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Test Bank: Principles of Business Communications
Test Bank: Principles of Business Communications
Chapter 4
Principles of Business Communications
TRUE/FALSE
1. The two most valuable resources for the business communicator are a dictionary and a
thesaurus.
ANS: True
2. A specialized dictionary is one that shows special symbols for word pronounciation.
ANS: False
3. The primary criterion for an understandable word choice for a message is to choose a word
that the sender understands.
ANS: False
ANS: True
5. Vague or abstract words are indefinite words, but they have a specific meaning that is the
same for each receiver of the message.
ANS: False
6. An obsolete word is one that is overused in normal conversation or messages and has lost its
effectiveness.
ANS: False
ANS: True
8. Long sentences are more effective than short sentences because you can cover more
thoughts in one sentence.
ANS: False
TB-25
9. Passive voice is preferred in business messages because they avoid use of first-person
pronouns.
ANS: False
10. One way to emphasize an idea is to tell the receiver what is important.
ANS: True
ANS: True
ANS: True
ANS: False
14. A strong word will be either an adjective or adverb because both are descriptive words.
ANS: False
15. Obsolete words sound formal and, therefore, are appropriate in formal but not informal
business communication.
ANS: False
16. Short sentences are understandable, so your writing should only use sentences with no more
than 20 words.
ANS: False
17. When using sentence structure to give ideas emphasis, place the most important ideas in the
dependent clauses.
ANS: False
18. Repeating key words in sentences is a way of giving emphasis to the ideas represented by
those words.
ANS: True
19. Diversity has become widely recognized in business; therefore, the use of unbiased
language is no longer an essential consideration in the composition of business messages.
ANS: False
ANS: True
MULTIPLE CHOICE
2. A sentence in a paragraph that helps your receiver move from one aspect of the subject to
another is called a
a. contrasting sentence c. tie-in sentence
b. unified sentence d. structural sentence
ANS: c. tie-in sentence
5. Which of the words below is most likely to be understood for a middle-level receiver?
a. hermetic c. enjoyment
b. hilarity d. heuristic
ANS: c. enjoyment
8. A sentence structure that allows one idea to be emphasized and one idea to be de-
emphasized is the
a. simple sentence c. complex sentence
b. short sentence d. compound sentence
ANS: C. complex sentence
1. Provide an alternate word or phrase to make the following words more understandable to a
receiver with medium vocabulary level.
a. transcend
b. renounce
c. gaunt
d. deftly
e. depleted
ANS: a. surpass,
b. resign
c. forbidding
d. cleverly
e. exhaust
REF: 84-85
2. For each of the following sentences, select a strong alternative word for the italicized weak
word.
ANS: a. Crushed
b. kicked
c. exactly
d. Right
e. Annoyed
REF: 87-88
REF: 87
4. Rewrite the following negative sentences to emphasize positive words or a can-do attitude.
ANS:
a)
REF: 89
ANS:
REF: 90-91
6. Rewrite the following sentences to make the mean clear and concise.
a. Larry Jones, the plant manager, plans to meet with employees on November 12; and the
purpose of the meeting is to describe the new medical insurance program that is to be
changed the first of the year to provide considerably more coverage at lower cost.
ANS:
REF: 91-92
7. For each of the following sentences with passive verbs, rewrite the sentence using the active
form of the verb.
a. The last football game of the season was played last Saturday.
b. The stories had been passed down by family members from generation to generation.
ANS:
REF: 95-96
a. Use sentence structure to emphasize the benefits of earning a college degree and de-
emphasize the effort to earn it..
b. Use location to emphasize a specific date you will ship a customer’s order.
ANS:
REF: 96-97
9. Rewrite the following sentences to improve clarity by using short sentences and removing
unnecessary words.
a. Whenever the checks are received late and after the appropriate and correct due dates, the
payments are considered and deemed past due.
b. The class met twice a week, students attended on both Tuesday and Thurday, and 5:30
p.m. was the time the class started.
ANS:
REF: 93-94
a. She laid the papers upon the top of the table, which was a dining table.
b. Marjorie printed out three copies of the report on the Jones’ case.
ANS:
REF: 94-95
ESSAY
ANS: In business letter and memo writing, short paragraphs average four to five lines.
If any paragraph in a letter or memo is eight lines or more, it is long and should be
examined carefully to see whether it can be shortened or divided. Usually, business
letters and memos are read quickly, and short paragraphs aid receiver understanding.
.
REF: 100
2. Discuss the meaning of paragraph unity and what you can do to improve a paragraph
without unity.
REF: 100-101
ANS: The sentence that presents the main point of a paragraph is the topic sentence.
The topic sentence announces the main idea to the reader, or it summarizes the content
of the main idea. In the direct plan, the topic sentence is like a headline and will
be the first sentence, as it is in this paragraph .
With the indirect plan, the topic sentence will be placed later in the paragraph.
REF: 102
4. What is paragraph coherence? Describe three ways to improve coherence between and
within paragraphs.
ANS: Providing coherence between and within paragraphs means having a smooth
thought flow from one sentence or paragraph to the next. You want to encourage
your receiver’s thoughts to move smoothly and logically through the message.
Length: Use short paragraphs to emphasize content; use long paragraphs to de-emphasize
content.
Location: Place ideas at the beginning or ending of paragraphs to give the greatest emphasis.The
middle of a paragraph is the location of least emphasis.
Repetition: Repeat key words throughout the paragraph to emphasize the ideas those words
represent.
REF: 102-103
ANS: In academic writing, it is important to avoid using language that can be seen as biased.
Bias happens when writers choose language that is either not specific or not sensitive to labels.
Section 5 of the APA Manual covers the many ways that bias can appear in writing and how to
avoid those. Biased language could be avoided by maintaining following rules:
1. Use Third Person Point of View
2. Choose Words Carefully When Making Comparisons
3. Be Specific When Writing About People
4. Use People First Language.
5. Use Gender Neutral Phrases
REF: 104-105
6. Write a paragraph that explains why active voice of the verb is considered preferable in
most cases to the passive voice.
ANS:
The active voice is more direct, stronger, and more vigorous than the passive voice.
The active voice usually requires fewer words and results in shorter, more understandable
Sentences.
REF: 95-96
ANS:
REF: 91-92
8. Identify and describe five of the eight different ways you can give emphasis to ideas in
sentences.
ANS:
REF: 96-99
9. Explain why paragraphs in business reports can be somewhat longer than those in business
letters and memos.
ANS:
REF: 100
ANS:
REF: 88-89