UNIVERSITY OF VETERINARY AND ANIMAL SCIENCES,LAHORE

UVAS BUSINESS SCHOOL

MANAGEMENT RESEARCH REPORT (MRP) 2021

AGREEMENT

TERMS OF REFERANCE

This project has been offered by, MATRA ASIA (PVT) LIMITED whose office is located at FOURTH
FLOOR PLAZA 100-B11, MM ALAM ROAD GULBURG 3 LAHORE,PAKISTAN represented by MR ASAD
MUMTAZ, MR AKBAR ABBAS MIR, MISS NAILA student enrolled in the MBA program of the
UNIVERSITY OF VETERINARY AND ANIMAL SCIENCES,LAHORE under the supervision of MR DR
RAHEEL Member of the teaching faculty at the university.

BACKGROUNd INFORMATAION

Established in 2012 as a provider of high quality ingredients and compound feed to the dairy and
poultry industry. Matra Asia Pvt Ltd has grown its business from one product to include several
products from both local and international sources.
Focusing on the dairy sector, Matra Asia provides cattle feed, baled silage and many other dairy
inputs to the farmers in Pakistan. All to help farmers reduce inefficiencies and reduce cost.

WEBSITE www.matraasia.com
REVENUE $18.00 Million
FOUNDED 2012
ADDRESS FOURTH FLOOR PLAZA 100-B11,MM ALAM ROAD GULBURG 3 LAHORE,PAKISTAN
CATEGORY Crops, Rhodes Grass Seed, Agriculture, Alfalfa Seed, Hay Machinery

Matra asia was founded in 2012 by experienced professionals, to cater to the needs of the ever
growing livestock sector. with a goal to build a corporate enterprise wıth quality management to
address the issues faced by the livestock industry.

The company vision is To help farmers reach their full potential by helping them increase
productivity, improve efficiencies and reduce costs by providing effective solutions.

Matra Asia’s greatest asset is its investment in human capital; our workforce currently consists of
trained doctors of veterinary medicine (dvm), post graduates in animal nutrition and agronomists.
Matra Asia strives to continually grow its investment in human resource, by recruiting, training and
educating top professionals.

Ther products are

 Animal Feed
 FODDER SEEDS & FEED ADDITIVES
THE MANDATE/ RESEARCH TITLE

Analysing and addressing challaneges of diversification: implications of adding renewable

enery portfolio to an agri inputs supplying firm.

DELIVERABLE/ RESEARCH QUESTION

1. Analysis of industry
2. Analysis of organization
3. Develop marketing strategies

REPORT AAND PRESENTATION

Upon completion of the presentation mandare, the students woll provide the xlient with a written
consultant’s report, including all of the deliverables on or before the date who give us our
departement and than we make oral presentation.

CONFIDENTIALITY

The students and the supervising faculty members agree not to disclose or transmit by any means
whatsoever, whethers direct or indirect, documents, data or information concerning the client and
which were obtained through the preparation and/or accomplishment of the present mandate,
consequently, the student and the supervising faculty member agree to safeguard the
confidentiality of the client ‘s information. This obligation shall remain in effect even after the
termination of the mandate described herein.

SCHEDULE

The present consulting mandate shall be carried out over a period of almost 15weeks beginnning on
NOV 16 2020,and ending no later than march 10,2021 the dates by which the written and oral report
are to b handed in.

SIGNATURES

Client ------------------------------------------------

Mr ABDULLAH (FINANCE MANAGER)

MATRA ASIA PVT LTD LAHORE

Students ----------------------------------------

ASAD MUMTAZ (2017-MBA-002)

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NAILA ZULFIQAR (2017-MBA-24)

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AKBAR ABBAS MIR (2017-MBA-030)

Supervising Faculty Member ______________________________

MR DR. RAHEEL