BRAND PROFILE

DISCOVER NEW IN YOU

RICHLOOK: Introduction to the brand

CLASSIC BRAND which is specialized in Men’s

apparel. Richlook has modernized the idea of Men’s
clothing by offering a perfect amalgamation of latest
trends captured with the essence of ethic spirit.

PROMOTES THE IDEA of easy dressing in

everything, it designs for its user. It understands the
clothing requirements of urban men living in the
bustling cities amidst the stream of modern hurry. They
remain active throughout the day to keep up with the
pace of contemporary time and never settle down to
rest.

ELABORATE RESEARCH with due diligence,

partnering with best of minds from the fashion
industry, to launch a whole new apparel line that helps
the metro sexual men to breathe easy and feel
comfortable from deep inside while being on their toes
and sweating out through the day.

“Therefore, Richlook rightly claims

to understand MEN much better
than anyone else.”
 RICHLOOK Vision & Mission

VISION
Our vision is to rethink menswear & make it more
trendy yet affordable. We believe in quality products at
power prices. Our products are designed with respect
to the need of urban Indian men.

MISSION
Our mission is to be the best affordable fashion
destination for men across the Indian continent.
 Success Story of RICHLOOK

Mr. Shiv Rattan Goyal (MD &

1993 Founder) started his clothing
shop in Karol Bagh

Company was incorporated

& Richlook as a brand, 1996
started flourishing

Richlook was available on

2000 700+ Multi Brand Outlets
across the country

Company shifted to Exclusive

Brand Outlet model & 2005
started its 1st store in Panipat

Richlook set its footprints in

2010 10+ cities & established itself
as a growing regional brand

Brand introduced its e-

commerce business through 2014
own website & marketplaces

55+ stores, Pan India online

2020 shopping service & 50,000+
sq feet manufacturing unit
 RICHLOOK at a glimpse

India’s Leading
Apparel Retail Chain
Strong Promoters
& Professional
Robust Business Model Management

55+ Showrooms In-house

across India Manufacturing

Delivering Quality
since 1993
 Merchandise Mix
Casual

Shirts Formal

Club Wear

Casual
Trousers
Formal
Jeans
Suits

Occasional
Blazers
Wear

Men’s Waist Coat

Fashion
T-shirts
Summer Wear
Shorts & Lowers

Jacket

Winter Wear Sweater

Sweatshirt

Ties, Belts & Gift Sets

Accessories
Handkerchiefs & Socks
Core Category
Product Portfolio
Product Portfolio
 Retail Network

Existence
Upcoming

6 States 55+ Stores

200+ Retail Employees

E-commerce

E-commerce Presence
Trying to excel in whatever we do

Training of Sales Staff

for maximum
customer satisfaction

National and
regional advertising

Strong SOPs &

Operational
Management

Dedicated
departments for
every task

Ginesys POS software for

analytical & data driven
decision making

Innovation & design leadership

for creating unique designs &
product offerings
Helps every
stakeholder to
grow with the
brand
 Dedicated Departments

OPERATIONS
DESIGNING PRODUCT
RETAIL

BUYING & BRICK &

SOURCING MORTAR
SALES

PRODUCT E-COMMERCE
DEVELOPMENT
BUSINESS
PLANNING DEVELOPMENT

MERCHANDISE PARTNER
PLANNING DEVELOPMENT

VISUAL
MERCHANDISING
SUPPLY CHAIN BUSINESS
EXPANSION
 Organizational Structure
Area Sales
Managers
Technology
Department
Visual
Merchandising
Team
Retail & BD
Head Retail
Merchandising
Team

Business
Development
Business Head Team

E-commerce E-commerce
Head Team

Supply Chain
Team

Design & Buying

Team

Product
Managing Development
Director Team

Production Head Production Team

Quality
Assurance Team

Human Resource Human Resource

Head Team

Accounts & Accounts &

Finance Head Finance Team
 Our Leaders

Shiv Rattan Goyal Karan Goyal Rupshi Sarawgi

Founder & MD Business Head E-commerce Head

Nitesh Sarna Jeetendra Chaudhary Anoop Singal

Retail & BD Head Production Head Chief Financial Officer
 Value Chain

Designing & Product

Development

Planning

Buying & Sourcing

Manufacturing

Supply Chain

Retail Sales
Channels
 Our Customers

Urban and sub-urban Men that remain active throughout

men living in the bustling the day to keep up with the pace of
cities amidst the stream contemporary time and never
of modern hurry settle down to rest

Students, Men with

Working income
Professionals, range of
Businessmen & ₹3 LPA &
Self-employed above
of all age
groups

Men from Middle Men who prefer different clothing

Class & Upper- for different places & times
middle class (Formal, Casual and Celebration
Wear)
 Core Competencies

Quality Products

Power Pricing

Idea to Shelf in
60 days

Large Loyal
Customer Base
 Unique Business Strategies

Strong
Loyalty
Programs

FACTORY
OUTLETS &
EBOs

YEAR LONG
EXCITING
OFFERS
Richlook Stores
Richlook Stores
Richlook State of Art Manufacturing

50,000+ sq. ft. 600+ Employees

1,00,000+ units
of monthly capacity
 Let’s Connect

Richlook India Pvt. Ltd.

414, Udyog Vihar III, Sector 20
Gurugram, Haryana - 122008

+91-7496962808

https://www.richlook.in/

https://www.facebook.com/richlook/

https://www.instagram.com/richlooklive/

https://twitter.com/richlooklive