[SOUND] So in the previous video we covered punctuation.

It's time now to turn our

focus on capitalization. For this we will look at three main areas,
proper nouns, people and their titles, and media titles. Capitalization is
important for
two reasons. First, you don't want to offend your
readers by not capitalizing their name, company or city for instance. Also, when
you don't pay attention
to the rules of capitalization, your reader has a negative idea about you
when they see your errors in your email. The first rule is to use capital letters
at the very beginning of anything you write, and right after a period
to begin the next sentence. If a brand name like iPhone or
eBay is at the start of a sentence, capitalize it anyway. Next, always use capitals
with proper nouns. These are things of which there's only
one example, like the Great Pyramids or Tokyo, Japan. Adjectives made by using
proper
nouns also take capital letters. Things like French wine,
Italian sport cars, or Colombian coffee are examples
of this sort of adjective. People can be proper nouns. The Pope, or Pope Francis.
The Queen, or Queen Elizabeth. Another example would be President Obama,
or The President. Only when referring directly to him. This is different when you
write
the president will travel to California. Do not confuse official titles
with occupations, for instance, coach Ellis or Manchester United
team owner Malcom Glazer. Here coach or team owner is the job,
not the person's title. Other things that are capitalized include
newspapers, like the New York Times, or the London Herald Tribune. Or magazines
like Vanity Fair and Time. Also, book and
movie titles follow these same rules. In all of these forms of media,
the prepositions are not capitalized. For example, Lord of the Rings. One exception
of this rule is that you
need to capitalize the preposition if it's at the beginning of the title. So let's
review. We looked at three aspects
of capitalization. We looked at proper nouns, people and
their titles, and media titles. You should now be more comfortable
with capitalization and punctuation. [SOUND]