Every small and local business owner knows that their competition isn’t limited to fellow small

businesses. There are giant brands represented in towns across the country, meaning you’re left to
compete with other local retail plus the corporations with big marketing budgets and even bigger name
recognition.

A significant part of small retailers was affected, with the opening of the Aman market in the very center
of the city. One of the local shops, the retail store Roda, noticed losses at the very beginning due to the
opening of a hypermarket in the immediate vicinity. They lost a large number of customers due to the
wide selection of goods and numerous weekly and monthly promotions in the Aman market.

However, while it may seem like retail shop Roda is fighting an uphill battle, there are plenty of
advantages that small businesses have over their larger competitors. As soon as possible, the owner of
Roda organized a meeting with the managers. At the meeting of they discussed the following options: to
be accessible to the customers, to exemplify their strengths, to analyze their data and to stay ahead of
consumer trends.

Roda already had a good business reputation in its hometown. To understand better their custromer,
Roda retail store would to create improvements based on customer feedback.

Since this is a well-known local store, with the label of a good neighbor, their plan is to regain the trust
of customers by selling local products, such as homemade juices, pastries, and products from organic
farms.

This retail can outlast the competition by providing good customer service, in every moment in shop
employee can offer help to customer, and to follow customer need.

The owner of the Roda retail store said that their advantage is that we have been here, in the
neighborhood, for years. We attract our customers with kindness, smiles, quality service and that's it.