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Google

Parent Company- Alphabet Inc.


Industry- Information Technology and Information Technology enabled Services

Founded- 4th September, 1998

Founders- Larry Page & Sergey Brin (Currenly serve as Board Members.

Top Management-

1. Sundar Pichai- CEO


2. Ruth Porat- CFO
3. Sanjay Gupta- Country Manager (India)

IPO- 2004 (NASDAQ)

About Google: It specializes in Internet-related services and products, which include online
advertising technologies, a search engine, cloud computing, software, and hardware. It is
considered one of the Big Four technology companies alongside Amazon, Apple and
Microsoft.
Headquarters- Mountain View, California, United States
Vision- To provide access to the world's information in one click.
Mission- To organize the world's information and make it universally accessible and useful.
Culture and Values-
1. Openness
2. Innovation
3. Excellence that comes with smartness
4. Hands-on approach
5. Small-company-family rapport

History and Facts:


 Conceived at Stanford in 1995
 Earlier named BackRub for its unique ability to analyze the "backlinks" that point to a
given Web site
 Name Origin: Googol- The number represented by 1 followed by hundred zeros-
Symbolises the company's mission to organize the seemingly infinite amount of
information on web.
Google Sister Companies-

Calico Human health (by overcoming aging)

CapitalG Private equity for growth stage technology companies

DeepMind Artificial intelligence

Google Fiber Internet access: via fiber

GV Venture capital for technology companies

Jigsaw Technology incubator

Loon Internet access: via high-altitude balloons

Sidewalk
Urban innovation: infrastructure through technological solutions
Labs

Verily Human Health

X research and development for "moonshot" technologies

Waymo autonomous driving

Wing drone-based delivery of freight


Google Products and Services
Search & Explore Segment:
1. Google Search
2. Google Maps
3. Google Translate
4. Google Chrome

Watch & Play Segment:


1. YouTube Music
2. Chromecast
3. Google Play Movies & TV
4. YouTube

Devices made by Google:


1. Pixel 3
2. Connected Home
3. Pixel Slate
4. Google Wifi

Use anywhere segment:


1. Android OS
2. Wear OS by Google
3. Chromebook
4. Android Auto

Talk & Text Segment:


1. Gmail
2. Messages
3. Google Duo

Stay Organised Segment:


1. Photos
2. Contacts
3. Calendar
4. Keep

Work smarter Segment:


1. Docs
2. Sheets
3. Slides
4. Drive

Grow your Business Segment:


1. Google Ads
2. AdSense
3. Analytics
4. Google My Business

Recent Acquisitions-
June 30,
North Smart glasses- $180m
2020

January 14, Pointy Local retail inventory feeds- $163m


2020

January 14, Appsheet Mobile App Development-N/A


2020

Major Acquisitions-
YouTube for $1.65 billion- 2006
DoubleClick for $3.1 billion- 2007
Motorola Mobility for $12.5 billion- 2011

CSR-
Using an open-sourced platform to translate books for students- Pratham Books and
StoryWeaver
Improving America’s workforce development system through digital tools- Code for America
Usage of data to uncover racial injustice- Working with Equal Justice Initiative to build a
national memorial for lynching victims

Competition- Google Case Challenge

Interns from senior Batch and roles:


1. Jaisika - Google Customer Solutions
2. Dipesh - Google Large customer
3. SaiPriya - Trust and Safety
4. Apurva Meshram - NBU GPay

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