22-B, SECTOR-4,DIZ AREA

RAZA BAZAR,
CONNOUGHT PLACE
NEW DELHI,
PIN CODE-1100001
MOB-NO-+91-9811041094
+91-9968981036
EMAIL-ID- suhailmoon@yahoo.com

SOHAIL ALI
______________________________________________________________________________

CAREER OBJECTIVE__________________________________________________________
To excel in my area of core competence which is marketing, to enrich and enhance my knowledge and
skills, and make contributions to the organization’s growth, to establish empathetic relationship with the
organization and peers and work efficiently for attaining the goal with Maximum efforts, sincerity &
dedication and to make my presence valuable in the organization.
WORK EXPERIENCE:_________________________________________________________
Name of the organization :Rajandra Kr &Bros distributors
Position Held : Marketing Executive
Duration : Aug 2005to July2006
Job Profile : Sales and Distribution ,Inventory Management ,Supply Chain

Name of the organization : FERIY GLOW PVT LTD

Position Held : Asst marketing manager
Duration : Aug 2006 to May 2009
Job Profile : Sales and Promotion, Distribution, Advertising business development
Supply Chain Management, Brand management, Channels sales

Name of the organization : Mirik Food PVT LTD

Position Held : Marketing manager
Duration : Currently Working
Job Profile : Sales and Promotion, Distribution, Advertising business development
Supply Chain Management, Brand management, Channels sales

Significant Achievements on the job:-

Sales Growth:
• Grew sales revenue by 18% year in year.
• Award for accomplishing highest sales of entire north for 2007.
 • Succeeded in setting up successful distribution channels in record time 2007-08
(In north India, distribution, wholesaler, retailer, modern trade ) thus achieved
beyond the assigned target .
• Successfully acquired key accounts of major hotels thus expanding the customer
base of large orders.
• Promoted from executive level to manager level.
• Achieved top performance in account retention, add-on sales and growth.

Strategic Planning:
· Instituted strategic planning process for corporation and operating units.
· Established revenue and profit goals, cost reduction initiatives, and actions plans
that consistently improved earnings and strengthened customer satisfaction.

Marketing/ Advertising:
• Designed a portfolio of sales promotions, print advertising and marketing
communications to expand penetration throughout targeted markets.
• Identified streams for Revenue growth and maintain PR with Clients to achieve
repeat, etc
• Analyzed & reviewed the market response/requirements and communicated the
same to the marketing teams for coming up new applications.
• Conducted competitor analysis by keeping abreast of market trends and
competitor moves to achieve market share metric's.
• ATL &BTL strategy for promotion .for acquire market.
Sales:
· Independently managed the entire sales cycle, from initial client consultation,
product presentation, pricing and contract negotiation through to final sales
closing.
· Business development to build new clients and generate revenue

People Management

• Managing and Motivating a team of two junior consultants

• Mapping careers and competencies identify key talent sources, research and track
top professionals and provide them
Distribution Channels:

Develop a distribution network, planning and advertising and public relation .rural and
urban and semi-urban market. Traditional Trade, Modern Trade (Supermarket, Hypermarket),HoReCa.

Responsibilities :-
 • Organized supply chain and distribution channels

• Periodic Competitor and market tracking through retail visits

Personal Attributes:

• Networking within internal team and clients and other stakeholders outside.
• Quick Learn ability
• Organizational capability and Time management

• Process Orientation

EDUCATIONAL QUALIFICATIONS: _____________________

Professional:
Two year full-time Post graduate programme in Planning and Entrepreneurship, leading to a MBA degree
from International Management Institute, Belgium–in Marketing / Finance and supper-specialization in
international marketing

M.B.A third trimester score : 62%

M.B.A forth trimester score : 65%

Academic:

Class Xth form D.A.V Public School Aligarh.

Class XIIth form D.A.V Public School Aligarh

B.Sc in Microbiology form Santosh Medical Collage (CCS University)

SUMMER TRAINING DETAILS: ________________________________________________

Company : Birla Sun Life.

Position : Management Trainee
Period of work : 16 Dec 2009 to 16 Feb. 2010
Project Details : Marketing Research on Child Insurance plan. Finance related project which
deals with find out the best costumer monopolies in Indian market. Analyzed the data of different
resources which includes the market share of insurance

PROJECTS HANDLED:________________________________________________________
1)Markowitz live model of portfolio management Variable Investment Analyst calculates profit, periodic,
cumulative, & average annual total return, internal rate of return (IRR), capital gain, buy/sell prices, basis
worksheets. Analyst ROI.
2) A project on McDonald’s marketing strategy, its survival strategy in the food chain market and its main
reason of success in the fast food category in Delhi and India as a whole.

3)BIG-BAZAR retail operation ,and brand management strategy, ATL ,BTL .retail math’s

ADDITIONAL INFORMATION: _________________________________________________

Certification program in Rural Marketing management program form RMAI
Six month excel certificate program from NIIT
MIS .ERP, Excel models

HOBBIES AND INTEREST: _____________________________________________________

Listening Music
Mind jolting games
Reading books

LANGUAGE SKILLS: _____________________________________________________

English
Hindi
Urdu

PERSONAL DETAILS: ________________________________________________________

Date of birth : 22th July, 1982

Father’s name : Mr. Mushtaque Ali

Declaration

I certify that the particulars given by me in this Resume are correct to the best of my knowledge and
belief.

Place: -
Date: -
SUHAIL ALI