About This Google Adwords Campaign Template

About This Google AdWords Campaign Template
If you're getting the most out of your Google AdWords spend, you're running way more than just
one ad at a time. PPC pros have set up multiple campaigns -- and multiple ad groups and ad
variations within those campaigns -- all with different copy, calls-to-action, offers, and destination
URLs that align with the searcher's stage in the sales cycle. That's a whole lot to set up and keep
track of.
Whether you run your PPC campaigns yourself, or you manage them for several accounts, this
template will ensure every campaign you launch is set up correctly. It will help you:
• Align each ad you run with the proper stage in the searcher's sales cycle 3 Essential Tip
• Break down what each line of your ad should say
• Catch silly money-wasting mistakes, like breaching AdWords character limits 1) You'll notice some o
corners. These are com
• Offer helpful PPC tips, best practices, and definitions as you set up your different ads Google AdWords Cam
your cursor.
Whether you're a seasoned PPC manager who just needs help organizaing the many campaigns
you're running, or a PPC novice who could benefit from a structured guide to campaign setup and 2) This template may
management, this template is for you! If you're managing cam
each client has their o
excellent client delive
3) If you'd like more h

online marketing dolla
software.
3 Essential Tips for Using This Template
1) You'll notice some of the cells in this spreadsheet contain little red triangles in their upper right
corners. These are comments with tips, definitions, and best practices that will make you use this
Google AdWords Campaign Template more successfully. To read the tip, simply hover over the cell with
your cursor.
2) This template may be used to manage your own company's PPC campaigns, or those of your clients.
If you're managing campaigns for multiple clients, it's recommended you duplicate the worksheet so
each client has their own sheet. This should help you keep client's campaigns in order, plus, offers an
excellent client deliverable.
3) If you'd like more help with keyword research, creating PPC landing pages more easily, or spending
online marketing dollars more efficiently, contact HubSpot for a free demo of our inbound marketing
software.
Keywords Ad Variation I
Campaign - Fruit
AdGroup - Apples
apples Do You Like Apples? 19
delicious apples www.mattsfruitstand.com/Apples 30
TOP OF THE FUNNEL
golden delicious apples Matt's Fruit Stand: Apples Ebook 32
green apples How About Them Apples? 22
mackintosh apples
best apples
red delicious apples
jonagold apples
them apples
AdGroup - Oranges
oranges Do You Like Oranges? 20
florida oranges www.mattsfruitstand.com/Oranges 31
california oranges Matt's Fruit Stand: Oranges Ebook 33
navel oranges How About Them Oranges? 23
blood oranges
valencia oranges
Campaign - Vegetables
AdGroup - Potatoes
potatoes Do You Like Potatoes? 21
baking potatoes www.mattsfruitstand.com/Potatoes 32
russet potatoes Matt's Fruit Stand: Potatoes Ebook 34
red potatoes How About Them Potatoes? 24
fingerling potatoes
yukon gold potatoes
blue potatoes
Campaign - Fruit Stands
MIDDLE OF THE FUNNEL
AdGroup - Community
local fruit stand Local Fruit Stand 17
neighborhood fruit stand www.mattsfruitstand.com/Community 33
closest fruit stand Matt's Fruit Stand Is Not Very Far 34
fruit stand that is local From You. It's A Local Fruit Stand. 35
local fruit cart
neighborhood fruit cart
closest fruit cart
fruit cart that is local
local fruit trolly
neighborhood fruit trolly
closest fruit trolly
fruit trolly that is local
AdGroup - Reviews
best fruit stand Fruit Stand Reviews 19
good fruit stand www.mattsfruitstand.com/Reviews 31
awesome fruit stand Is Matt's Fruit Stand The Best One 34
fruit stand review In Town? Come Decide For Yourself! 34
fruit stand reviews
MIDDLE
best fruit cart
good fruit cart
awesome fruit cart
BOTTOM OF THE FUNNEL
fruit cart review
fruit cart reviews
Campaign - Offers
AdGroup - Coupons
matt's fruit The Best Fruits & Veggies 25
matt's vegetable www.mattsfruitstand.com/Coupon 30
matt's fruit shop Download This Coupon For 20% Off 32
matt's fruit cart Your Visit To Matt's Fruit Stand! 33
matt's fruit stand
matt's fruit trolly
matthew's fruit shop
matthew's fruit cart
matthew's fruit stand
matt's vegetable shop
matt's vegetable cart
matthew's fruit trolly
matt's vegetable stand
matt's vegetable trolly
matthew's vegetable shop
matthew's vegetable cart
matthew's vegetable stand
matthew's vegetable trolly
Ad Variation II Ad Variation III
Do You Like Apples? 19 This Title Is Way Too Long 26

www.mattsfruitstand.com/Apples 30 www.mattsfruitstand.com/Apples 30
How About These Apples: 23 This Line Is Okay To Use 24
Matt's Fruit Stand Has Apples 29 This Line Is Way Way Way Way Too Long 37
Do You Like Oranges? 20 This Title Is Way Too Long 26

www.mattsfruitstand.com/Oranges 31 www.mattsfruitstand.com/Oranges 31
How About These Oranges: 24 This Line Is Okay To Use 24
Matt's Fruit Stand Has Oranges 30 This Line Is Way Way Way Way Too Long 37
Do You Like Potatoes? 21 This Title Is Way Too Long 26

www.mattsfruitstand.com/Potatoes 32 www.mattsfruitstand.com/Potatoes 32
How About These Potatoes: 25 This Line Is Okay To Use 24
Matt's Fruit Stand Has Potatoes 31 This Line Is Way Way Way Way Too Long 37
Fruit Stands Near You 21 This Title Is Way Too Long 26

www.mattsfruitstand.com/Community 33 www.mattsfruitstand.com/Community 33
Don't Want To Go Too Far To Find 32 This Line Is Okay To Use 24
Fruit? Why Not Matt's Fruit Stand? 34 This Line Is Way Way Way Way Too Long 37
Matt's Fruit Stand 18 This Title Is Way Too Long 26

www.mattsfruitstand.com/Reviews 31 www.mattsfruitstand.com/Reviews 31
Never Heard Of Matt's Fruit Stand? 34 This Line Is Okay To Use 24
You May Be Missing Out On The Best. 35 This Line Is Way Way Way Way Too Long 37
20% Off Your First Visit 24 Matt's Fruit Stand 18
www.mattsfruitstand.com/Coupon 30 www.mattsfruitstand.com/Coupon 30
Matt's Fruit Stand Offers Simply 32 Download This Coupon For 20% Off 32
The Freshest Fruits & Veggies In Town 37 Your Visit To Matt's Fruit Stand! 33
Destination URL
http://mattsfruitstand.com/apples-information-ebook?utm_campaign=fruit-apples&utm_source=adwords
http://mattsfruitstand.com/oranges-information-ebook?utm_campaign=fruit-oranges&utm_source=adwords
http://mattsfruitstand.com/potatoes-information-ebook?utm_campaign=vegetables-potatoes&utm_source=adwords
http://mattsfruitstand.com/community-information?utm_campaign=fruit-stands-community&utm_source=adwords
http://mattsfruitstand.com/community-information?utm_campaign=fruit-stand-reviews&utm_source=adwords
http://mattsfruitstand.com/twenty-percent-coupon-offer?utm_campaign=coupon&utm_source=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords
rce=adwords

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Do You Like Apples? 19 This Title Is Way Too Long 26

Do You Like Oranges? 20 This Title Is Way Too Long 26

Do You Like Potatoes? 21 This Title Is Way Too Long 26

Fruit Stands Near You 21 This Title Is Way Too Long 26

Matt's Fruit Stand 18 This Title Is Way Too Long 26

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