fasdfadhfajksdfhkjsdhfks To understand motivation is to understand why consumers do what they do.

Why do some people choose to bungee-jump off a bridge or go whitewater rafting in the Yukon, while others
spend their leisure time playing chess or gardening? We do everything for a reason, whether to quench a thirst, to
kill boredom, or to attain some deep spiritual experience. Marketing students are taught from day one that the goal
of marketing is to satisfy consumers’ needs. However, this insight is useless unless we can discover what those
needs are and why they exist. Needs are the core of the marketing concept. The study of Motivation refers to all the
processes that drives in a person to perceive a need and pursue a definite course of action to fulfill that need.

To understand motivation is to understand why consumers do what they do. Why do some people choose
to bungee-jump off a bridge or go whitewater rafting in the Yukon, while others spend their leisure time playing
chess or gardening? We do everything for a reason, whether to quench a thirst, to kill boredom, or to attain some
deep spiritual experience. Marketing students are taught from day one that the goal of marketing is to satisfy
consumers’ needs. However, this insight is useless unless we can discover what those needs are and why they exist.
Needs are the core of the marketing concept. The study of Motivation refers to all the processes that drives in a
person to perceive a need and pursue a definite course of action to fulfill that need.

To understand motivation is to understand why consumers do what they do. Why do some people choose
to bungee-jump off a bridge or go whitewater rafting in the Yukon, while others spend their leisure time playing
chess or gardening? We do everything for a reason, whether to quench a thirst, to kill boredom, or to attain some
deep spiritual experience. Marketing students are taught from day one that the goal of marketing is to satisfy
consumers’ needs. However, this insight is useless unless we can discover what those needs are and why they exist.
Needs are the core of the marketing concept. The study of Motivation refers to all the processes that drives in a
person to perceive a need and pursue a definite course of action to fulfill that need.