Knight Kit

Mark Albers, Cameron Cook, Kylie Crawford, Jordan Shepard, and Mikaela Smith
 Target Market

● Returning students
● Freshmen
● Transfers
 Number of Customers in Target Market

● Total Staff Members: 254 (marian.edu)

● Marian Alumni: 10,000+
● Incoming Freshman and Transfers: 500(marian.edu)
● Total Students: 3,165(marian,edu)
● Marian Sports Fans: 10,000+
 Income of Target Markets

● Students and Freshman- low income ($14,400)

•(www.ehow.com/info_7934153_average-college-students-income.html)
● Alumni- majority middle to upper income($48,600 to $210,000)
•(https://www.payscale.com/research/US/School=Marian_University_-_Indianapolis%2C_IN/Sal
ary#by_Job)
● Faculty-middle(upper) income ($ 37,918 to $74,048)
•(www.salarylist.com/company/Marian-University-Salary.html)
Consumer Preference
Demand Estimate
Price of Competitor’s Goods and Services
Our Product

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Why It Will Succeed