FFC Sample:

FFC is a chain of fast food joints which mainly focuses on fried chicken and burgers. FFC wants to
introduce a new range of Veg Products like burgers & Cheesy bites this October. You represent FFC,
convince people to buy your new range.

Prepare a PPT showcasing your ideas, strategies & marketing plan that will help KFC reach the
consumers & increase sales.

Your PPT should address the below questions (Not necessarily in this format):

 How are you going to convince the existing customers to try the new veg range?
 Can you think of a new customer segment the company should target? Who are they, what do
they want and how you can help FFC reach them?
 Do you have a network or experience to identify and pitch new customers?
 Can you think of new collaboration opportunities the company could use to attract a whole new
niche of customers?
 What strategies would you use to attract People at FFC stores or be on their mind when they
order food online?

Guidelines:

 Do not focus much on the design of PPT, we are looking for content (Try to keep it simple, not
messy).
 Be creative content wise.
 Be a marketer and an analyst (Analyze the market, the people etc.)
 You can also add more data if you think is not covered in the given sample questions above.