LFW – GEN NEXT DESIGNER APPLICATION GUIDANCE NOTES

GUIDANCE NOTES FOR SUBMISSION OF PRESENTATION

• Designers should strictly follow LFW season.

• Designers should submit their original work and avoid any attempt towards plagiarism.
• Any kind of inspiration used in the theme/collection should be explicitly mentioned.
• The two ensembles should clearly highlight the theme of the collection.
• The two ensembles in photo-shoot must be stitched and finished to the best quality.
• Designers should mention all recognitions/achievements till date in a chronological order in the
presentation.

GUIDELINES FOR PICTURES/SKETCHES

• Pictures of ensembles should be taken on quality male or female models or on suitable mannequins.
• The location, setting and background for pictures should be planned according to the theme of the
collection.
• Pictures of the ensembles on a model or mannequin should be styled appropriately and should
indicate the right placement of an accessory used.
• In-case collection carries separates like trousers, tops or jackets, the pictures should clearly indicate
the complete look.
• Designers should provide high quality sketches in the presentation.

EVALUATION CRITERIA

• Originality of Concept & Innovation in Design– How creative and unique is the
theme/concept/elements of the proposed collection for LFW and the design philosophy of the
label?
• Craftsmanship- What is the level of quality of the tailoring, detailing and finishing.
• Design Aesthetics- Balance of colours, patterns, prints or embroideries used in the proposed
collection.
• Clarity of Vision- What is the level of clarity behind the design philosophy of the label, theme of the
proposed collection and execution through the ensembles