AVIATION MANAGEMENT COLLEGE

MID TERM PUBLIC SPEAKING

STRATEGIC MANAGEMENT

TM 603

1. Strategic Management is management’s ‘game plan’ for running the business;

strengthening the firm’s competitive position; satisfying customers; achieving performance

targets. Define The four key elements of strategic planning for corporate strategy.

2. Stakeholder is the group or individual who can affect or is affected by the achievement of

an organization’s objectives. Differentiate between internal and external stakeholders in the

organization.

3. Strategic decisions are long-term in their impact. They affect and shape the direction of the

whole business operations. Briefly discuss the levels of strategic decision- making with

aviation-related examples.
Prepared by, Reviewed by,

_____________________ _____________________
Norulbaiti binti Mohd Nor Nurulfaqih bin Sajalli
Lecturer Head of Department (Academicians)
Date: Date:

Reviewed by, Verified by,

_____________________ ______________________
Hasrol Soib Rahazimah binti Ibrahim @ Ismail
BAAM Coordinator CQI Executive

Date: Date: