Project scope statement

Project name: BATA back to school marketing campaign

Submitted by: Socio3 digital agency

Project manager: Alia Rahim

Team members: sidra shahid, seemal javed, suneela

Background:

End of summer vacations is the high time when shoe industry makes most of its
profits. BATA knows it is essential to communicate its strong product collection to
the market to make more profit. So the company have decided to launch a
marketing campaign to reach most of its customers and spread the message.

Goals:

 To attract children and parents and introduce its unique product

 To increase market share

Scope:

All three main mediums, TV & print media, social media and mobile marketing
will be used to spread the message to most of the customers. This campaign will
also increase a positive engagement of the users through a contest.

Duration: Campaign will start on 21st June 2019 and will end on 30th July 2019

Project budget: 120000pkrs

Approvals

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Project manager project sponsor client