack of tools, time, and
37.5% training.
62.5%
“If we could get web analytics to report

back who's going where, how often, what
they’re looking up and were they
successful, that would be invaluable to us.
Unfortunately, the way our IT department
has set that up it's very restricted, very
broad, and it's almost useless.”
Content Creators: Does Your Organization Regularly Evaluate Content Impact And Success?
The weakest link in terms of

content evaluation seems to be in
32.1% connecting content creators with
the measurement process. Just
67.9%
32.1% of content creators report
that their content is being
regularly evaluated. Of content
evaluation, one content creator
stated, “If it’s being done, I don’t
know about it.” When asked why,
Content Creators: Why Don't You Regularly Measure Success?
content creators are most likely to
report that there are vague
objectives and goals around
content success (57.9% ). This
acts as a significant barrier to the
perceived success of these
content creators – 78.6% indicate
they are only moderately
successful or worse.
How Does Your Team Measure Success? Of content leaders and teams who measure or
evaluate content effectiveness and success, the
vast majority go beyond measuring volume or
quality. They measure impact on customer
behavior, perception, and sentiment with a
combination of analytics and voice of
customer (about content) data. Compared to
our previous report, the emphasis in evaluation
has become more data-focused. There is less
importance placed on the achievement of
milestones and meeting deadlines, with more
focus on customer behavior analytics and
voice of customer. The percentage of content
teams working to evaluate their Content ROI,
however, remains very low.
“We should be driven by data, rigorous in

our approach, and have repeatable systems in
place to showcase our value or Content will
never be respected.”
“I go to trade shows and it’s hard not to salivate
over some organizations and what they’ve done,
these new innovations. It’s clear just from what
they’re doing that these organizations truly
invest in their content. They’re fully committed
to and understand the value of content and you
can see it just in the number of things they’re
trying, even if some of them fail. I think if that
level of understanding or investment is there,
companies are able to go a lot further.”
Teams with regular evaluations of

content achieve much higher levels of
success than teams who don’t.
“You should always be raising the

bar for yourself. Nowadays everything
has become so data-driven, which
allows us to see what’s working, what
content is driving results – but the
value of that data comes from what
Not At All Slightly Moderately Very
you do with it.”
—Ann Marie Gray, Morningstar
When looking at reasons for this success, these teams are better positioned to succeed
across the board:
Teams That Evaluate Teams That Don’t

Success Evaluate Success
My team faces minimal red tape and bureaucracy. 44.8% 18%
My team has clear goals and understands how to achieve them. 86.2% 38%
My team has the tools, technology, resources, and organizational support to

succeed.* 68.9% 34%
My team employs effective decision-making and problem-solving

processes.** 93.1% 44%
I work in an environment that encourages creativity and innovation. 75.9% 42%
My team is empowered to take risks and has permission to fail. 72.4% 22%
Internal and external stakeholders trust my team’s leadership and members. 86.2% 44%
My team receives adequate recognition (whether verbal or monetary). 86.2% 24%
*In our previous study, 72% of respondents indicated that possessing the tools, technology, resources, and organizational support to succeed
was very important or critical to team success.
**In our previous study, 86% of respondents said that employing effective decision-making and problem-solving processes was very
important or critical to team success.
A d v a n c e d Te c h n o l o g i c a l
Approaches
There are currently no shortage of options for content development and
management, with simple document-focused platforms sharing the landscape
with advanced technologies that allow high levels of customization and rules-
based delivery. The technologies used by our participants ranged from high-end
enterprise content management platforms like Hyland OnBase or OpenText
Suite, to collaborative development tools like GitHub and Sharepoint, to self-
developed custom solutions.
A D VA N C E D T E C H N O L O G I C A L A P P R O A C H E S
What Technologies Does Your Organization Use to Manage Content?
Compared to our previous report, there is much

less emphasis on using product lifecycle
software and protocols for email retrieval to
manage content. Content management
systems, enabling online collaboration, project
management, and data storage are still very
prominent needs from technology.
“We are forward-thinking in making sure

that our content is machine-ready. That’s why
we believe so strongly in and were early
adopters of DITA. We are also very intentional
about the metadata that we apply and the
taxonomies that we develop. These approaches
have ensured our readiness for machine
learning and the predictive delivery of content.”
Does Your Organization Seek To Provide A Personalized Content Experience For Each User?
Enterprises face increasing demand

to provide the right content to the
right customers at the right time—at
37.5% scale, 24/7. Yet, our study revealed a
62.5%
low use of advanced technology
such as artificial intelligence to
automate content delivery,
personalization, generation, and
Does Your Organization Currently Employ Machine measurement. 62.5% of
Learning And/Or AI To Help Manage And Generate
Content? respondents indicated they do not
seek to provide a personalized
content experience for each user,
and 85% indicated they do not
currently employ machine learning
or AI at any level within their content
operations. Just 1.3% of respondents
indicated machine learning/AI was
central to their content experience.
Companies with advanced approaches to using

technology in the delivery, personalization,
generation, and measurement of content are more
likely to succeed. No teams employing advanced
approaches to content automation +
personalization reported feeling not at all
successful, compared to 4.4% of other teams.
These more advanced teams were also
considerably more likely to consider themselves
very or extremely successful (41.7%) than other
teams (25%).
Furthermore, the respondents who reported the

highest level of success also tended to have the
highest variety of methods for evaluating content
and tools at their disposal to do so. The
combination of these factors was 90% correlated
with perceived success. This speaks for the need of
great diversity in technological approaches to
evaluating content, and method to do so.
35
What Makes Content Operations Successful? | Content Leadership + Operations Benchmark Study
“AI and machine learning is the only way
we’re going to be able to deal with the
fact that the demand for content is
increasing exponentially. We’re going to
have to automate the production of
certain aspects of content.”
Content-Focused
Tra i n i n g
Despite content-related roles and skills increasing in importance to
digital business, content teams and leaders have little access to content-
specific training.
C O N T E N T- F O C U S E D T R A I N I N G
Does Your Organization Provide Training Programs Related To Content?
Modern content roles and skills are not covered in typical

enterprise professional development. 75% of
respondents indicate that their organization does not
provide training related to content.
Companies with more mature and successful content

25%
operations provide their content teams with content-
75% specific development opportunities. No teams with
Chaotic + Pilot content operations offer training programs
related to content, while over 30% of teams with higher
levels of content maturity do.
“Today, everybody is a content creator because all

these enterprise tools have allowed people to create
content, share it, and distribute it. ... Because of that,
people should always be looking for ways to improve the
skills of the people on their teams.”
What Challenges Does Your Organization Face In Achieving Or Maintaining Your

Desired Content Maturity Level?
Teams with content-focused training

are less likely to indicate that
consistent strategy (26.3% of
companies), evaluation (36.8%), and
limited customer data (10.5%) are
challenges in achieving mature
content operations than teams
without training.
42%
75% 71%
8%
Teams with training are more likely 71% of respondents in our previous Teams with content-focused training
to practice effective content study on content operations said were also more than 5x as likely to
standards and planning procedures effective content standards and report clear communication across
planning procedures was very silos within their organization.
important or critical to success.
Teams With Content-Specific Training
Teams Without No Content-Specific Training
Teams with training are more likely to practice effective content standards and planning
procedures (79%), which 71% of respondents in our previous study on content
operations said was very important or critical to success. Teams with content-focused
training were also more than 5x as likely to report clear communication across silos within
their organization.
What Style Or Format Of Training Program Would You Be Most Interested In?
Online courses and webinars appeal to over half of respondents interested in content-
specific training, and certification programs are also a very popular option.
“A d o p t i o n o f t e c h n o l o g y i s o f t e n a
barrier to success, and that ties into
education and training. People are
so busy with day-to-day tasks that
they don’t have enough resources
l e f t o v e r t o s a y, “ O k a y, l e t ' s l o o k a t
where we can improve and learn new
software." It's not that the
technology doesn't exist – it's that
i t ' s n o t b e i n g u s e d .”
—Tina Kister, Teladoc
Other Factors
Contributing to Success
Teams reporting very or extremely high levels of content success share quite
a few things in common.
O T H E R FAC T O R S C O N T R I B U T I N G T O S U C C E S S
What Challenges Does Your Organization Face In Achieving Or Maintaining More

Mature Content Operations?
Just 13.6% of highly successful
teams state that having no clear
strategy or plan in place is a
barrier to achieving higher
content maturity, and only 45.5%
state that their content strategies
are not standardized across the
entire organization.
“Content strategy is a squishy

term that everyone understands
differently, so being process-driven
adds a level of credibility to what
you’re working on. It’s something
you appreciate when it’s absent, but
No Clear Strategy or Plan Content Strategies Not
don’t notice when it’s there.”
Standard for Entire Organization
—Laura Jarrell, CFA Institute
O T H E R FAC T O R S C O N T R I B U T I N G T O S U C C E S S
Highly successful content teams also reported that the following factors contributed
to their success:
77.2% of highly successful teams indicated they have clear goals and
understand how to achieve them.
In our previous report on content operations, 85% of respondents rated this

77.2%
factor as very important or critical to team success.
My team has clear

goals and understands
72.8% of highly successful teams indicated that their organization values
how to achieve them the content team’s opinions.
In our previous report on content operations, 95% of respondents rated this

factor as very important or critical to team success.
72.8%
“The campaigns we enjoy working on are the ones where we participate
My organization values equally in concepting and contributing ideas, then are given freedom to
my content team’s
opinions execute in the way we see best. Where our marketing partners behave as
equals aiming at the same goals to create the best content for our audiences,
and not as managers or bosses giving us orders.”
“The role of content has changed, and getting
people to understand that change and the
required skillsets and getting them to buy into it
is key. We’re not a technical writing community
anymore – it’s really information. We’re not all
writing text – animation, video, interactivity, data
analytics, they’re all key to moving us forward
and keeping us relevant.”
CONTENT LEADERSHIP +
OPERATIONS
BENCHMARK STUDY
Your Opportunity
YO U R O P P O R T U N I T Y
If your company is at a level If your company is at a level

I or II in content maturity, you II or III of content maturity,
are not alone. You likely related to you face the opportunity to widen
most if not all of the challenges to the gap between your company and
maturing content operations. The competitors, making your approach
good news is it’s not too late to to content a competitive advantage.
prepare your organization for the You likely identified at least one
content era of digital business. But, challenge to overcome. Act soon
you need to act quickly. before competitors catch up.
Visit content-science.com for more resources.
Contact us at enterprise@content-science.com
for a complimentary consultation.
About Content Science
We’re a content intelligence and strategy company that
closes the content gap in digital transformation.
ABOUT CONTENT SCIENCE
Professional Services
CONSULTING RESEARCH
We partner with you to turn As a think tank, we conduct
content challenges into independent studies of issues
opportunities. We’re catalysts such as content credibility and
for positive change. content leadership.
EDUCATION EXECUTIVE RECRUITING

Options range from our online We advise on hiring the right
academy and certifications to leadership and can accelerate
custom workshops to the recruiting process to build
publications. your team.
Products
W H AT I S C O N T E N T S C I E N C E ?
A competitive digital business must

deliver effective content—
information, stories, videos, advice, whitepapers, recommendations,
offers, technical support, and more—to the right customers at the
right time for the entire customer relationship. But, for an enterprise,
there are so many obstacles that get in the way. You have some
content success stories. But, when you try to repeat and scale that
success, you get stuck in outdated content practices, siloed content
approaches, poorly implemented technology, confusing data, and
subjective content opinions.
That’s where Content Science comes in.
Sample Customers
W H AT I S C O N T E N T S C I E N C E ?
Content Science brings together

the methodology, data, and tools you need to innovate your content approach, align it
with your digital business—and then scale it. By tapping into our unique content
intelligence, you can access content insights, customer feedback, strategic consultation,
best practices, personalized recommendations, content maturity models, online training,
and more to equip your enterprise with content at scale.
Content Science isn't about creating content for you or managing your documents.
Content Science is about empowering your enterprise for the content era. Through
proprietary data, innovative analysis methods, unique content operations expertise, and
one-of-a-kind products like ContentWRX and Content Science Academy, Content Science
enables your digital business not simply to compete with content, but to win.
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CONTENT LEADERSHIP +

What Makes Content

Lack of Content Maturity | Page 4

Lack of Content Vision | Page 11

Common Barriers to Success | Page 19

Content Measurement and Intelligence | Page 25

Advanced Technological Approaches | Page 32

Content-Focused Training | Page 37

Other Factors Contributing to Success | Page 43

Your Opportunity | Page 47

About Content Science | Page 49

Business today is digital. That

Survey | 80 Participants Sample Participants

• Statistical analysis, including regression,

Currently, 51.3% of companies state

However, the majority of companies

What Challenges Does Your Organization Face In Achieving Or Maintaining Your

Though the challenges companies

While this was by far the most

Smaller Companies – Content Maturity Levels

Smaller Companies Reporting:

While smaller companies face

Having the right leadership in place can help

task oriented or relationship oriented (see “The

Content Maturity Level

—Joseph Campo, Dassault Systèmes Solidworks

Does Your Team Or Organization Have A Clear Content Vision?

However, 55% of our study

“If you don't know what success looks

How Successful Do You Consider Your Team / Organization's Content Eﬀorts?

Leaders who communicate a clear vision

“Probably the key thing that enables

Very Successful Content Teams

Have both a Content Vision and

Additionally, there appears to be a clear divide between vision communication among

Slightly Successful Content Teams

Organizations Who Report Simply having a clear vision for your

Larger teams - those with 7 or more

% Of Teams With Clear Communication Of Content Vision And

“You have to get some sort of buy-in.

Correlation of Success and Contributing Factors

Structural, Procedural, and Cultural Factors Score

“To create breakthrough content, innovation,

What Is Your Organization's Yearly Content Budget?

“Content is distributed across the

How Successful Do You Consider Your Team / Organization's Content Eﬀorts?

Without insight into content

leadership and teams struggle to

Teams That Know Their Budget

Teams that know their budget

Yet, this study found that 62.5% of content

“If we could get web analytics to report

The weakest link in terms of

“We should be driven by data, rigorous in

How Successful Do You Consider Your Team / Organization's Content Eﬀorts?

Teams with regular evaluations of

“You should always be raising the

Teams That Evaluate Teams That Don’t

My team faces minimal red tape and bureaucracy. 44.8% 18%

My team has the tools, technology, resources, and organizational support to

My team employs eﬀective decision-making and problem-solving

I work in an environment that encourages creativity and innovation. 75.9% 42%

My team receives adequate recognition (whether verbal or monetary). 86.2% 24%

What Technologies Does Your Organization Use to Manage Content?

•  Statistical analysis, including regression,