Pepsi

Situation Analysis and Target Market

 SWOT
Comprehensive product portfolio.
Brand recognition and reputation.
Strong leadership.
Customer loyalty.
Strong distribution.
Tie-ups .

Competition.
Negative product perception.
Product dependence.
Failed products.
Brand ambassadors.
Value addition.
SWOT
Healthy options.
Diversification.
CSR.
R&D.
Flavors.

Competitors.
Health factor.
Economic slowdown.
Government Norms.
 PESTEL

Political Economic Social technological

• Health • Lifestyle. • Health • Technological

regulation. • Economic conscious. disruptions.
• Changing crises. • Needs of the • Marketing
political • International current campaigns.
landscape exchange market. • Automation
rate. • Product line. technology.
 Environmental Legal

• Changing climatic • Government

conditions. regulations.
• Adopting • Taxes.
sustainable
practices.
Market Segmentation

• One product multiple markets.

• Geographic segmentation- domestic and international.
• Demographic- age.
• Psychographic- culture, personality, values, need.
Target market
• 18- 35 years old.
• No definitive preference between male and female.
• Proportion of men (52.6%).
• Proportion of women (47.4%).
lightning up lives
• Eco friendly lightning for underprivileged communities.
• Enhanced the brand reputation.
• Emotional way to communicate the message.
• Targeted youth to initiate as a helping hand.
• Way of adopting sustainable practices.
• 70,000 people and 40+ villages.
• Tie-up ACE Welfare Foundation.