KINGFISHER SCHOOL OF BUSINESS AND FINANCE Last Updated

Term School Year

2 2011 - 2012

PRELIMINARY ASSESSMENT OF
FEASIBILITY STUDY PROPOSAL
/Business Process Improvement/ Reengineering
(To be accomplished by Business Communication – Technical Writing/
Methods of Business Research Students)

Please use this form or electronic equivalent. Attach additional sheets as necessary.
Name of 1. 5.
Researchers
2. 6.
3. 7.
4. 8.
Degree
Address (1) (5)
(2) (6)
(3) (7)
(4) (8)
C phone no. (1) Email Address: (1)
(2) (2)
(3) (3)
(4) (4)

Research
Title
Duration of Study:
Brief Background/ Concept Description
(Summarize the essence of your business)

Research (Describe your research goals and objectives)

Objectives /
Statement of General: To raise awareness of the benefits that would be derived from Brown
the Problem Rice.

Specific: To promote the inclusion of Brown Rice in the diet of Pangasinenses.

Kingfisher School of Business and Finance Preliminary Assessment of Feasibility Proposal

 Opportunity (Why is this business project a good opportunity? What evidences / gut feel do you have
(Significance to support the demand? What is the potential size of your market? What are the critical
of Research) trends and how will your company exploit them? What is the compelling need?)

This business project is a good opportunity because people nowadays are

becoming more health conscious. They are leaning more towards healthier
options. Since brown rice is packed with nutrients and minerals, it has a great
chance of being accepted. Our potential market sizes are the people of all ages,
gender and lifestyle in Pangasinan. Our critical trends are natural disasters and
calamities such as typhoon and flashfloods, lack of finances, and disease
infestation. Solutions to these problems shall be to plan budgets for future
expenditures and investing in

 Product / (Describe the product or service that makes it unique. How is the product or service to be
Service produced, delivered, and qualified to compete?)

Brown rice is whole grain rice, with the outer hull removed. Brown rice has a
mild, nutty flavor, and is chewier and more nutritious than white rice. To be
continued

 Value (Who is your target market? What are the benefits to the target market?)
Proposition
Our target market
 Marketing (What are the key elements of your marketing strategy?)
Strategy
Our chosen approach on how to reach out to our potential consumers are by:

1. Making contracts with the retailers or retail shop owners.

2. Introducing our product through online, websites, and stores in the main
street.

 Competitive (Who is your competition? What is your competitive advantage?)

Advantage
Our main competitors include retailers, local consumers, public market, and
other stores selling rice in Basista, Pangasinan. Our competitive advantage is
that consumers can expect that our brown rice is worth their money and trust
because brown rice is known as the world’s healthiest food according to George
Mateljan Foundation.
Kingfisher School of Business and Finance Preliminary Assessment of Feasibility Proposal
 Management (Who is the management team and why will they make a success of the venture?)
Team

Methods and (Briefly describe your research design)

Techniques
To make this feasibility study about brown rice, we strengthen it by the use of:
 Surveys
 Research
 Interviews


Sources of (Write at least (5) recent references)

information  Rice farmers
 Internet
http://www.organicfacts.net/health-benefits/cereal/brown-rice.html
http://whfoods.com/genpage.php?tname=nutrientprofile&abid=135
 Agriculture magazines
 Newspaper articles
 People who have knowledge about the business

Identifying  What business must we get into? What does the market need (market potential)?
business  Our line of business is in the farming and production. Jjhjsdjskdkl;s
opportunities
 Is there a GAP between supply and demand?

 Capitalize on available resources.

 Cash, labor, machineries

 Explore forward-backward industry linkages.

 Forward industry linkage: retailers of finished products
 Backward industry linkage: brown rice plantation

 If we went into this business, would it assure us of a fair return?

 Yes, considering that brown rice has a high probability of creating an
impact on

 Indicators in screening business options:

 Ease of entry -50%, because of the availability of resources
 Degree of risk involve -75%, because of its high cost
 ROI -
Kingfisher School of Business and Finance Preliminary Assessment of Feasibility Proposal

Signature of the Researchers Date:

Researcher (1)
(2)
(3)
(4)
Recommended for Presentation: Approved by:

MS. MAYBELLE ANN S. LOPEZ MR. AUGUSTUES P. LAMBINO

Faculty Adviser Academic Dean
Date: Date:
Academic It is the mission of Kingfisher to train its students in the highest levels of professionalism
Integrity Policy and integrity. In support of this goal, academic integrity is highly valued at Kingfisher and
violations are considered serious offenses.

Examples of violations of academic integrity include, but are not limited to the following:
1. Plagiarism – using ideas, data or languages of another without specific of proper
acknowledgement. Example: copying text from web site without quoting or properly citing
the URL page.
2. Cheating – using or attempting to use unauthorized assistance, materials, or study aids
during the examination or other academic work. Examples: using a cheat sheet in quiz or
exam, altering grade exam and resubmitting it for a better grade.
3. Fabrication – submitting contrived or improperly altered information in any academic
requirements. Examples: making up data for a research project, changing data to bias its
interpretation, citing non-existent articles, contriving sources.