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Local Markets: In such a market the buyers and sellers are limited to
the local region or area. They usually sell perishable goods of daily
use since the transport of such goods can be expensive.
Regional Markets: These markets cover a wider are than local
markets like a district, or a cluster of few smaller states
National Market: This is when the demand for the goods is limited to
one specific country. Or the government may not allow the trade of
such goods outside national boundaries.
International Market: When the demand for the product is
international and the goods are also traded internationally in bulk
quantities, we call it an international market.
In perfect competition, there are a large number of buyers and sellers in the
market. However, these buyers and sellers cannot influence the market price by
increasing or decreasing their purchases or output, respectively.
Therefore, under perfect competition, sellers and buyers cannot influence the
market price. As a result, the market price remains unchanged, irrespective of
any activity of buyers or sellers. Consequently, buyers and sellers are bound to
follow the market price.
In addition, under imperfect competition, buyers and sellers do not have any
information related to the market as well as prices of goods and services. In
imperfect competition, organizations dealing in products or services can
influence the market prices of their output.
MONOPOLY:
The term monopoly has been derived from a Greek word Monopolian, which
signifies a single seller. Monopoly refers to a market structure in which there is
a single producer or seller that has a control on the entire market. This single
seller deals in the products that have no close substitutes.
This leads to a full control of the seller on the supply of products in the market.
In addition, under monopoly, the seller enjoys the power to decide the price of
products. Therefore, in monopoly, there is no distinction between an
organization and industry as one organization constitutes the whole industry.
For example, Iraq and Iran have monopoly on oil wells and South Africa has
monopoly of diamonds. Such monopolies are termed as raw material
monopolies. These monopolies can also arise due to specific knowledge about a
technique of production. For example, Japan and China have monopoly in
electronic goods industry.
This helps an organization to eliminate competitors from the market and attain
monopoly. When the organization attains monopoly, then it would be difficult
for new organizations to enter and sustain in the industry. Such type of
monopolies is termed as natural monopolies. Natural monopolies arise either
due to technical situation of efficiency or are formed by a government for social
welfare.
MONOPOLISTIC COMPETITION:
The term monopolistic competition was given by Prof Edward H. Chamberlin
of Harvard University in 1933 in his book Theory of Monopolistic Competition.
We have discussed the concepts, perfect competition and monopoly. However,
the real market situation is just the middle way between these two extreme
market conditions.
v. Price Policy:
Affects the market prices of a product. Similar to monopoly, average and
marginal revenue curves of an organization also slopes downward in case of
monopolistic competition. This implies that an organization can sell more only
in case it lowers down the prices of its products. On the other hand, under
monopolistic competition, if the prices of products are higher, then the buyers
would switch to other sellers due to close substitutability of products. In such a
scenario, the organization would not be able to sell more. Therefore,
organizations do not enjoy complete control over price in monopolistic
competition.
OLIGOPOLY:
The term oligopoly has been derived from two Greek words, oligoi means few
and poly means control. Therefore, oligopoly refers to a market form in which
there are few sellers dealing either in homogenous or differentiated products. In
India, the aviation and telecommunication industries are the perfect example of
oligopoly market form.
The aviation industry has only few airlines, such as Kingfisher, Air India, Spice
Jet, and Indigo. On the other hand, there are few telecommunication services
providers, including Airtel, Vodafone, MTS, Dolphin, and Idea. These sellers
are closely interdependent to each other. This is because each seller formulates
its own pricing policy by taking into account the pricing policies of other
competitors existing in the market.
Some of the popular definitions of oligopoly are as follows:
In the words of Prof. George J. Stigler, “Oligopoly is a market situation in
which a firm determines its marketing policies on the basis of expected behavior
of close competitors.”
In oligopoly market structure, the price and output decided by a seller affects
the sales and profit of its competitors. This may either lead to a situation of
conflict or cooperation among sellers.
For example, in oligopoly, a few numbers of sellers compete with each other. In
such a case, the sale of one organization depends on its own price of products as
well as the price of competitor’s products. This mutual interdependence
differentiates oligopoly from rest of the market structures
v. Lack of Uniformity:
Refers to another important characteristic of oligopoly. In oligopoly,
organizations are not uniform in their sizes. Some organizations are very large
in size while some of them are very small. For example, in small car segment,
Maruti Udyog has the share of 86%, while Tata and Cielo have very low market
share.
Monopsony:
Oligopsony:
Duoploy:
CARTEL:
Characteristics: