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2008 05 HUB The Computer Paper TCP
2008 05 HUB The Computer Paper TCP
The
HUB Computer ‑
May 2008 Volume 21 Number 05 Free
Paper
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not on your side,
we are.
Our colour laser printers and multi-function centers print up
to 21 professional looking colour pages per minute. At Brother,
‘We are dedicated to providing high quality, fast and compact
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time on what’s important ‐ your business. More proof that
Brother is at your side every step of the way.
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Brother and its logo are trademarks of Brother Industries Ltd, Japan.
All specifications are subject to change without notice. All registered trademarks
referenced herein are the property at their respective companies.
© 2007 Brother lntemational Corporation (Canada) Ltd.
Monday to Friday : Hum-7pm
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The
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The Feed from www.hubcanada.com
Snippets and news briefs from Canada’s online tech portal
Editor Andrew MooreCrispin
andreweppublishingca
12 DVor Not DV: Another New Future for Digital Video David Tanaka
Editor-attarge
3D coming soon to a theatre near you david@ppubrishing.ca
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The Feed
from www.hubcanada.com
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Apparently life really is good for LGas market share
growth hit double digits in 2007...
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www.hubcanada.comfindexphpfirabinovitch By Harry Powell
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Editorial
Welcome to the gaming issue of HUB: The Computer Paper. This the processor brand, clock speed and number of processing cores,
month, we're dedicating a majority of our pages to everything the hard drive brand, size and speed, the video card, the sound
related to PCgames. card, even the motherboard, case and how the machine and its
components are cooled. The downside is all the research to find out
We've got the hardware: Mike Palermo takes a close look at mid‑ if all your components are going to play nicely together.
range graphics cards that provide a good balance of price vs.
performance, reporting the results of his benchmarking tests and One of my hobbies is homebrewing beer. Bear with me; it relates.
relating their performance in the Lab to their performance with It's a fascinating subject to delve in to if you're interested in that
today's top games. In addition, Gord Goble gets up close and type of thing and if you do it right, the net result is several dozen
personal with several gaming keyboards in the first part of a bottles of your own beer chilling in the fridge, offered up to friends
gaming peripherals series. He risked serious carpal tunnel and enjoyed whenever. It‘s not that complicated but there is quite a
syndrome putting the boards through their gaming paces and in the lot to learn at first. There are also many stages and levels of
process, discovers that some of the boards would be ideally suited homebrewing from purchasing an allinone kit through sourcing,
for non-gaming applications too and may fit the bill as your primary milling, mixing and extracting your own malted grain. That's where
computer keyboard. the local homebrew supply shop comes in. Here, people who've
gone through the whole process probably more times than they can
We've got the software: Chad Sapieha got Philippe Therien of count will happily help budding brewers offering up tips, talking
Ubisoft Montreal to talk about his experience as a game developer through problems, picking out the right products and just generally
on some topnotch Ubisoft game titles and specifically, about the offering up the benefit of their years of experience and extensive
development process for Tom Clancy's Rainbow Six Vegas 2. What research in to the subject have taught them.
starts out as literally all fun and games morphs in to an around the
clock marathon; it‘s an interesting contrast in what for many The same goes forcomputers. You can opt for an alHnone
gamers, would seem to be a dream job. The moral of the story machine where all you need to do is plug it in and go, you can opt
though, as is often the case when game developers speak, is that to build it entirely from scratch or you can shoot for halfway in
creating interactive entertainment is a good sight better than a lot between and customize a preconfigured system, upgrading the
of other desk work. __ components that are important to you. And then there's the
boutique PC shops selling the components you need to build your
This month, we also introduce you to the Ultimate Gaming PC. own PC. These shop owners and staff have been through the PC
Over the next three issues, we'll be assembling a game playing building process many times before. They keep up to date on the
behemoth. The ultimate'goal is to be able to play EA's Crysis at full latest PC related news and products, they know what works with
resolution with all of the graphical bells and whistles maxed. it‘s no what and how best to put it all together. They stock the
mean feat; a lot of systems still have a hard time in taming this components you need to build your own PC and will often happily
cuttingedge beast. ln me course of the next fewissues, we‘ll put share the benefit of their years of experience and subsequent
together the parts and power up our Ultimate Game PCjust in time wisdom. In short, if you're building your own rig ‐‐ Ultimate Game
to report the results and,therr..’.‘give the system away. As much as PCor othenNise ‐ you would do well to seek out a boutique PC
it will pain usftppart with this PCpowerhouse, that's just the kind of shop to help you in the process.
love wehave for you, our loyal readers. Check online at
Taking the DIY route with your next computer also gives the benefit
Game PC, courtesy of your friendly neighbourhood HUB: TCP of learning; the next time your PCis due for an upgrade, you can
writers and editors and the companies who have graciously research and source the components you need to do the best
provided us with all the parts we need to get this project off possible job with the least possible cash outlay, install it yourself
the ground. and learn more in the process.
Building a PCfrom the ground up can be an intimidating Or, you could just enter our Win the Ultimate Game PCcontest and
proposition. It's not as difficult as we may sometimes think though. keep your fingers crossed...
The benefits of doing a start-from-scratch PCbuild is that you are
afforded complete control over which parts and components you Enjoy the issue,
use, how the PCcase looks and its form factor, how much RAM, Andrew Moore-Crispin .
oi T 5110;
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“Look out'" "Duck!" "Get out of the way!" $2 million, and each integrates two of the highest technology was tested during NBA basketball games
Maybe you already scream at your television set. quality HDcameras available. and playoff matches. In one case, a private screening
There's always something on TV these days to get The cameras are integrated onto a single sled was set up to view the results, but later on, public
someone engaged, emotional, angry or upset. platform mount, and they are operated and controlled screenings were set-up in movie theaters capable of
Perhaps you yell at non-ideal Idols. Maybe you scream as one. The two cameras track“ depth in relation to a digital cinema projection.
at some Survivors. But when you find yourself yelling given subject to simulate what the human eye does, a At the time there were only 50 such theatres in the
at your couch-mate, screaming at them to get down process various known as dynamic convergence, U.S., but there are several hundred today, spread
before they get hit, well, then you know you're parallax vision, and/or visual convergence. across the U.S. and Canada. Several digital cinemas
watching the newest wave in digital video ,‐ 30! Putting high end HD cameras on the system makes
Threedimensional imagery presented on a two perfect sense, but other cameras can be used satellite broadcast, so the delivery of 30 HDsports
dimensional screen, be it theatrical or television, has (opening the door for more accessible independent, programming to audiences through North America is
been a holy grail of the production industry for a long, growing by leaps and bounds.
long time. But the technology has progressed far in the future). What’s also opening up tremendous opportunities in
beyond those did stereoscopic viewers that you held a Once the footage is shot, newlydeveloped computer‑ terms of delivering 30 DVis the ability to use on an
foot or so in front of your face ‐ and it has come a based software tools allow for minute adjustments of LCD screen at home, in the office or in a retail setting.
long way from the goofy red-andgreen glasses that the dual images, so that they can be mapped together Some of these new viewing devices do require
used to be handed out to sci-fl fanatics in movie in a fully realistic 3D manner. The tools allow for
theatres in the ‘505. complete control over depth perception, image
using a specially designed glass cover, placed in front
is almost mainstream. Some of the latest and hottest other picture parameters. of the screen itself, that bends and shapes light in a
blockbuster titles for rock’n’rollers, tween-age females, In the end, it‘s the display or projection of the two manner appropriate for a 3D effect. Available in
dedicated hoops fans, sci-fl enthusiasts and more camera signals, fed simultaneously onto one screen, various sizes, from around 22" to over 50", LCD
are driving ticket sales and topping audience that produces a 30 experience. Each image is offset screens with 30 capabilities show tremendous
satisfaction surveys. slightly by means of polarization filtering on the potential not just in entertainment programming,
It’s.not just the continuous development of new digital projector, and then reunited in the third dimension including TV and video gaming, but also commercial
media techniques and technologies, but people’s ability when viewed. . applications (think about the potential for product
to learn and master new talents and skills that is Yes, there are still glasses to be worn, but in recent placement in the third dimension), medical and
behind ‐ and in front ‐ of 3D image production. demonstrations held across Canada to show off the scientific settings and many more.
One key technology being used by many 3D content system, audience members were asked to don simple If fact, 30 will be used in all media sooner rather than
creators today is the 3D HDFusion camera system, and lightweight polarizing glasses, not huge or heavy later. Citing just one example, 3D technologists noted
developed by independent cinematographer Vincent mechanical units. that one major Hollywood studio, Dreamworks, has
Pace and backed by film director James Cameron In the meantime, movies like Hannah Montana and
(Titanic director Cameron has already completed U2 are excellent demonstrations of what the at the end of 2009.
several large-format (lMAX) films using the system, and technology can do to enhance live events, like music Moving as it is from SD (standard def) HD (high def)
is working on the 30 version of Journey to the Center concerts. Equally remarkable is what 30 can do for and now 30, digital video has got the right perspective.
of the Earth, which should hit theatres in 2008). sports programming.
Each camera system is worth between $1.5 million In one of its earlier demonstrations, the 3D By Lee Rickwood
” v i ; - . n .
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Copyright 0 Vents: Thermal Technologies. All Highs Reserved. All registered n-edemarke belong betheir respective companies
I‘ve been writing about PCgames for a very long time. A‘commercial by any other name?
My first review was published in 1990.in what is Just as it sounds, advergaming (an expression first
generally regarded as the first magazine particular to coined in a 2001 issue of Wired magazine) is the
PC games, Computer Gaming World. umbrella term given to the marketing of product
Back then, CGW was a hobbyist magazine penned through video games. And right now, advergaming is
and assembled purely by hobbyists purely for hobbyist big business. According to a report by Bostonbased
players and readers. The onerous presence of the technology research and consulting firm Yankee Group, Billboard .
corporate world seemed so very far away, and CGW's advertisers spent $78 million globally in 2006 and The second category, “BTL” (Below The Line), is quite
advertisements generally publicized mail order cottage more than $180 million in 2007. Considerably more wide ranging. But suffice to say that BTL advergame
industry games wherein the developer ‐ often a daunting are the annual projections of nearly a billion messages are more subtle than those of ATL games,
group of college techheads ‐ might make a few dollars post-2010. By anyone's standards, that‘s a often incorporated within “regular" titles. One need only
hundred bucks when all was said-and done. But that's look at recent toptier sports and racing games to see
a reflection on what gaming was in 1990. It was a the billboards for reaHife products and the corporate
nerdy but essentially pure hobby ‐ not unlike model Above board logos built into the peripheral scenery or on the actual
railroading. Like a shape shifter, advergaming takes on a variety of competitors, cars, and players.
But today, that purity, that innocence, is, for the most forms. Arguably the most powerful is known as an
part, gone. Today, the virtual streets are littered with 'ATL' (Above The Line) game. Essentially straight-up Below board?
the empty shells of small, independent developers promotions wrapped in and around video games, ATLs Not nearly as popular as the first two categories, TTL
either bought out or squashed by the corporate wheel. are usually customized versions of previously released (Through The Line) advergames are often based on
Intricate, hardcore games are few and far between, toptier games, or purpose-designed mini-games existing product, featuring URLs and links to entice the
while graphically intensive titles built to appeal to the available on Web sites or (before the days of the player to buy other goods related to that original
masses and spurred on by the younger, more Internet) included in product packaging. product. An oftused example of TTL marketing is the
impatient console gaming crowd, have in many cases Examples of “ATL games include "Chex Quest," a game 'Enter The Matrix.‘ Based on the film The Matrix
taken over. . DOOM conversion found in boxes of Chex cereal in the ‐ and not a particularly good game ‐ Enter The
Yet nowhere is the corporatization of gaming more late '905 wherein the environments were more cutesy Matrix sported ingame puzzles and the like that
obvious than in the product marketing that surrounds than scary and the bad guys were purportedly spirited players to Web sites where they would find
and permeates it. The truth is that our games are not teleported back to their own dimension rather than available merchandise. Of the three forms of
only becoming at least somewhat homogeneous , but gorily blown apart. advergaming, TTL would seem to be the most
also awash in advertising. One thing is certain ‐ if A substantially more current case in point is Burger insidious.
you‘ve ever finished playing a game and had a sudden King's recent "Battle of the Burgers,“ an online boxing
hankering for a Subway sub or a big-ticket Bang & match at the BK site between the Whopper, naturally, But do I really need a Lamborghini?
Olufson audio system or perhaps just a Pepsi, you're and his apparent foe, the 'Sleazeburger.’ If you Despite the loving look at an earlier, less commercialized
part of the "advergaming" generation. attained any score that proved you weren't. legally age of gaming that opened this article, don‘t think
for a moment that advergaming is new. lndeed,
American Home Foods released a customized floppy
Second Life disk game way back in the 19805 promoting its Chef
Boyardee brand. And likenesses of real world
automobiles have been used in driving games since
the late 805 or so, subtly prompting the player to
consider that particular model when he or she next
goes car shopping. And there are plenty more
examples where these come from.
But currently, advergaming is in the midst of a perfect
storm of conditions that has allowed it to rapidly
escalate. For starters, modern games look good. Even
as recently as the turn of the millennium, the vast
majority of games looked blocky and cartoon-like. But
with the recent advent of highpowered PCvideo cards
and muscular consoles such as the Xbox 360 and
PlayStation 3, gorgeous, photorealistic images are the
norm in today's top-rung titles. And as any marketing
exec will tell you, putting upa billboard or in-game
signage in the midst of visual sophistication and beauty
is far preferable to the highly pixelated environments
of yore. , '
Perhaps more importantly, gaming is no longer a
niche or a kid‘s market. In a 2004 study performed by
Comscore MediaMetrix, 25 per cent of PCgamers are
35 to 44 years of age, 25 per cent of gamers playing
free online games are 25 to 34 years old, and 33 per
cent of those who play premium games are 25 to 34
years old.
But the real surprise may be the per centage of us
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exceptionally well balanced. And both are a real pleasure to use, although the D300
seems better matched to the way my logic works.
In the field
Prior to the trip I used the D300 during a photo workshop where the temperatures
stayed at -20 for the entire outdoor shoot one morning. During that frostbitten
session my fingers refused to work long before the camera slowed down.
Then it was off to Japan, where the daytime temperature ranged from high single
digits to low teens. I encountered rain on two days, and in moving constantly from
the damp cool outside to humid warm interiors, much to my dismay the focusing
screen of the D300 fogged over both times, to the point that the red illuminated
squares that indicate focus lock disappeared and all I could see of them was an
eerie red glow. The actual focus‘ing mechanism wasn't affected apparently as the
images I took seem to be in sharp focus. And the camera seems none the worse for
the experience. And, by the’way. that 51-point autofocus gives tremendous flexibility
to place the focus point anywhere in the frame.
I visited a lot of historic sites where using a tripod was inconvenient and often not
permitted, so I was yearning for some kind of image stabilization. The new Nikkor DX
16-85 VRlens seems like a great match for this camera, although I haven’t had the
opportunity to use it. But to help out in low light situations, the D300’s high-lSO
performance is exceptional. Noise from ISO 800 isn't much different than at ISO
I can't recall how many times I’ve thought "that’s exactly how I hoped it would turn 200, which is the camera's base sensitivity. Conservatively, you get two stops for
out" when reviewing photos taken with the Nikon D300. Not always, mind you, free and you take them as faster shutter speed. I used higher ISO a lot in darker
because there are a lot of settings to learn, but enough‘ of the time to confirm this places like the interiors of temples, and without worrying about the noise
camera's reputation as one of the finest pieces of camera technology available degradation effects you normally associate with high ISO.
today. No doubt, the D300 is arcomplex and capable instrument but its interface is
not overlycomplicated ‐ but l should put that argument in Context. _ Is it live? ‑
The D300 is aimed at the enthusiast market, and the price of admissionis that you The D300 has two modes of Live Wew but I didn’t use either extensively. One of the
know something about camera controls. If you don't you'll have to claw your way up reasons I like SLRs is because of the optical viewfinder, and in the case of the D300,
that learning curve before the beauty of the 0300 starts to reveals itself. it doesn’t get much better ‐ near 100 per cent frame coverage and 0.94
Onthe other hand, if you know your way around, then once you finish a basic _ magnification. One reason why Live View might be a better experience on the 0300
orientation on how the D300 gets you there, you can start shooting and creating is because of its outstanding threeinch high‐resolution display. The first time I saw a
some very satisfying images. The D300 makes it very easy to get to this first level. hithres display on the Epson P-2000, I thought I was looking at a transparency on a
The buttons and switches are, to my mind, well labelled and well placed, and you’ll miniature light table. The D300’s display makes me think the same thing.
recognize the purpose of most of the basic camera soft menu controls because they You can tune the D300’s white balance in fivemired increments along both the blue
are clearly marked. amber and green-magenta dimensions. This offers fine control over colour, but it
You can leave it at that and have a very productive photographic life, but a D80 will actually threw me for a loop ‐ before I realized l’d accidentally tuned the auto white
take you that far too, for less money and less weight. The D300 offers a lot more, balance with a B3 setting (15 mireds more blue), I was scratching my head
and the depth of control you can exert over the D300 begins to show once you get wondering why all my daylight shots were coming out so cold. Duh!
into the more advanced settings or the Custom Setting menu (the 400~page user ‑
manual also gives you a hint). Here, you'll need to play student for a while because Final thoughts
there is a lot of data to process. this is a camera that a photographer with intermediate knowledge can pick up and
immediately enjoy. It’s also one that will continue to serve as your technique and
Have it your way knowledge grow. Frankly, it’s more camera than I need at my level, but not more
A custom settings bank allows you to save up to four sets of settings and give each than I want.
a unique name (using an on-screen alphanumeric keypad). What can you customize?
By David Tanaka
There are 10 autofocus parameters, another 10 for adjusting or customizing
controls, more than 10 dealing with display and shooting variables, six dealing with
exposure and metering, a handful controlling various timers, and a half dozen for
external flash operation.
One unusual feature the D300 shares with other higherend Nikon gear is built-in
support for GPS. You can buy GPS units that plug directly into the camera's MC-35
serial port, and each time you take a picture the D300 will read the GPS coordinates
from the device and include it as part of the image file’s EXIF metadata. I tried one
such product and it worked flawlessly. _
Other features that are a little unusual and may be interesting to some are an
intervalometer (for time lapse sequences) and the ability to shoot multiple exposures.
Some previous Nikons implemented a post-exposure shadow brightener called D‑
Lighting. The D300 takes it a step further with Active D-Lighting, which you-can
implement as a camera setting. .
The Nikon D300 was one of two cameras I took on a two week trip to Japan (the
other was the Olympus E-3, which I wrote about last month). They have a lot in'
common although they differ in the details ‐ like two sports cars from competing
manufacturers. Both are built like tanks with the weight to prove it, but are
we a: items-a? anti
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that one of the game’s primary new
features [he wasn't able to tell us what
this feature was] is a nogo. Turns out
technical limitations make it impossible
to implement the feature on all of the
eventually become the game’s most
raved about feature ‐ is born. They put
the finishing touches on the plan as
sunlight starts to creep through their
office windows.
platforms for which they intend to
release the game. Time to call Ubisoft 08.00hrs ‐ Presenting ACES to
global headquarters in Paris. After the suits
hours of discussion, they realize that Philippe and his team meet with their
there’s no way to get around the bosses to present their complete list of
problem. Their killer feature must be game features, which includes ACES.
axed. This is bad news. lt’s approved immediately. The final
Notebook Computer feature set is documented on Ubisoft’s
Batteries 8.AC Adaptors 19.00hrs - Emergency brainstorming servers and begins circulating among
session the game’s programmers less than two
Digital Camera The team orders in Chinese food and hours later ‐ right on schedule.
& Camcorder Batteries
a n d Chargers 09.00hrs ‐ The grind continues
game concepts is the last thing they Philippe and the rest of his team,
want to be doing on the day that they already inhabiting the office for a full 24
lPod, PDA, Nintendo DS were supposed to be finalizing the
and Sony PSP Batteries hours, settle back into their chairs,
game’s feature set, but they need to ready to begin another day’s work.
come up with something to replace Philippe will be in the office for another
Rugged Cases for iPods, their new unusable killer feature. seven hours. The idea of taking the day
PDAs and Smartphones Several ideas come up, none stick; off doesn't even enter his mind; there is
by Otterbox ' there’s just not enough time to properly still plenty of work left to be done. After
develop any new concepts at this point all, critically acclaimed blockbuster
UPS Batteries and in the cycle. After six hours of fervent games don’t design themselves.
Battery Kits discussion, they realize that it’s no use. By Chad Sapieha
It’s too late to add anything; the game
has all of the features it will ever have
‐ and one less than they wanted.
BC 18 May 2008
Tel: (604) 270-6797.
Fax: (604) 270-9161
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With its new Microsoft Office 2007, created in Word 2003 although with ppbt. These new files are very different one year of the service.
Microsoft changed the document format some reduced functionality in the case inside and they are “XML based. In fact, There is also an offline converter
that it uses to save Word, Excel and of advanced features. In addition, they are really just a zipped and available called DOCX Converter from
PowerPoint files. This change in Microsoft file format compatibly is a renamed set of smaller files. If you‘re www.panergy-software.com/
document format has heralded cries of feature of most other office suites so so inclined, and if you have a new products/docxconverterfindex.html
anger and frustration from unfortunate you can open Microsoft Word and Excel format file handy, rename it with the zip which can convert the Word .docx
users who are unable, for one reason or files, for example, in 0pen0ffice.org extension and open it to see what it is format to .doc and also .xlsx files to
another, to access these files. and save in those formats too. comprised of. Of course, this won't help .xls format. It is available for Windows
Part of the problem is not new. In the With the new Microsoft Office 2007 you do anything much with it but it's and Mac operating systems for
nineties, it wasn‘t unusual for one Microsoft has thrown compatibility out interesting to see. US$19.95.
program to be unable to read the files the window and its new file formats are Another free service with a much
created by another. However in' the last not only incompatible with older Workarounds shorter turnaround and more flexibility
decade we've been lulled into a state of versions of Office but they aren't There are a number of options for using still is Zamzar.com. Here you can
expecting that program file formats are supported by other office suites either. Office 2007 files with earlier versions of convert from .docx to .doc, .odt and
universally translatable so that even if Hence the problems users are Office or other programs. One simple .txt among other types, and from .xlsx
we're not using Word, for example, we'll experiencing. If you receive a Word one is to ask the people working in to .ods for use with Openofficeorg and
still be able to read Word files ‑ Office 2007 to save using the .csv or .xls. The same Web site has a
somehow. In fact, Microsoft has not open it in anything other than Microsoft appropriate 2003 version format. This .pptx converter which will convert the
made any really significant change to its Office 2007 without doing some work. will require that they work in what is new PowerPoint 2007 format to
file formats since Microsoft Office 97 called Compatibility Mode and they will PowerPoint 2003's .ppt format as well
and the file formats for each successive Know your opponent have a reduced function set available as the .odp format. It is simple to use
version of Office have been pretty much but it will ensure that the document is and very fast. _
backwardly compatible with earlier are easily identified as they are four still accessible to everyone else. If you are using 0pen0ffice.org there is
Office versions. So you can, for characters long and they’re the same If this is not an option and if you are another solution offered at
example, work with Microsoft Word 97 characters as the older extensions with using Mitrosoft Office 2003 or earlier http://katana.oooninja.com/w/odf‑
and still be able to read documents an added x, so they are docx, xlsx and and don't plan to upgrade, you can converter-integrator. This site offers
download and install the Microsoft links to a range of ODF converters
Office Compatibility Pack for Word, which convert Microsoft Office 2007
Excel, and PowerPoint 2007 File files into the appropriate OpenOffice.org
Formats from http://tinyurl.com/3xr4tt. formats. These converters run on
Once installed you can open ffles using various operating system including
the new formats in the older application, Fedora/Red Hat/Centos, Ubuntu,
so you can open Excel 2007 files in NovelI/SUSE and Microsoft Windows
Excel 2003, for example. The converter and there are instructions for each
is compatible with Microsoft Word 2000 operating system and links to the
and 2002, Excel 2000 and 2002 and relevant downloads here. If you're using
OS: PowerPoint 2000 and 2002 provided Vlfindows, you'll simply double click to
Windows, that in each instance the appropriate run the installer and then install it in
Mac. Service Pack 3 is installed. your program files folder ‐ I changed
Linux, Unix,
Netware However, because this converter the default install folder so it would be
works from inside the appropriate located with my OpenOffice.org
F ’ A SS W D R D Microsoft Office program, it will only installation for neatness.
D El: D D I N 6 work if you're using Microsoft products To convert the document, simply run
SQL database d o c u m e n t , File Password and is of no use if you're an the ODFconverter-integrator from your
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docx2doc.com. This is a Web site which original. If your file associations are
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files into .doc files that can be opened resulting file in the appropriate
in any program that can handle .doc OpenOffice.org program.
files. The site only handles .docx files While most of these solutions aren't
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PowerPoint 2007 files and it operates solution to the very frustrating question:
on a 24 hour delay if you opt to use the "And, just what am I supposed to do
free conversion. To convert your file, with that file?’
you browse to locate the .docx file and By Helen Bradley
type your email address. When you click
Convert DOCX the file is uploaded and it
[hm will be converted and emailed to you
after 24 hours. You can get instant
conversions if you pay $5.00 USfor
BC 22 May 2008
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Intel Psntium4 Dual Core E2200 (2.06)‐$285 Intel Core 2 Duo E6750 (2.666) 1333tsb‐S469 Intel Core 2 Quad 06600 (2.46) 1066Isb‐‐-5629 Intel Core 2 Quad 06600 (2.46) 1 0 6 6 I s b ~ $ 7 7 9
Intel Core 2 Duo E4500 (2.2 6 ) BOOFSB‐‘3319 Intel Cone 2 Duo E8400 (3.006) 1333Isb‐S499 Intel Core 2 Quad 09300 (2.56) 1333tsb‐3689 Intel Core 2 Quad 09300 (2.56) 1333fsb~$839
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Last month, we looked at the rise of the search shop." The actual sale happens off-line though; and get higher search rankings?
engines and tricks people have used over the years to Performance Diesel doesn't sell online. When I put these questions to'trafficgeyser.com’s
get their pages ranked higher. Techniques that are While from two different industries, both Marketing Koenigs, his answer was quick and to the point. “We
almost as old as the search engines themselves. Chefs and Performance Diesel use a form of Web follow the rules set out by the video and blog sites,‘ he
However, in the days of what's commonly called Web networking to draw traffic with fair success. says. 'Their own users decide if the content is poor.
2.0, a growing trend in achieving higher rankings is 80 is social networking on the web really the “honest" And that content is created by the site developer (our
through the use of social networking sites. Portals approach or just another trick soon to be made clients), not us. The search engines are just being fed
such as YouTube, Facebook and Linkedln receive obsolete by updated search engine algorithms? content by us. They’re looking for it. Wejust get
millions of combined visitors per day. Many of them Michael Koenigs the CEO of trafficgeyser.com says caught up in the stream of providing them relevant and
are filled with rich content such as video, links, contact posting to social network sites for the purpose of useful information."
information, and personal and corporate profiles, all driving visitors to your site is like playing a game the Ryan from The Marketing Chef agrees. "While I have
appealing to Web crawlers. search engines wrote the rules for. used some submission services, I still do a large
Tricia Ryan of The Marketing Chefs, a marketing "We're ahead of the game," says Koenigs. "The number of blog and podcast submissions manually. I
strategy company located in Mississauga, strongly search engines know that half the traffic is video have found them to help draw traffic either by
believes that her contributions to social networking based, so they are keen to focus their efforts on it. We improving my search result rankings or through direct
sites as been a big factor to her online success. ‑ simply make it easier for site owners to take links to my site."
"Each day I spend some time posting material to a advantage of this new and exciting format." However not everyone agrees with the effectiveness
different networking site," she says. “My ranking has Trafficgeyser.com is an online service that will submit of this new traffic producing technique. When I
improved substantially from this." _ your video, podcasts and blogs to over 35 social contacted Google directly about this new trend, they
Ryan combines social network postings with search networking, blog, bookmarking services and video were scratching their heads.
engine registrations, blogs, key words and links. She sharing sites with the click of a mouse. According to “A Web site receiving first place ranking within 10
also does a great deal of offline advertising, directing Koenigs, the concept is simple and effective: Posting minutes of being uploaded?" a spokesperson for
people to her site where she sells training materials blogs and videos, with key words, links and Google asked. ”I don't see how that could be possible.”
and courses. descriptions attached, to as many social networking Google’s formal position on increasing Web traffic
This is a very different business model from sites as possible will result in higher search rankings. is based on relevant content first and foremost,
Performance Diesel Injection, introduced in part one The theory is that as the Web crawlers scan the Web both on the site itself and any blogs, video postings
last month. A new business located in Markham, for video content and blog submissions, they will and podcasts.
Performance Diesel services a very specific segment continuously come upon your name and site. This will “Many owners of high quality sites can and do get
of the automotive industry. For its owner Giles Gallie, result in higher rankings as your information will be their site listed well in Google's search results without
drawing traffic has been done through industry forums "calculated" as being more relevant. In one online any outside help. Most often, some basic, relatively
rather than general interest social sites. demonstration for the service, a new site was listed as simple tweaks go much farther than any secret ‘tricks.’
“I regularly contribute to all the automotive . number one‘on a Google search within 10 minutes of For instance, using a journalistic mindset to write page
performance forums. People find me through those." going live. titles ‐ concisely answering who, what, where ‐ can
says Gallie. “I also refer new clients to the site when So do the search engines view this process as just be of great help to both users and search engines."
they call. It’s a nice selling tool that answers a lot of another form of link farming? Or is this a truly says Google’s spokesperson.
their questions while freeing up my time here at the legitimate and effective way to bring traffic to your site "Understandably, some site owners prefer to have
‘ someone else check and optimize their
site, and for these folks we've published
some guidelines relating to evaluating
SEO companies." explains Google’s
spokesperson.
“In order to deliver the best search results
to users, Google frequently crawls the Web
in search of new content. Every time
Google crawls the Web, 10-20 per cent of
the Internet is new. By submitting your Web
site to Google, you help with the process of
finding your site and adding it to the search
index. However, we strongly encourage
Webmasters to pay very close attention to
the ‘Quality Guidelines,’ which outline some
of the illicit practices that may lead to a
site being removed entirely from the
Google index or otherwise penalized."
Among Google’s guidelines: "Avoid tricks
intended to improve search engine
rankings" and "don’t participate in link
schemes designed to increase your site's
ranking or PageRank.”
Since guidelines similar to Google’s can be
found on other search engine's sites, does
this mean that posting to social networking
sites is actually pointless or even harmful?
“I don't think it’s pointless." says Joseph
Fung, CEO of Lewis Media, a Web design
draw1ng meaning out of content. I think 5:23: “5400 C:}’::L;c‘: _s1119 Klnznon use mu. 1 0 / 2 0 / 4 0 /som s11/ 15/23 145
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5399 m * 17'ATX Case 450W
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contains several applications like a Dual Core E2160(1.BG, 1M)‐$265
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typing tutor, fraction and geometry Athlon64 X2 5000+‐-‐‐‐$434
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Athl0n84 X 24 8 0 0 + ‐ ‐ ‐ $ 2 7 8
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here you'll find photo, video and music Athlon64X2 sooo+‐‐szaa PC5300 SODIMM 0 pcs Core2 Duo E4500(2.26, 2M)‐~$329
Settings
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everything to do with the Eee PC.
There's also an application to add or . Athlon64flX25600+
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AsusM3AM SA A l l 32MB 2 GBU Asus P5K-SE M8
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~5415 ca.asus.com
BC 28 May 2008
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The board will help to unlock the CPU is the brains of the operation but cooler it will be. The cooler it is, the RAM (nVidia architecture) chained
overclocking potential of the Intel Core the GPU (graphics processing unit) better the performance. Easy. We'll be together in SLI for a total of 1GB of
2 Duo E8500 CPU we'll be using in our provides the brute strength, pushing using the Thermaltake DuOrb CPU VRAM. The cards are PCle and feature
build. Inaddition, we could overclock mind melting visual clarity and effects cooler that incorporates blue and red dual DVI outs as well as HDTV out.
the RAM. In practice, we'll probably do from the latest generation of PC games. LEDs for a bit of flash and, more An nVidia agreement with many of the
neither; overclocking helps to squeeze As such, the E8500 makes more sense importantly, two 80mm, 2,000 RPM major game publishers means that
every bit of performance out of in our application than some of the fans, six copper heat pipes, copper games we run should automatically
components and can be accomplished higherend CPUs ‐ like Intel's latest fins and a mirrored copper base for choose the best mode for our monster
relatively safely assuming an effective Skulltrail CPUs running four cores. Intel maximum heat dissipation from the GPU setup.
cooling solution and a Iot'of research. Skulltrail motherboards can also CPU. The ASUS GeForce 9800GTX offers a
The Striker II Extreme mobo also has incorporate a second Skulltrail CPU for good balance of price and performance
a cool two-line LCD panel that alerts an incredible eight cores running on one and with two in SLI, we should be able
to any motherboard issues we may board. That's a little out of our price to play all current DirectX 10 games at
come across. range at the moment however. full resolution. At a later date, we could
«5350 x 2 ‘.‘.”.'.".'.’.CCISilll.CGITi opt to add in a couple more GPUs (in
CPU Cooling Random access memory or RAM is Quad SLI) to about double our already
Intel Core 2 Duo Desktop Processor Thermaltake DuOrb volatile system memory. That's not to impressive video processing power.
E8500 ~S7O wwwthermaltake.com say it is apt to explode at any given
~$320 www.intel.ca A cool PC is a happy PC. “A gaming pc time but rather, when it's receiving no Sound card
When looking for a gaming PC, Intel is draws a lot of power on the video card power it doesn‘t store anything. RAM is Sound Blaster X»Fi XtremeGamer
really the only game in town. AMD important as it caches system data in a Fatallty Professional Series
seems to be focusing more on the mid‑ Koay says. 'You have to keep the power format that can be accessed and ~Sl70 wvnvcreativecom
range which is valuable in some budget constant and the beat down. The more processed much faster than is A soundcard is not strictly necessary.
PCconfigurations but not when you're your system heats up, the more the PC otherwise possible. It's also an Many motherboards ship with an
looking to create a powerful gaming is affected,“ he explains. Cable important component in PCmultitasking integrated soond processing centre and
PC. We‘ll be using Intel’s E8500 management is also an important factor and vital in gaming. There are two support for 5.1 sound and beyond. The
"Penryn" processor built on Intel's in cooling. Aside from giving the major types of RAM available. According ASUS Striker II Extreme comes with an
ground breaking 45nm architecture. It is Ultimate Game PCa clean and finished audio processing centre that’s
a Dual Core chip with a clock speed of look, cable management in the form of . (Dynamic Random Access Memory) and considerably. better than most.
3.16GHz. Reports from the webbed cable holders and moderate SRAM (Static Random Access Memory). However, the fidelity of the sound
overclocking community suggest the use of zip ties ensures that airflow SRAM is the faster of the two. produced with an integrated sound
E8500 can be overclocked to nearly through the PCgoes unrestricted. The We'll be using two 1GB sticks of solution is nowhere near that created
4.4GHz with just normal air cooling. The more air flows through the PCcase, the Corsair XMS3 DHX TWIN3X2048 through a dedicated sound solution like
1600C7DHX DDR3. Corsair has an Creative‘s Sound Blaster X~Fi
excellent reputation for quality XtremeGamer Fatallty Professional.
components and is a major name and Soundcards don‘t offload instructions to
force in performance RAM. the CPU for processing (the
SoundBlaster Xlr'i Fatallty FPS has a
Business card CD Graphics card 64MB dedicated audio processing unit,
Mini I Shape CD CDRI DVD-R Printing ASUS GeForce 9800GTX sort of like the audio equivalent of a
Offset! Digital Printing 5350 x 2 vwn~1.ca.asus.com highend graphics card in games that
CDR DVD-R Copiers Assembling 8. Packaging The graphics card or cards are the support it). When playing with
CDR DVD-R Printers centre of the Ultimate Game PC. A headphones, the X-Fi CMSS-3D
Fulfillment
Media Supplies Tape to DVD conversion powerful graphics processing unit Headphone effect spatializes sound to
Packaging Supplies (8mm movie! mini DVIVHS) (GPU) is the heart that pumps give a sense of immersion. It's like
hyper-real visuals and allows us to bump having nine virtual speakers using just a
Now Available up the graphics settings on today‘s pair of stereo headphones, Creative
Quality Service most demanding games so we can see says. The X-Fi Crystalizer also helps
USB Flash Drive
Printing & Duplication
Fast Turnaround them in all their glory, the way the outside of the game; it enhances MP3
developers intended. and WMA files to intelligently repair
A recent new idea in boosting graphics some of the damage done to audio files
power allows us to chain two or more that have undergone this compression.
graphics cards together to create one
monstrous GPU; the dual core of the Speakers
video card world. ATI calls it CrossfireX Logitech G51 Surround Sound Speaker
and nVidia calls it scalable link interface System
(SLI) but the core concept remains 5200 wwwiogitechcom
Mum-iii":- nut Itiplhurd . \ I U l ) arc l q g l l u t d
“ m m . at Maumi-um (Jul-imam essentially the same. nVidia‘s SLI The Ultimate Game PCis the one that
technology can work in several different offers the most immersive game
ways. By either splitting the scene to experience. To that end, we could go all
be processed in two horizontally and out and opt for a 7.1 speaker system ‑
dividing the work between two cards that's left and right channels for each of
(split frame rendering, SFR) or by having front, middle and rear, a centre front
each card process frames in sequence speakers and a subwoofer for low
with card one doing odd and card two frequency effects (LFE). However, 7,1 is
even numbered frames (alternate frame perhaps a little extreme for our
Tel: (604) 821-0066 (800) 818-6944
Email: info@progressmarketlng.com
M E M B E R rendering, AFR), GPU performance application. 7,1 surround seems a bit
INTERNATIONAL DISC receives up to a 1.9X boost, according
Hours: Mon -Fri 9 am ‐ 5 pm we D u m c n m s ASSOCIATION
to nVidia data.
like overkill'and would essentially
require the Ultimate Game Room to
We'll be using two of ASUS‘s GeForce house the Ultimate Game PC.
We're opting for Logitech‘s 5.1 G51
BC 30 May 2008
speaker system. It‘s got 155W of power, bone rattling HDMl in for connection highdef sources. And more an online powersupply calculator, Koay says, like the
bass and a handy remote control unit that sits on the important, it looks really good. one hosted by Newegg.com at '
desktop. As important as the performance when _ Coupled with the BIu-ray / HDDVD drive, we'll also be http://educations.newegg.com/tool/psucalcfindethml.
building the ultimate is the look. To that end, the (551 able to enjoy high def video sitting at our desk... until Leave a 20 per cent power allowance for your PSU;
speaker system looks great out of the box and the' time comes to give the Ultimate Game PCaway. assume all components are running at 100 per cent
Logitech offers a unique skinning system that allows load and add some cushion.
users to change the look of the satellite speakers. Power supply
Print outs slip in to designated channels on the outside Thermaltalte ToughPowei' IOOOWatt Before we berfin
of satellite speakers to carry art from a favourite game ~5305 \wn'r.therma[takecom Deciding which components to use is perhaps the
or anything you can dream up The power supply unit (PSU) is the unsung hero of your most difficult part of building a balanced PC. Wetried
(www.logitech.com/GSlskins). PC. Do you need a 400W or 1.21 jigawatts? What's to balance price and performance in our Ultimate
the difference? And how much is it going to cost? Think Game PCbut leaned toward the latter. There are
of it like the engine in a car, says Thermaltake's Koay. capable gaming rigs that can be built with less money
A good engine pushing the car along at 120 KM/h and there are certainly more powerful rigs that can be
runs smoothly and gracefully. Running the same 120 built with more. Wewelcome your feedback on the PC
KM/h using a low and engine you can still reach 120 build. Stop by www.hubcanada.com to get in on the
panels. Thanks to the drastic improvements in LCD KM/h without much of an issue, but the ride won't be discussion.
response rates (measured in milliseconds) and anywhere as smooth and you won't be able to go By Andrew MooreCrispin
improvements in LCD panels' ability to show a full much faster. To determine your PSU requirements, use
contrast range from true blacks to pure whites, the
CRT is finally (almost) dead in North America. Look for
a panel with a fast response time (no more than 6ms, T
some panels go as quick as 2ms), a high contrast
ratio and good brightness range. Choose a widescreen
panel of at least 19' but realistically speaking, 22'
plus. Bigger is definitely better in this case. The
display is one of the components you really need to
see and play with in the store; no online buying here.
We're going to go with the LGL246WH high def LCD
Monitor. LG's L246WH offers a 5ms response, 2000:1
contrast ratio, 1920x1200 (WUXGA) resolution and
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Cyborg
Saitek vmwsaitekcom Street Price: 5100
A big keyboard at 53.3cm by 20.1cm, the Saitek
Cyborg is the newest and priciest of all the models in
this group. But it's also one of the most intriguing, and
it definitely offers the most features.
The Cyborg has a lot of things going for it, not the
least of which is its light show. Like the Reclusa, the
Cyborg's backlighting shines both through the
characters and between the keys and is therefore
highly effective. Even better, the colors are switchable
‐ from green to amber to orange to our favorite, a
Lycosa Razor
bright red. Moreover, you can dim the light, brighten it,
switch it completely off, and even select different
conforming nicely to the natural lay of your hand and the slimmest keycap structure, the shortest action, colors for different segments of the board. For
fingers. The fourteen keys on the keypad are highly and the quietest operation of any board here, and example, you can choose green for the WASD keys
responsive, extremely accessible, and ready to be thusly feels much like a laptop keyboard. Its and red for the numeral keypad, leaving everything
programmed with individual keystrokes or whatever comparatively diminutive size (just 47cm by 16.5cm)‑ else in the dark. And you'll do all that via a touchpad
massive macro you can dream up. And certainly makes it feel less substantial than the others, though that, unlike that of the Lycosa, works correctly
Belkin seems to have eliminated earlier stability it's certainly a better fit for smaller desks. every time.
problems where the unit would lift off the desk in the The Lycosa's cool blue backlighting shines through The gamingcentric controls (hinged buttons, actually)
heat of action. ‘ ’ the characters on the keytops but not between the appear on the extreme left and right edges of the
However, we're not so thrilled with some of the board ‐ six on each side, in a row from top to
amenities. The directional pad, for example, is difficult bright ambient lighting unless you‘re looking straight bottom. Each of these controls may be programmed
to reach and even more difficult to manipulate in the down at the keys. Moreover, because the characters to perform any operation you want them to perform,
desired direction, especially if you have smaller hands are transparent rather than translucent white, the including macros, via the included but slightly imposing
and even if you detach the near‐useless mini‐joystick. entire keyboard and all the keys fall completely black if Saitek SST software. As good as this sounds, we had
Furthermore, the fifteenth key (located just below the you switch off the backlighting. An alternate setup minor problems during game sessions differentiating
directional pad) is attached in such a way that you allows you to illuminate just the WASD keys, but overall one button from another because they're grouped so
must press it precisely in the center or risk a misfire. the lighting leaves us in the dark. tightly together. Moreover, we felt the action of each
And the scroll wheel, though positioned in just the right A compact touchpad at the top right controls the was slightly sloppier than that of the Cyborg's keys.
spot, is hard to spin without first lifting your fingers backlight and your media player (the unit supports four Despite ‐ or perhaps because of ‐ its amenities,
from the keys for added leverage. of today's most popular media players right out of the the Cyborg looks rather gaudy, like a prop from a
Ultimately, we don't feel the unit's upside makes up box), and deactivates those annoying VWndows Start Terminator flick. That isn't necessarily a bad thing,
for the miscues ‐ or its somewhat hefty price tag. keys, yet the touchpad's sensors wouldn't always particularly for true gearheads, but it certainly doesn‘t
However, feel is a very subjective thing. If you like the acknowledge our touches. We also had issues with key look as chic as either of the other two full keyboards
concept, and are either endowed with large hands or modifiers such as Shift and Ctrl, both of which worked we review here. Its key action is solid though, trailing
open to an acclimatization period, you should certainly only intermittently. A quick scan of Internet chat boards only the Reclusa in this regard, and its metal-plated
try to get your hands on one for a test session with proved we aren‘t alone. WASD, cursor, and space keys should add to longevity.
your favorite game before rendering a decision. The Lycosa's keytops sport a non-slip rubberized Weliked the extra two retractable legs on the front,
coating that feels quite different from most keyboards, which, when extended in conjunction with the back
Lycosa and the unit packs headphone and microphone jacks legs, elevates the entire board off the table or used
Razer www.razerzone.com Street Price: $80 and a USB pass-through port on the rear; Sadly, the alone, provides a more ergonomics friendly negative
The sleekest and likely the prettiest keyboard in this port operates at leisurely USB 1.1 speeds. The wrist tilt. And we loved the dual modes -‐- 'Normal' and
roundup with its glossy, piano black finish and low‑ “Cyborg“ ‐ the latter of which automatically disables
slung, understated styling, Razer's Lycosa isn't quite remove all four screws just to detach it. the andows Start keys.
so appealing under the hood. In the end, you have a slick looking, spaceefficient The Cyborg features a single USB pass‐thru port (the
The little brother of Razer's Tarantula, the Lycosa has keyboard that offers some gaming-specific perks but Reclusa has two), but the really good news is that this
is the only keyboard we tested that supports the far
faster USB 2.0 standard. You can also plug in a mic
and a headset.
Power Pellets is a monthly column that explores PC gaming products, services. trends,
and issues, focusing, when appropriate, on Canadian consumer ramifications and
industry connections.
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37
When it comes to buying a laptop designed to handle memory to run smoothly, make sure you more than
today’s demanding computer games, there’s good meet the minimum requirement for your favourite titles
news and bad news. (good news: prices have dropped considerably over
Let’s start with the unfortunate reality ‐ the latest PC the past couple of years). While you can get up to 4GB
games require a fast processor, ample RAM and a of RAM with some of todays gaming laptops, 2GB of
high-end video card. DDR2 RAM is fine to start. Stardock’s "Sins of a Solar
But despite popular belief, you don’t need to take Empire," for instance, requires 512MB RAM (or 1GB
a second mortgage out on your home in order to for Windows Vista), while 2K Games says 2GB of RAM
afford one. is ideal to run “BioShock.”
So consider this article a starting point on what to
look for in an affordable mobile gaming PC, Video card
component by component, whether you're looking to One of the most important considerations when buying
frag friends in online deathmatch tournaments while at a laptop for 3D gaming is its video card and amount of store a lot of data yet (usually 64GB). EA’s "Hellgate:
your local café or simply a way to stay entertained video RAM (VRAM) on the card. Never opt for an on London" takes up 6GB of hard drive space, while
while flying the friendly skies. ‘ board ("integrated") video card ‐ a gamer needs a Ubisoft’s "Assassin's Creed" for the PCtakes up 8GB.
The following is a look at the various components to dedicated stand-alone one for optimum performance.
shoot for when shopping for a reasonably-priced This is where things can get a tad pricey, so if you Other considerations
gaming PC. Keepin mind components improve all the can’t afford an nVidia SLl Dual GeForce 8800M GTX - When it comes to audio, today's games may feature
time, but here are some recommended specs at the with 1GB GDDR3 Memory (gulp!), then a 256MB or a number of bells and whistles ‐ such as 7.1
time of writing. 512MB graphics card will be fine for most games. surround sound that splits audio into seven different
Ubisoft’s “Tom Clancy's Rainbow Six Vegas 2," for tracks, plus the bass via the subwoofer ‐ but don't
The CPU instance, calls for a minimum of 128MB DirectX‑ bother investing in one of these fancy mobile audio
A PC’s CPU -‐ or Central Processing Unit ‐ is the compliant video card but recommends at least a cards (from, say, Creative) if you're counting your
brains of the machine. While we’re starting to see 256MB DirectXcompliant video card. coins. A decent 2.0 system with headphone jack
quad-core processors in desktop PCs, you’ll be just should be fine for most.
fine with a laptop powered by a duatcore CPU, such as Hard Drive
an Intel Core 2 Duo or lntel Core 2 Extreme processor, As with RAM, hard drive space has also come down in GNo PC games ship on BliHay Disc just yet so be sure
with 6MB Cache and 800MHz front side bus. The PC price over the past few years. The more you have, the to get a fast DVD drive (with recording function), such
version of Ubisoft’s "Assassin's Creed," for example, more games, programs and files you can store on as a 8x dual-layer CD-RW/DvoztRW.
recommends an Intel Core 2 Duo 2.2 GHz or AMD your computer. A laptop typically ships with at least an
Athlon 64 X2 4400+ or better. 80GB or 120GB hard drive, but you can spend a little -Screen size boils down to personal preference but
more for a 200GB, 320GB, SOOGB or 640GB hard let’s face it: the bigger the better. A 17-inch or 20inch
System memory drive. Remember hard drive have speeds too, so the laptop screen trumps a 13- or 15inch monitor, but the
As with the CPU, system memory (a.k.a. RAM) is higher the number the better (7,200 RPM, or rotations downsides to a bigger screen are twofold: it’ll add
related to me speed and performance of your per minute, 5,400 RPM at the least). Some newer extra size and weight to the PC and generally speaking
computer, plus it helps users run more than one laptops have Flash-based SSD ‐ Solid State Drives ‑ will eat away at the battery faster (though you
program at once. Because games require a lot of but while you might gain a speed boost they don't shouldn’t expect great battery life anyway, since
running games is taxing on the laptop’s resourcesl).
You can always output to a standalone PC monitor or
supported HDTV, too, if you like.
Ultra mobile computing has had a long haul. The segment has seen flashes of success ‑
both Palm and Mobile Windows had their moment in the sun ‐ but nothing remains of those
that you could call pervasive on the same order as the ubiquitous personal computer. If you
take the ultramobile out of the context of PCevolution, however, you can see that the tiny
computer is alive and well and living in your smartphone.
Smartphones have quite a different evolutionary history than handheld computers but they
are converging on a common playing field. Phones figured largely in the demise of standalone
handhelds. The first Treo, which was a combo Palm and cellphone proved to be more
desirable than the Palm alone. Likewise, the only Mobile andows devices with any legs in the
market today are those that are cell phones.
Nevertheless, market research firm Canalys considers smartphones and wireless handhelds
as a single market segment it calls the smart mobile device market. This market grew by 53
per cent (devices shipped) in 2007. The top three device vendors worldwide in 2007 were
Nokia, RIM and Apple.
Say what? Yes, believe it or not the iPhone vaulted Apple into Number-Three spot, just ahead
» of Motorola. Looking at just the North American market, the picture looks even rosier for
Apple. Canalys estimates that in Q4 2007, Apple was in Number-Two spot with 28 per cent
market share in the US, behind Number-One RIM at 41 per cent but ahead of Palm at nine per
cent. Apple even beat out the combined market share of the multiple vendors that use
Windows Mobile (21 per cent combined share).
Interestingly, while handheld computing was dominated by Windows and Palm operating
systems and Psion and its Symbian 08 mainly in Europe, the smartphone hierarchy has
Symbian as the dominant smartphone OSworldwide with 65 per cent market share, with
Windows (12 per cent) and RIM (11 per cent) far behind in second and third spots. But looking
at just North America (US primarily), a far different picture emerges with RlM OSin top spot
(42 per cent) followed by Apple (27 per cent) and Microsoft (21 per cent).
While there are a few reasons for RIM’s success, the defining Blackberry feature was push
email. Extending that lifeblood of corporate existence to everyone’s pocket assured RIM’s
success even before the phone features were added. RIM’s brilliant Ul innovation was the
thumb keyboard ‐‐ just functional enough to get the essential job of email done. You wouldn’t
want to type a novel on it, but so what? Even at 20 words per minute, getting through a dozen
emails While sitting anywhere is a real task accomplished.
The defining iPhone feature is iPod ‐ not the device per se, but the ecosystem that has
grown around it, part discrete device, part music store, part Internet experience. The
ecosystem creates the experience and expectation that iPhone responds to, in the same way
that Blackberry responds to the corporate need to be constantly connected to the information
flow that’s the main currency of the knowledge worker. Phone and Wi-Fi are inevitable
extensions within that ecosystem.
UIbrilliance? I'll have to wait until I actually try one to make my own judgement, but it looks
fun and functional.
Interestingly, one of Intel’s target platforms for its Atom processor is the MID or mobile
Internet device. If you've been witnessing how quickly Apple gobbles up new Intel technology
and spins them into its computer lines, you shouldn't be too surprised if an Atom processor
found its way into a future iPhone. Now there will be an ultra mobile to behold.
hubcanadaxomlr .
HUB: The Computer Paper B.C. - May 2008 BC39
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