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Since its very first beginnings, which are thought to date back to steel carvings
made by the ancient Egyptians, advertising has constantly had to adapt and
change to suit new mediums and an increasingly savvy audience.
But there’s been one medium that’s had a bigger impact on advertising than
anything before it.
The internet has revolutionized advertising in the most astounding way. Not
only has it changed the way ads are broadcast, but it’s changed the way
consumers act towards them.