Understanding Demographics

–Demography – statistical study of a population

–Segmented Customer data helps in getting
advertising in front of the right people
–Demographic data is central to all aspects of a
marketing campaign

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Common Types of Demographic Data

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Where Demographic Data Come From?

–Self reported data is the best and most accurate

–Third-party data providers
– Enrich your customer list with a wide array of demographic data
– These databases are assembled from a variety of sources

–It’s best to have data that relates to specific

households if you are using it to define target
audiences
–Get information from corporate partners
– Product warranty information, transactions, internet activity and industry-specific data combined to form a
full picture

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD