Downloaded From Sew t@jidpanl. com Reg.No.:[ |_| Question Paper Code: 10341 M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2014 Second Semester BA 7207 -~ BUSINESS RESEARCH METHODS c a (Regulation 2013) S e , ‘Time : Three hours NM {mum : 100 marks Answer ALL questions“, PARTA— (10x 2= ils 1. Outline any two purposes of exploratory #égear What ave the two main objectives who hy, ralparch? 3, State any two situations when d Cy jye research would be appropriate. 4. Give two examples of time ee al design. 5. Compare primary data (ony dies a ais eG time factor and cost fi 6. Give any two dibadvantages of unstrnctured questions while using questionnaires. 7. What steps ate involved in editing questionnaires? 8. What agethe purposes of coding? 9. Name the eksential contents of an executive summary. 10. Whatis the prime purpose of including limitations in a research report? ta PART B — (5 x 16= 80 marks) ALY (@) Mlustrate with simple examples the role of exploratory sesearch for the following tasks @ Defining a problem precisely ®) Gi) Identifying alternative courses, ® Or (b) Classify the uses of descriptive reaearchicausal ressarch in the following situations. Cite simple examples : @ Hypothesis formulation @) ~ @)_ Identifying cause and effact relationshi a @) Mdentifying ct velations! a 3h, rejinpaiit.com ‘wi Grow With Us heDownloaded From www.rejinpaul.com 12. (a) Explain internal validity and external validity and clarify their interrelationship by an example (16) Or . (&) Distinguish between nominal seale and ordinal scale, as well as between interval scale and ratio scale ~ Give simple examples. (6) 13. (a) List and explain about eight most essential factors to be borne in ming’ while designing questionnaires ey Q (@®) Find out the sample size needed to determine the avorafi faly income per student-customer for an university-cafeteria; we some students spend up to range of Rs. 860 per head perynonth, offer”students do not patronise the cafeteria at all. The c.Spire wants you to find out with 95 percent confidence xy and error not exceeding plus or minus Rs. 5 the sample size a6) questionnaire checking, upto the stage lecting a data analvsis 14. (a) Describe the data preparation process, of asm from the stage of strategy. (a6) ()) Tilustrate with any tie ds Xie examples, the concept of discriminant analysis A (16) while evaluating the fogdatés of a research report. (a6) Me 15. (a) Explain about ee that the client should remember ° () Discuss the echi¥al issues to be taken care of at the research design stage, field work stile, data analysis stage and findings presentation stage, (16) a : a © een (Grow With Us