@ All you need to know about | PN oye) (= | . aa ry oat) ta/Marketingweekly >> Swipe to read more (Pe! 4Allow “Facebook” to track your activity across other ‘companies’ apps and websites? ‘Ask App not to Track Allow Apple’s new “AppTrackingTransparency” framework means a user has to grant explicit permission before an app can track them or access their “device’s advertising identifier”. The new policy might mean that Facebook could no longer access user tracking behaviour This tracking behaviour is crucial for apps like Facebook, which have their business model built around being able to target advertisements on the basis of this data.ms Facebook launches all-out attack on Apple Apple vs. We're standing Herr up to Apple for the free small businesses internet everywhere FACEBOOK FACEBOOK oeoce oeace In reply, Facebook created full page Neuse in US dailies concerning Apple’s policies. Facebook even started supporting Fortnite (Video game), which is in a legal battle with ApplePublic Announcements made by FB “Apple's move isn't about privacy, it's about profit. Paying for content may be fine but most people, especially during these challenging times, don't have room in their budget for these fees.” “While it’s difficult to quantify the impact to publishers and developers at this point with so many unknowns, in testing we’ve seen more than a 50% drop in Audience Network publisher revenue when personalization was removed from mobile app ad install campaigns. In reality, the impact to Audience Network on iOS 14 may be much more, so we are working on short-and long-term strategies to support publishers through these changes." Blog post by Facebook loWhat has been Apple’s response? 3 Tim Cook Allow “Facebook to track your activity across other companies’ apps and websites? [Here, in addition to esearch ts ee ra et EU Rec anew eR RC ae oePUM MM ea ‘We are updating our privacy policies to ‘ make things more transparent We believe users should have the choice over the data that is being collected ‘ about them and how it’s used ‘ Ah... Whatever SO SSCL lis mcd run personalised ads and reach their Creme ag Mee eRe eee solution, yet we have no choice but to Ee ee eal a Sr One cio RSet att(7g) Both companies are misleading people Apple Apple says it isn’t trying to prevent ad-tracking, but just wants to offer users achoice. This is true, but somewhat misleading: the wording the company is using makes ‘Ad-tracking sound much scarier than it is. Sey Ruma eee Relea Pe Uae eam cla elec manele alee Also, Apple’s wording is misleading because the tracking system in question — IDFA, or IDentifier For Advertisers — was designed by Apple, and it very specifically prevents the tracking of identifiable individuals. At no point does Facebook or anyone else have any idea who you are because Apple ensured that in the way it designed IDFA. é facebook The social network is making the frankly ridiculous claim that it is acting to protect small businesses, not look after its own interests. 0Of course, someone needs to pay so that you get to use Facebook, Google and others for free. Bee (cee yest 1H either you pay with your personal data to get a service free or you pay money for the same. WENT RRC e Lame teleLec Le NTR tele (Re) Web 3.0Steele Clg Comment and let us know your thoughts For more interesting content Follow us — Insta/marketingweely