Assessment Strategy MARCOM (MARK2306) 2019 - 20

 
The module will be assessed through a combination of a presentation & unseen exam. The
combination allows students to demonstrate the application of knowledge whilst helping to develop
their analytical skills.
 
Weight Component Due in
 
50% (1) Presentation
50% (2) Unseen MCQ Exam
 
 
(1) Assignment 1 (50%) – Presentation + Creative Brief (1000 words)

A presentation will be prepared by teams of two members, in which each team is required to
devise an advertisement campaign using a mixture of traditional and digital media. The team will
also design an advertisement and supply a 1,000 word Creative Brief (which details their research
and workings on the campaign).

Time allotted: 8 - 10 minutes for Presentation & 5 minutes Q&A

 
External from industry will evaluate presentation along with module tutors.
 
Submission: March 2020 (Tentative). Date TBC on external’s availability
 
Presentation will be assessed on below mentioned criteria:
1. Creative brief should cover objectives for communication, information on
target customer, content and current brand awareness
2. Advertising design
3. Campaign strapline
4. Campaign design &  execution -  guidelines should be clearly defined
5. Presentation skills

(2) Unseen Exam (50%) 

An unseen 1 hour examination provides opportunity for students to bring together the knowledge
and skills addressed in the module.
 
Multiple Choice Questions
Carries 100 marks
40 MCQs
All to be answered on an EDPAC sheet

Exam: May 2020