BY: CHELDY S.

ELUMBA-PABLEO,MPA,LLB
Broadcasting is the distribution of
audio and/or video content or other
messages to a dispersed audience
via any electronic mass
communications medium

• Institutional Public Address

• Satellite Radio & TV
• Internet Channels
• Low-Powered (“Narrowcasting”)
• National Radio & TV

BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

uses the electromagnetic
spectrum (radio waves),
in a one-to-many model

Transmits non-verbal messages

and music.
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
Transmits signal to a small area like
community radio stations.

BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

• National Radio & TV
• Satellite Radio & TV
• Internet Channels

Has nationwide coverage using

transmitter towers, satellite
systems, and cable
distribution.

BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

 • Satellite Radio & TV
• Internet Channels

Wider areas such as

entire continents.

BY: CHELDY S. ELUMBA-PABLEO,MPA,LL

• Internet Channels
(Live Streaming) Distribute text or
streamed music
worldwide.

Various audio-
video streaming
host sites:
stickam.com,
ustream.tv,
justintv, etc.
BY: CHELDY S. ELUMBA-PABLEO,MPA
• Internet Channels
(Podcasting) Programs on-demand. It is
hosted by several
podcasting sites such as
podomatic.com,
soundcloud.com, etc.

Podcast players can be

embedded in blogs and
websites and can be linked
in social networks.

BY: CHELDY S. ELUMBA-PABLEO,MPA,LL

HOOKUP OF A TYPICAL RADIO BROADCASTING STATION

BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
 Full cycle
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
BY: CHELDY S. ELUMBA-PABLEO,MPA,
 BY: CHELDY S. ELUMBA-PABLEO,MPA,LL

Methods of Modulation
CHELDY S. ELUMBA-PABLEO,MPA,LLB
Y: CHELDY S. ELUMBA-PABLEO,MPA,LLB UHF TV Channels
(300Mhz-3,000Mhz)

AM Broadcast
(300khz-3,000khz) FM Radio & TV
(30Mhz-300Mhz)
 BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
FREQ. BAND FREQ. RANGE APPLICATION
Long Wave AM 148.5khz-283.5khz (LF) International Service
Medium Wave AM 530khz- 1710khz (MF) Commercial Service
Short Wave Band 3Mhz – 30Mhz (HF) Commercial Service
TV Band I (Ch.2 -6) 54Mhz – 88Mhz (VHF) Commercial Service
FM Radio Band II 88Mhz – 108Mhz (VHF) Commercial Service
TV Band III (Ch. 7 – 174Mhz – 216Mhz (VHF) Commercial Service
13)
TV Bands IV & V (Ch. 470Mhz – 806Mhz (UHF) Commercial Service
14 – 69)
 BY: CHELDY S. ELUMBA-PABLEO,MPA,L
•

IMPACT: sight, sound motion “Theater of the mind”

 BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
•

Emotion Maintains loyal audiences

 BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

Personal and Intimate Communication is direct

presentation and personal
 BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•

Immediacy Immediate
 BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•

Good builder of Reach Frequency builder

 BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•

Portable
Local and national
 BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

Crosses over to Sound only

entertainment
 BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
•

Sensationalism Background (low attention)

 BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

No time for accuracy Messages are short-lived

 BY: CHELDY S. ELUMBA-PABLEO,MPA

Lacks of depth Low-reach

 REPUBLIC ACT NO. 9478 ]
AN ACT GRANTING THE FREE AIR
BROADCASTING
NETWORK CORP. A FRANCHISE TO CONSTRUCT,
INSTALL, ESTABLISH, OPERATE AND MAINTAIN
RADIO AND TELEVISION BROADCASTING
NATIONWIDE

It’s an authority from the Phil.

Government issued to companies
that use the airwaves.

BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

Certificate of Public Convenience

It is issued by the NTC to show

that a firm is capable to
operate a broadcasting station
or network.

BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

 • Audited Financial
Statements for the last 3
years
• Economic Feasibility Study
• Technical Feasibility Study
• Permit to Purchase a
Transmitter
• Construction Permit
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB