Experts’ Best Practices and Predictions

PusH Ads TRENDS

Table of Contents

Our Experts
3

Introduction
5

How to Start
6

How to Optimize
15

How to Scale
20

Push Ads Trends 2021

24

Summary 27

2
Meet our
Servando Silva
experts servandosilva.com
Servando has been involved in affiliate
marketing and paid traffic for the last 7 years.
He started blogging back in 2006 and finally
focused on affiliate marketing in 2011.
industry since 2010 till now. KJ also comes
Servando started running paid traffic from
Facebook back in 2013. He has also tried
desktop and mobile traffic in banner ads,
popups, redirects, native ads, push ads, and
media buying in general.
Ian Fernando
IanFernando.com
Ian has been involved in the internet space
since 2002 and went through the ups and
doing paid affiliate marketing since 2013, full
downs of this online industry. Making a name
for himself through his blog, where he helps
other affiliate marketers gain insights on
everything from useful tools and tips online to
what the future holds for our industry. He
continues to be humble and learns every day,
as our industry's beauty provides us with new
ways to make money online every day.
iAmAffiliate.
KJ Rocker
kjrocker.com
KJ Rocker is a full-time Performance
Marketer & Digital Marketing Mentor. He has
been dominating the affiliate marketing
equipped with industry experience that he
considers being a valuable asset in his life.
To some, he is an all-rounder in the online
money-making industry.
IamAttila
iAmAffiliate.com
iAmAttila is a super affiliate that has been
time and SEO based affiliate marketing since
2008. He has been actively blogging and
posting useful “How to” guides on
iAmAttila.com and has recently started a
premium community that has grown to over
1200 members where advanced tips and
tricks are shared and discussed. It is named
Our Experts 3
Meet our
Colin Dijs Francisco Guerreiro
experts deberoo.com mobidea.com

Colin Dijs has been in the affiliate marketing
space for just two years but has already
for almost 5 years. He began his career in
made quite the name for himself. With a
media buying company, performance
marketing consulting company, and affiliate
marketing education company, Colin Dijs’s
media group is quickly expanding. Over
25,000 YouTube subscribers watch his free
daily videos about affiliate marketing.
Francisco has been doing affiliate marketing
Mobidea and has managed affiliates from
major network partners to the smaller guys
just getting started, and has attended affiliate
related events all around the world. Francisco
has experience with affiliates of all kinds,
although media buyer is the type of affiliate
he deals with the most.

Nick Lenihan
nicklenihan.com

Nick has been an affiliate media buyer for

8+ years, working with most traffic types,

including search, social, push, display, pops,

and native. On occasion, you may see him

using SEO for affiliate campaigns.

He regularly sends exclusive “Affiliate Tips”

to his email subscribers; sign up on his

website.

Our Experts 4
Introduction Push notifications were the hottest trend in
2019! It was a real-time triumph of this new
advertising format. What affiliates saw when
they decided to run this black horse was high
RichAds has tripled a number of
publishers since 2019 which means much
more new subscribers or potential clients.

CTR and great profit.

85% of clicks come from mobile devices,

13.5% — from desktop, and 2.5% from tablet.

Then 2020 came. Affiliate marketers were

bidding on if the new Chrome update will Mobile push ads have a lower average
make push ads a new shooting star.

CPC compared to desktop or tablet.

The main question at the end of 2020: are Main verticals for push notifications at
push ads still alive and rocking?

RichAds in 2020 were:

Sweepstakes;

Affiliate marketers do believe in the data, not Gambling;

in predictions. Let’s dwell on what RichAds Antivirus;

numbers say:

Crypto;

Betting;

The average amount of impressions per Dating.

day has taken off from 1.1 billion in November

2019 to 4.3 billion per day in March 2020.

Everything tells us that push ads are more

than alive. Even the pandemic couldn’t bit it!
In 2020, the average amount of But what should this ad format expect in
impressions per day was a minimum of twice 2021? We asked the best affiliate marketers
high as in 2019.

to share their predictions about its future.

Top countries (ranked by average daily Also, we raised the main questions about the
impressions) in 2020 were:
best practices of launching, optimizing, and
India;
scaling ad campaigns on push ads. We share
Brazil;
the answers to the main challenges to make
Indonesia;
your work with this traffic clearer.
Thailand;

USA;

Germany.

RichAds Team
richads.com

Introduction 5
How to
It doesn't matter if you are a beginner or
professional; the way you choose the vertical,
offer, and geo is the first important step for
success. And how you set up an ad campaign

Start
is the second.

Before launching a push ad campaign, you

should learn some details about push ads in
common.

Push traffic is a channel with a very diverse

audience. Choose offers that are good for
people with common interests. The best
performing verticals at the moment are shown
in our traffic Insights. The account manager
will share the most profitable geos for the
offer.

Push notifications look like a private message

for a certain person. Keep it in mind when
planning creatives.

Start your ad campaign with the widest

targeting options possible, then turn off
non-converting sources and targeting options.

Use different Groups of Subscriber Lists

wisely. Start with Premium ones for the most
thorough test, scale with Standard and New.

Learn the basics about push ads here.

RichAds Team
richads.com

How to Start 6
1 KJ Rocker

Sweepstakes, Dating, and Make Money

offers are usually the top 3. I noticed that
Servando Silva
There are a few verticals that worked well for
us in 2020. I can’t speak for each vertical, but
What were the E-com and Make Money related stuff started
working really well with the lockdown. I saw
we had great results running Sweepstakes,
Gambling, and some Dating offers as well.

best performing how they increased conversion rates during

hard times. Also, VOD and entertainment
offers’ conversion rates increased after the
Besides that, in some geos, there were some
really hot Mobile Content campaigns in the
verticals and lockdown.

form of 1-click or 2-click offers and also

IVRs.

geos for push Talking about the best geo, I prefer to work
with the USA. For the USA Android is the Speaking about the best geo verticals
ads in 2020? champion, iOS works well everywhere else.
Chrome browser is another great converter
overall except for Tier 1 countries. I always

combinations on push ads… Honestly, it

depends a lot on what you focus on. I know
some people are working with streaming
go with Android as iOS has less traffic offers and also tech support and similar
volume. offers. It all changes a lot from geo to geo.

If you want to start running push ads, though,

focus on Tier 2 or Tier 3 geos with somewhat
low CPCs but only focus on the ones that
Colin Dijs have mid to high volumes so you can scale
Sweepstakes are still doing really well as once you find a winner.
well as Dating — they are both stable.
During the lockdowns, a lot of people are at
home and have more free time. It’s a big
opportunity for “gift” offers, also making
money online like Crypto was running well.

IamAttila
Sweepstakes, Dating, and Finance offers
I choose Tier 2 for Crypto and Tier 1 for from Supremedia. Choose Tier 2 and Tier 3.
Sweepstakes.

How to Start 7
1 Ian Fernando
I currently still think it is Dating. It definitely
catapulted during this year for sure.

Nick Lenihan
The most common verticals you’ll see
affiliates running on push traffic are
What were the I personally didn’t see any difference because
it is such an evergreen niche.

Sweepstakes, Dating, Financial products

(including Crypto), Nutra, Gambling &

best performing I would go for Tier 3 countries. I found they

convert easier, but I also go for Tier 1
Betting, and VAS offers.

This year, streaming offers have become

verticals and countries because I get lazy and do not want
to convert ads into their native languages.
pretty popular during the lockdowns, as most
people are at home and have nothing else to
geos for push Dating in Tier 3 countries tend to do very
well, especially when targeting specific
do. Most of the verticals listed above have
always been promoted heavily on push.

ads in 2020? demos.

As a newbie affiliate, you’ll probably be best
off starting in Tier 2 and Tier 3 geos, as the
traffic prices are lower and there’s generally
Francisco Guerreiro less competition. There have been some
really solid offers to be found in lower Tier
The biggest performing verticals have been geos this year too.
Mobile Content, Sweeps, and Nutra. Except
for Mobile Content, which is a 50/50
proposition, all of them need landing pages.
We have also seen a bigger focus on Dating
with prelanders in Adult verticals.

Concerning the best geos, Asian countries

and Sweepstakes offers have been doing
really well for us. South Africa with carrier
billing is also really good, but please be
aware of the very strict regulations.

How to Start 8
2 KJ Rocker

In creatives, you have to be direct and also

use tons of emojis.
IamAttila
For Dating and Sweepstakes, a “you’ve got
mail notification” icon works well. Use an

The ideas of Your Free iPhone is ready for

inbox picture with 1 new message on it,
WhatsApp 1 new message alert, or FB one
new message alert. One more good idea is a
profitable
delivery!
Click to confirm delivery! warning triangle or stop sign.

performing You’ve got (1) new message.

creatives from
Lucy has added you to her friends
list
Servando Silva
the experts Icons that grab attention and look like icons
from apps work well. For example, on Dating,
you could try with icons about love or hearts. Nick Lenihan
Also, icons with small avatars or a person
work as they look similar to any other chat A top-performing creative for me usually has
message application.

the following elements: a simple small image

For example, for Sweepstakes, I’d choose
simple icons such as a gift box or a gold coin
to increase CTR by making the users curious
and then pre-sell them on the landing page.
(i.e., an icon that can be easily distinguished),
a straight to the point headline, a description
with a call to action, and, of course, emojis.
For the most part, I completely leave out the
big image.

Spin the wheel and win!

It's Your Lucky Day
Could you be today’s Mumbai’
winner? Claim Your iPhone 12 Now

How to Start 9
2 Ian Fernando
Your creative’s image, especially the logo,
should be bright and have some sort of
Colin Dijs
Gift box icons do well for Sweepstakes, and
the main creative is usually a “shocked” user

The ideas of familiarity. A chat bubble is a good example.

This way, there is no thought process for the
end-user. They assume there is a chat or
profitable message meant for them.
holding the iPhone, for example. YouTube
video thumbnails are a good source for
images.

performing You can see it should be somewhat familiar:

alert, email/messages, and website
Congratulations
You're just minutes away from your

creatives from bookmarks. The end-user doesn't necessarily prize! Learn more ️
need to think about what these images are.

the experts With the title and message, it can be harder

since they allow max 75 characters in total.

It is important to add a quick message as to

why the ‘notification’ happened. If it is a
message, then the message itself should be
in the text. If it is an alert, show why the alert
happened.

Julia sent you a message

Where have you been? ️

How to Start 10
3 Ian Fernando
I always suggest starting with 3-5 creatives.

It allows you to see which image and text

Nick Lenihan
I like to start my campaigns with as wide

of targeting as my offer allows. I bid

What settings combination will perform well later.

As for bidding strategy, I always try to stick

slightly above the traffic source’s average

bid and make adjustments as needed.

are main for to the recommendations and bid just a bit

over their recommendations. If you want

I always launch campaigns with 5+ creatives.

All of them with different angles, so I can find
campaigns a faster result winning the bid is always far
better. If you are starting, stay close to the
what works best. Then with data, I’ll make
new ads similar to what’s working.

launching? recommended bid and see how the data

works.

Frequency capping is essential to me.

I usually set it to 24 - 72 hours per ad

I also try to stick to mobile on push as well
creative… depending on what the traffic
as a set of specific Android versions. As for source allows.

browsers, I stick to Chrome personally.

If your traffic source sells both classic push

The frequency cap is a bit different and in-page push, ALWAYS separate them,
depending on the bidding. I usually set 1 or 3 as they have completely different
in 24 hours. The reason is that cheaper bids performance.
mean more notifications, and it means that
you are battling for screen space now rather
than the bid itself.

So if you can get your push on the screen

at random parts of the day, you can

Colin Dijs
try to aim for those fixed hours. Budget = 9x CPA per placements.

Creatives = 3-5 per campaign.

Frequency cap = 1 per 24 hours to start with,

can scale later to 3-5 per 24 hours.

How to Start 11
3 IamAttila
I ask for the recommended bid from a
network and whitelist for the niche. I set up
Servando Silva
I like working with average or a bit higher
than average bids when starting. As for the

What settings frequency cap 1/24, start with a total of 5

creatives. I prefer to test headlines first.
number of creatives, 3-5 initially is fine. It
really depends on your budget as you could
definitely try 10 or more if the traffic source
are main for allows it, but at least 3 to get started is what

I aim for.

campaigns KJ Rocker
As for frequency cap, I have always been a
launching? I always start with an above-average bid,

fan of 1/24 hours and then adjust to 1/12 or

1/48 according to the results.
3-5 creatives, frequency cap 1/72, RON
traffic, and enough budget to gather data
properly.

How to Start 12
4 Nick Lenihan
There are a few common mistakes I see quite
frequently:

KJ Rocker

A major mistake I have seen (I have this

terrible habit too) is micromanaging

What kind of Some marketers don't use landing

pages. Some offers work without them, but
mistakes can be they usually work significantly better with
landing pages.
campaigns. By that, I mean checking your
campaign now and again. For example, if I
create a campaign, I should let it run for at

least 24 hours. If I keep checking it and keep

making small changes, the campaign won't
made during the Launching campaigns with multiple
collect valid data, and the results won't be
exactly what we expect.

ad campaign's creatives, but all the creatives are the same

angle… just variations of it.

The other mistakes are not setting up correct

links and not testing the whole campaign
launch, and how Beginners don't spend enough money
while testing. Remember that each landing
before launching (which happened to me
many times). Picking wrong offers can be a
to fix them? page and ad you have in your campaign
means you have to spend more money to get
mistake which can turn out costly too.

enough data to make a decision.

Colin Dijs
Kill an ad campaign too soon or let it run too
Ian Fernando long. Follow the 3-day rule to find the perfect
balance. You can read what the 3-day rule is
Not having proper creatives and not passing in the next chapter.
the right variables within your tracking link.
Creatives are super important to get attention,
but I also tend to turn on push ads at the
wrong times, especially when I do IamAttila
international geos. So I always check my
delivery with the local time of the country
Starting with a too big bid or running RON
I am targeting. instead of a targeted list.

How to Start 13
4 Servando Silva
Always double check your bids and daily
budgets. You don’t want to overpay 10x just
Francisco Guerreiro
Not correctly setting up the postbacks for the
campaign is a classic. The bidding strategy

What kind of because you missed a 0 or misplaced a

decimal point.

can also be wrong. In some cases, the bid is

so low that the quality is terrible. Other times
the bid is super high, and you buy traffic that
mistakes can be Also, make sure you’re using as many
tracking tokens as your tracker allows and
is low quality. I highly recommend discussing
biding strategy with an account manager.

made during the adjust the templates for every traffic source
for push notifications. Sometimes general And finally, setting too high capping right from

ad campaign's templates have different tokens for interstitial,

push, popunder, native, etc.

the get-go without any data.

launch, and how

to fix them?

How to Start 14
How to
After a few days of running a campaign, it’s
time to start evaluating the numbers. If there

Optimize
are no conversions, there is nothing to
optimize.

On push ads, you can optimize creatives and

landing pages, targeting options (device, OS,
timing, and so on), and traffic sources.
Optimization of all these points can be

done automatically using built-in feature

Automated rules — now no need to connect
third-party optimization services or optimize
manually.

What strategy to follow: to blacklist or

whitelist?

RichAds experts recommend choosing a

blacklisting strategy. Imagine that the same
users from your whitelist will get push ads for
a long time. Whitelists tend to overburn soon
and require bigger budgets and a broader
testing period. If you have a whitelist, try to
keep 10% of the budget to test new sources
new users subscribe to push notifications
every day.

What else to implement?

Use our top feature, Micro bidding, to put

a lower/higher bid just for a publisher or site

or even creative within a campaign. You still

get conversions, but the bid may be different.

RichAds Team
richads.com
How to Optimize 15
1 Servando Silva
Optimization on push ads is done in a very
similar fashion as you’d do with any other
IamAttila
Evaluate which zones from the whitelist
perform best for you, let them spend offer

How to optimize banners. You want to make sure you’re

spending at least 5-10x your offer payout
initially and don’t block any site unless it has
payout x5, and then stop those zones (=list

of the sources at RichAds). Separate them

into own campaigns later.

a push campaign spent 1x your payout or more.

While testing, you want to see if you get

like a Pro?

Consider the more creatives you’re testing,

including landing pages and offers, the more
you’ll need to spend on tests, but it’s worth it
because you’ll get data faster.
conversions. Even 1 conversion is a good
start! That means after the initial test, I will
keep that zone/campaign running to get more

data. To judge whether a placement/zone

(=site at RichAds) is good, I usually wait for
What parameters Sites first, then groups of sites in case the
network offers this. After that, we focus on
3 conversions minimum. Just 1 can be a
‘fluke.’
to pay attention landers, creatives, and offers. Finally, we
check browser versions, OSs, and other
to? factors, such as the age of subscription,
activity, etc.
Nick Lenihan
If you want to launch your campaigns like a
pro, I’d say it’s best to initially cast a wide net
K J Rocker
(open targeting, multiple angles, several
landing pages) and be prepared to spend
K now your numbers, create optimization some money for data. Based on the data you
rules, and strictly follow them. Test mobile gather, you can cut what’s not working from
and desktop campaigns separately. Ask your your campaigns and improve upon working.

affiliate managers if they can help you with

blacklists and whitelists.

Since most classic push traffic is only on

Android devices, the optimization is pretty
Pay attention to Device type, Operating straightforward. I pay most attention to
system, Browser name, OS version, browsers, OS versions, and ISPs.
City/Region, Time of the day.

How to Optimize 16
1 Ian Fernando
There isn't much to push besides just
maintaining a good CTR, updating
C olin Dijs
Follow the 3-day rule.

How to optimize creatives, and turning off widgets.

Placements are super crucial, too. Even

It stands on the following steps: you run the
campaign for 3 days no matter if you get
conversions in the first day or not.

a push campaign changing the city location can help, but it also
means lower volume, so it depends. I was Set up your daily budget equal to 3X
like a Pro?

getting many conversions in a Tier 3 geo in

the countryside, but turning off the city means
payout. It will give you a minimum viable data
for making decisions.

I would lose impressions, and I wouldn't even

spend my budget because of the volume in Note! It works properly only to initial payouts.
the 'countryside.' Do not use 3X to the re-bill payout.

What parameters After 3 days of running, estimate the results

to pay attention for each ad campaign:

to? Francisco Guerreiro 8 conversions or less — stop the

campaign;

Make sure you are bidding differently per 9 conversions mean that the campaign
supplyID. Create separate campaigns, is not at a loss. Optimize it!;

even if necessary, with different bids and 10 or more say that the campaign is
capping. Also, make sure the creatives are profitable and it’s time to scale.

being tracked. Sometimes a good creative

optimization can add an important percentage While optimizing, pay attention to Source,
of ROI.

Subsource, Device, OS.

Make sure you set up postback to the traffic

source, too, not only between the network
and your tracker.

How to Optimize 17
2 Servando Silva
I always push for blacklisting if possible as

I prefer high traffic instead of low traffic with

Nick Lenihan
I’m a blacklist guy for push traffic. Blacklist
campaigns allow the best of all worlds.

What strategy high ROIs.

Your campaigns will last longer than whitelist

do you prefer
Also, since push notifications come from
already subscribed traffic, I prefer doing
campaigns, and you’ll always be able to buy
traffic from new sources as they are added to
on push ads: blacklists as you can churn through some
databases after a few days if you only do
whitelists.

your traffic source.

blacklisting or At least, you want to keep a RON blacklist

Ian ernando
whitelisting?
campaign running to get more and more
whitelist targets every day.
F

Why? Blacklisting, because you don t always get

'

the best whitelist, and impressions tend to be

low as well. I would rather turn off widgets
KJ Rocker
and placements than stick to a whitelist that
doesn t grow in impressions.
'

I choose a blacklisting strategy If you use a

.

whitelist, you are limiting yourself to just a few

sources. New publishers are added every day
in push networks, so if you only have a fi edx

whitelist, you miss out all new publishers who

Colin Dijs
could have better traffic for you. Whitelist, if you work with a trustworthy
partner network, they will provide you with a
solid whitelist to remove the trash traffic from
the start.
IamAttila
I use a whitelisting strategy. Blacklisting
would require insane budgets.
How to Optimize 18
3 Servando Silva
I just use the Automizer feature from my
tracker (Voluum) to optimize some campaigns
Nick Lenihan
I have custom made tools for optimization,
but on occasion, I use the traffic source

Which tools for through the API with some rules.

My main rules are:

rule-based optimization if they have it.

If your traffic source has optimization rules,

automatic If the site has spent more than 1x the

offer payout with no conversions, block it.

I’d suggest having regulations to pause

sources if they don’t meet your CPA goals.
optimization do If a segment (OS, browser, group of
This can save your budget for better sources.
Just make sure your rules aren’t too
you use? sites, etc.) has spent more than 10x the offer
payout with no conversions or less than -80%
aggressive, or you’ll end up with no volume.

ROI, block it.

KJ Rocker

Ian Fernando Voluum, Automated rules depend on the

network, so I decide on avg CPA and
I tend to use google sheets. I have a set of variables available in a network.
rules there. Every day I export data, and then
it tells me which widgets to turn off and which
to increase bids to.

I also used a platform called theOptimizer,
which can turn off widgets in real time,
especially when scaling.
Colin Dijs
I rarely use auto optimization, but I use
Voluum Automizer in the Deberoo Suite
Tracker if I do.

IamAttila
I use theOptimizer.

How to Optimize 19
How to
The only thing that matters when it comes

to scaling on push ads is a positive ROI.

Scale
Here are 3 directions for scaling push
campaigns:

on one network;

on other push ads networks;

extreme option — when you switch to

push ads from other ad formats to scale

a campaign.

The primary way to scale is to increase the

budget and bid to get as much traffic as
possible in one ad network. RichAds has
verified sources for start and scale.

Scaling on the other push ads network

shows good results too, but it takes time.
Every ad network is different, so a campaign
should be tested again. Don’t try to set up the
same targeting options that work in another
network. First, you need to test with all
available targeting options.

The main rule for scaling is to take one new

step and follow the data. See how it affects
the campaign. Many changes set at a time
may ruin the scaling process.

Don’t forget that creatives on push ads tend

to overburn after some time, so change them
in time.

RichAds Team
richads.com

How to Scale 20
1 Nick Lenihan

My first goal with a campaign is to find some

Servando Silva

This one is easy. If I see conversions and at

right combinations of ads and landers that least -50% ROI or more, it’s time to scale up
convert. Then I look at the traffic segments slightly. If it’s profitable or breaking even right
How do you and see if anything is performing far worse from the bat, I’ll scale ASAP as well, usually
than the rest of the campaign and remove it. doubling or tripling the traffic the same day. I’ll

understand that If everything looks good, then it’s time to check it again after 24 hours.
scale.

a push ad I usually do this with different versions of

campaigns (ver 1 = wide targeting, ver 2 =
campaign
best funnel, ver 3 = targeting restrictions). Ian Fernando

is ready for Simple: is it converting every time you are

competing with a budget? If it is, then you can

scaling? scale across other platforms.

IamAttila
No algorithm is perfect. ROI is just the only
As explained above, I look for a minimum
parameter that is important.
1 conversion and then let it run some more.

If I don’t get 3x conversions after spending

offer payout x5, then I would stop it.

Landing page CTR has to be average.

KJ Rocker

If I see some placements with ultra-high CTR,

I enable a fraud filter inside my RedTrack When conversions are consistent, and the
account because it could be fake traffic. Also, campaign is profitable.
low CTR is a bad sign. You need to run data
to be able to establish the baselines.

How to Scale 21
2 KJ Rocker

I would suggest using 2 variants of scaling:

in another push ad network and scaling in
Ian Fernando
Each ad network has so much data; the best
way to scale is to put the same campaign
How do you the same ad network increasing bid.

Increase bid and try to capture as much traffic

across other push ad platforms. Use the
same creatives and campaign setup, and it
usually scale as you can. Also, advertise on other
networks. I usually have a pre-made list of
push networks I connect with as soon as I
should perform. The only difference is that
you will just have to blacklist to make sure
you are getting quality.
your push ads feel like a campaign is ready for scaling.

campaign? Colin Dijs

Servando Silva
We usually increase the bids a bit, but only
if the ROI is strong enough to support it.
Of course, we also make sure the budget is
unlimited to get as much traffic as possible
while keeping the caps.
I use small increments of +10%-50%
spend per day. If the daily budget is not
spent, bump the bid slowly. Rather
underspend than overspend.

And we also launch the same campaign in

other networks based on our results. I like
scaling to 2-3 more networks and analyze
Nick Lenihan
data again as you need to start the First, I like to scale vertically on one
optimization process every time. network and get it as big as possible.
When I feel like we’re not getting anything
more, then I scale horizontally to other
networks.
IamAttila
New campaign per ZoneID, dial-in creatives
for that ZoneID, then scale onto other traffic
sources.
How to Scale 22
3 Ian Fernando
Just replicating a campaign and expecting it
will work is the biggest assumption the
IamAttila
Running too many geos at once and not
having enough money to test them properly.

What kind of campaign will be successful. Still, each ad

network on push has its own set of
You need significant data for good scaling.

databases, which means you are getting

mistakes can be different audiences. You also do not know the
age of the push database, and so the best Servando Silva
made during way is just to copy and start blacklisting.
If you scale too fast, you might end up

scaling, and how bleeding money everywhere without having

time to optimize everything. Also, you need to
Nick Lenihan consider network caps and quality. What’s the
to fix them? If you’re trying to scale hard, one of the
point of scaling up if your offer will get paused
the next week and you can’t control the
biggest things to hold you back is cash flow. quality of your traffic sources?
To fix this, you’re going to arrange with your
affiliate network to get paid faster so you can
keep volumes high and not have to pause
your campaigns while you’re waiting for Colin Dijs
payment, money transfer delays, etc.

If you can keep your volumes high, you Increasing bid too fast and overspend or
should also be able to negotiate better offer letting it run too long. Bump slowly and follow
payouts. pre-set KPI’s.

Francisco Guerreiro KJ Rocker

Many affiliates just up the bids without
checking statistical data per supplyID or just
increasing the cap. It is the same mistake.
Many affiliates also don't even track
postbacks at the traffic source level.
Bidding too high, not testing traffic quality
before launching campaigns on other
networks.

How to Scale 23
Push Ads 2020 was a year with extraordinary
challenges for online marketers. Nobody
knows what to expect from next year after this

Trends

burning 2020. Before we speak about trends

in 2021, let’s have a look at the main trends
of 2020.

Implement automation tools.

2021
Automation of processes is one of the
greatest trends in affiliate marketing and in
push ads too. As push ads volumes grow
9:41 speedily, RichAds team worked hard on
improving our top-features such as
Automated Rules.

Add more targeting options.

Ad platforms still work on giving the

marketers more targeting options. As far as
Push Ads Trends! we yet don’t know much about push ads
subscribers, new targeting options
(Manufacturers and Models) showed their
best for optimization. One more new option —
RichPush
Subscription time target — means that
Harness the power of push notifications will be sent to those users who
ads now! have subscribed to push notifications more
recently. This option increases CTR.

Add iOS users from in-page push.

Marketers were finally free to reach the iOS

audience with push ads campaigns, which
was unavailable before.

What will be the main trends in push ads

marketing in 2021? Here are some points you
need to know, according to the top experts.

RichAds Team
richads.com
Push Ads Trends 2021 24
1 IamAttila
Push ads are going to be more challenging
with the new Chrome update. There’s also
Nick Lenihan
I’m going to keep running push because they
are profitable, but the future for me is
How do you see added competition. I see push being an
extension of other marketing methods vs. the
uncertain with various browser changes
we’ve been seeing. None of the updates so

push ads in only one and go-to the source. It’s great for
building an email list or remarketing to
audiences.

far have been detrimental, but who knows

what’s in store for the future.

2021? I think that in 2021 we’ll still get profit with

If I were starting with Affiliate Marketing, I’d
run push ads right now until the very end (if
evergreen verticals: Dating, Sweeps,
we even see that day). They don’t need a
Finance offers.

huge budget like some alternative traffic

types, and there’s still volume.

Push ads advertising is the best place to start

for newbies, as they can get their feet wet
and learn about affiliate marketing campaigns
with limited budgets. You won’t get banned on
push, so it’s a better place to learn than, say,
Facebook, which is random ban hell.
I don’t see the most popular verticals
changing much in the next year, so if you’re
going to give push a shot in 2021, pick one of
the popular verticals and stick to it. If it’s
popular, then it must work, right?

KJ Rocker
Colin Dijs
I hope we will have more whitehat offers. We
may notice a decline in push traffic volume
but it doesn't mean push traffic is going
nowhere. We have already seen push traffic
Push is quite a reliable traffic source.
Although campaigns are not as stable as
other traffic sources, it’s excellent for
beginners to start making xxx per day.

is evolving into in-page push notifications.

Push ads allow testing with smaller budgets.

Push ads are still a good idea to start the way Elementary media buying testing and
in affiliate marketing. 100% it is one of the optimization process and basic to put
easiest traffic sources to start advertising. together a campaign.

Push Ads Trends 2021 25

1 Ian Fernando
Ad networks may adjust to the Google
Chrome updates and turn their push
Francisco Guerreiro
I believe regulations for creatives will become
more strict, and some less than good sources
How do you see database to in-page push on the website
rather than on the device.

will start having problems with Google. It's up

to the affiliates to continuously test new

push ads in As with any new traffic source, and push is

fairly brand new, there come regulations.

sources and find the golden gems that

sometimes pop-up. You should also be very
aware of the regulations.

2021? Affiliates tend to abuse new sources because Covid-19 ultimately killed tourism this year.
there are no browser algorithms on them, and Expect significant increases in the Traveling
they are cheap. It brings on more regulations vertical as people are desperate to travel
and filters not to annoy users.

again.

But starting traffic is always a good idea. I am I highly recommend testing different traffic
always testing new sources, and I know it will sources and being strict with them on what
be a loss at first because it is a learning they are selling you.
phase to understand how the traffic works.

Push Ads Trends 2021 26

Summary We know what kind of difficulties any affiliate
marketer may face when running push ads.
No one was born to be a super expert from
the beginning.

Affiliate marketers learn every day. The better

practice is to learn from somebody’s
mistakes. Or follow the advice that experts
share.

One more person who is always ready to help

is your RichAds account manager. Don’t be
afraid to ask about the best geos, verticals,
and whitelists for your offers.

Make a profit with push traffic from RichAds!

RichAds Team
richads.com

Get Started

Follow our updates here:

Summary 27
Where Scale Meets Performance

Premium Sources

HQ Native & In-Page Traffic

Personal Account Manager

Top Flagship Features:

Micro Bidding;

Automated Rules;

Target CPA.

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for push traffic from RichAds

using promo code

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