Professional Documents
Culture Documents
(Alexa, DAP, Lucky) Consumer Behavior
(Alexa, DAP, Lucky) Consumer Behavior
55; 27%
145; 73%
Male Female
♂ ♀
1; 1% 1; 1%
16 - 20 years old 21 - 25 years old < 15 years old 16 - 20 years old 21 - 25 years old 26 - 30 years old
♂ ♀
1; 2%
42; 76%
128; 88%
Student Colleger Working Student Colleger Working Enterpreneur
♂ ♀
26; 18%
13; 24%
42; 76%
119; 82%
Yes, I have and/or often go to music concert Yes, I have and/or often go to music concert
No, I have never gone to a music concert No, I have never gone to a music concert
♂ ♀
1; 8% 1; 8% 3; 13% 2; 9%
1; 8% 2; 9%
2; 15%
2; 9%
2; 15% 1; 4%
1; 8% 4; 17%
4; 17%
2; 15%
3; 23% 5; 22%
Religion Little motivation Parents forbid Little motivation
No time Lack fund No time Lack fund
Not interested No favorite band Not interested Location
Location crowd crowd Other
♂ ♀
2; 5% 4; 3%
9; 8%
4; 9%
18; 15%
23; 55%
13; 31%
88; 74%
84; 70%
30; 72%
Ticket price Performers
Ticket price Performers Concert's venue Promotor
Concert's venue Concert's day/date Concert's day/date Someone to accompany
Someone to accompany Genre Type/category of tickets
♂ ♀
36; 49%
113; 57% 4; 2%
4; 5% 9; 4%
2; 1%
6; 8% 13; 7%
5; 7% 1; 1% 2; 1%
Friends Family Posters Friends Family Posters TV
TV Radio Social Media Radio Magazines Social Media
♂ ♀
2; 5% 4; 9% 11; 10% 12; 10%
4; 9%
6; 5%
8; 7%
7; 17%
25; 60%
79; 68%
Alone Friends Alone Friends
Partner Family member Partner Family member
Community of artist's fans Community of artist's fans
♂ ♀
W H AT M U S I C G E N R E D O YO U L I K E ? ( M A L E ) W H AT M U S I C G E N R E D O YO U L I K E ? ( F E M AL E)
35 100
30 90 87
30
80
25 70
60 55
20 51
50
15 40
10
10 8 8 30 23
7 20 20 21 19
5 20
5 4 4 4 4 11
2 10 5 7
1 1 1 3 1
0 0
Shalawat
Country
Dance
Country
Dance
Dangdut
Gruge
Metal
Metal
Classic
Pop
Alternative
Indie
Pop
Alternative
Classic
Indie
Rock
Hip-Hop
Folk
Rock
Hip-Hop
Folk
K-Pop
Jazz
K-Pop
Jazz
♂ ♀
18; 15%
13; 31%
29; 69%
101; 85%
Yes No Yes No
♂ ♀
12; 10%
8; 19% 7; 17%
36; 30%
71; 60%
27; 64%
VIP Standing Area Seating Area VIP Standing Area Seating Area
•
•
♂ ♀
1; 2% 2; 5% 6; 5% 5; 4%
6; 14% 15; 13%
35 80
30 69
30 70
60
25
48
50
20
15 40 33
15 12 30
10 30
10 19 19
7 20 12
5 3 10
1 2 1
0 0
♂ ♀
16; 38%
54; 45%
65; 55%
26; 62%
Yes No Yes No
♂ ♀
2; 12% 5; 8%
3; 19% 11; 17% 3; 5%
6; 9%
3; 19% 5; 31%
23; 35%
17; 26%
3; 19%
Appreciation to music/artist Collection Appreciation to music/artist Collection
Keepsake They're cool Keepsake They're cool
Other Whilst available Other
♂ ♀
3; 12% 3; 6%
9; 17%
9; 35% 19; 37%
4; 15%
6; 23% 9; 17%
Limited fund Not that useful Limited fund Not that useful
Not interested Enjoy the music only Not interested Enjoy the music only
Other Other
♂ ♀
4; 10% 6; 5%1; 1% 1; 1%
5; 4%
10; 8%
6; 14%
96; 81%
30 35
27
25 30
25
20
20
15
15
10
10
5
5 4 4
2 5
0 0
♂ ♀
25 23 80 73
70
20
60
15 50
12
40
10 9
30
22
20
5 3 3 9
10 5 7
1 1 1 1 2 2
0 0
♂ ♀
Yes No Yes No
♂ ♀