Chapter 3

Marketing Aspect

A. Product Description

Nowadays, people value the quality, price, and convenience in buying the

product they wanted because in the old days, the people seek value in the

product’s usage and what they can gain from it. The proponents came up with

an idea called as Perpetual Candle. Perpetual means continuing or never-

ending in the same way. Candle comes from the old English word which means

be white or glisten.

The proponents also decided to name the product as Perpetual Candle

because it complements the name and the candle holder, that is not only giving

us light and a never-ending cycle of creating a candle, but also gives us the

idea of the 3 R's. Reduce when saving money to buy more and more candles.

Reuse and recycle when the melted wax remolds and becomes a candle again.

Perpetual Candle contains beeswax, palm wax and soy to make our

surroundings to be smokeless. The proponents decided to make an all-organic

candle, wherein the wax will be made of beeswax candle, in exchange of the

usage of non-environment-friendly wax. To avoid any unnecessary accident like

house fire. The molder is made of PVC pipe, which means polyvinyl chloride the

world’s third-most widely produce synthetic plastic polymer after polyethylene

and polypropylene, so that the molder itself won’t be too expensive and more

economic but flexible and can be used easily. The proponents also decided to

make the handle into wood so that it won’t be hot when held. It can stand
using a trivet or you can just hold it using your hands. The holder has a

circular shape so that it can easily be handled.

B. Market Description

C. Demand

D. Supply

E. Demand and Supply Analysis (with demand gap)

F. Price Study

G. Marketing Program

H. Porter’s 5 Forces

I. SWOT Analysis