terms of instrument development, surveys, and

sampling are discussed, which in the context of

today‘s global economy will be useful to students.
The final chapter of the book discusses two case
studies, one set in a cross-cultural context further
highlighting the need to be culture-sensitive, and
the other illustrating how, for lack of research
intervention, an organization can be obliterated.
The Refresher Module on Statistical Terms and
Tests at the end of the book should help instructors
to assign the material to students when they are
ready to do so. It is presented in a simple way
without discussing derivation of formulas, so that
the student has enough knowledge to conduct
research applying appropriate statistical tests. work
with Bunsen burners and test tubes, or an Einstein-
like character writing dissertations on some
complex subject, or someone collecting data to
study the impact of a newly introduced day-care
system on the morale of employees? Most
certainly, all these images do represent different
aspects of research. Research, a somewhat
intimidating term for some, is simply the process of
finding solutions to a problem after a thorough
study and analysis of the situational factors.
Managers in organizations constantly engage
themselves in studying and analyzing issues and
hence are involved in some form of researchmaking
good decisions and committing blunders lies in how
managers go about the decision-making process. In
other words, good decision making fetches a ―yes‖
answer to the following questions: Do managers
identify where exactly the problem lies, do they
correctly recognize the relevant factors in the
situation needing investigation, do they know what
types of information are to be gathered and how,
do they know how to make use of the information
so collected and draw appropriate conclusions to
make the right decisions, and finally, do they know
how to implement the results of this process to
solve the problem? This is the essence of research
and to be a successful manager it is import