What Is a Cloud-first

Headless CMS?
We’ve been using CMS to manage
website content for 20+ years
 BUT
The world has changed!
 Today, we live in
a multi-channel world
 People spend more time
using mobile than desktop
Source: http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide
 US consumers use on average
3.5 connected devices per person

Source: https://www.consumerbarometer.com/en/trending/?countryCode=US&category=TRN-NOFILTER-ALL
“...augmented reality and virtual reality
(AR/VR) market will grow from $5.2 billion
in 2016 to more than $162 billion in 2020.”

— IDC Worldwide Semiannual Augmented

and Virtual Reality Spending Guide
Traditional CMS products weren’t
built for these scenarios
In most cases, they were built as
a coupled CMS for websites
 Limitations of Traditional
(Coupled) CMS Products
Page-oriented model rather than content components

Single platform/programming language

Limited flexibility of the templating engine

Custom code tightly connected with CMS code

“Through 2020, more than 90 % of web
content delivered to IoT devices will
be delivered as content components
versus pages.”

— Gartner research note “Digital Experience

Platforms Need to Feature Headless Content and
Smart Client Capabilities”, December 6, 2016
We need a new breed of CMS that will
better support multi-channel
digital experiences
Headless approach separates
content management and
its presentation
 With a headless CMS, you can
Publish content on any channel
Web, mobile, virtual reality, digital assistants, chatbots, Internet of
Things, etc.

Separate the CMS and your application

… to get more flexibility.

Use the CMS API with any technology

PHP, JAVA, .NET, node.js, etc.—to display the content on any channel.
In theory, you can make
any CMS headless, but
that’s not enough
You will address one issue, but you still
have to babysit the CMS… :(
 We need a new breed of CMS without
the pains connected with running one—
after all, we’re in the age of the cloud
Today, companies increasingly prefer the
SaaS model as it allows them to focus on
their business instead of technology
Source: https://www.bvp.com/blog/state-cloud-2015
 Traditional CMS weren’t suitable for
the SaaS model as they didn’t allow for
separate content management
and presentation
The headless CMS solves this issue:
The CMS vendor provides content
management as a service, while you
build your application using its API
 Traditional CMS Cloud-first
Installed in the Cloud Headless CMS

YOU TAKE CARE YOU TAKE

OF EVERYTHING CARE OF YOUR
APPLICATION

THE VENDOR
TAKES CARE
OF THE CMS
It means if you want to reap all
the benefits, you need to go
cloud-first AND headless
You only take care of your website
or application
You can create your presentation on any platform,
using your favorite programming language and
development tools—you just call the API.

The vendor takes care of the CMS

… its availability, security, performance, upgrades
and backup. It provides an API and a content delivery
network that makes the content available anywhere
in the world at lightning speed.
Welcome to the Future!
 Cloud-first headless CMS
provides huge benefits for modern
marketers and developers
It’s not just a temporary trend for some
niche market, it will change the CMS
world over the next five years
“… the new product must be at least 10
times better than the old way of doing
the same thing or customers will stay
with what they have.”

— Ben Horowitz
Why Is Cloud-first Headless
CMS 10 Times Better?
 No Worries About
Running a CMS
The vendor takes care of
upgrades, hotfixes, security,
performance, etc.
Built for the Future More Creativity
Create modern multi-channel Have no limits by gaining
digital experiences for devices complete control over your
to come presentation
Platform Independence Higher Agility
Use your favorite programming Shorten time to market and
language, tools, and development quickly test new ideas
process
 We're at yet
another inflection point…
 Cloud-first Headless CMS

Monolithic Digital
Experience Platforms Today

Dynamic Web CMS 2010s

2000s
Page Generators

1990s
Cloud-first Headless CMS Is Here
GIVE IT A GO!

Go to www.kenticocloud.com and see what

a cloud-first headless CMS can do for you