1/21/2021 Tourism industry revival on cards as special interest tourism set to rise at 22.

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THU, JAN 

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Tourism industry revival on cards as special interest

tourism set to rise at 22.4%
15 Jan 2021  08:57  1245

The special interest tourism market is poised to surge exponentially in the coming years, with an
ESOMAR certi ed market research and consulting rm, predicting it to reach US$5.61 Bn by the end of
2030. In 2021, the market is likely to rise at a little above 22%, as tourism industry sets on path of
recovery with countries gradually reviving from the COVID-19 aftermath. Surging focus on
sustainability will remain chief driver of special interest tourism. An increasing number of rural
advocates,

The special interest tourism market is poised to surge exponentially in the coming years, with an ESOMAR
certi ed market research and consulting rm, predicting it to reach US$5.61 Bn by the end of 2030. In
2021, the market is likely to rise at a little above 22%, as tourism industry sets on path of recovery with
countries gradually reviving from the COVID-19 aftermath.

Surging focus on sustainability will remain chief driver of special interest tourism. An increasing number
of rural advocates, government o cials, and farmers are enthused about prospects of direct farm
marketing. Direct marketing aids in rural development by attracting agricultural tourists.

Recreational activities such as pick your own food, cut-your-own Christmas trees, and others are
organized under this concept, facilitating special interest tourism growth around the world. Agritourism is
thriving across the world since it offers unique opportunities for combining aspects of agriculture and
tourism industry, offer a plethora of educational, nancial, and social bene ts to tourists and
communities, alike.

Expansion of agritourism is presenting lucrative opportunities for special interest tourism growth. Ranch
stays across the U.S. and farm stays in India are popular example for this. Besides this, the rising focus
on sustainably travelling will enable growth in the market. With an increasing number of travelers showing
keen interest on traveling more responsibly, prospects for special interest tourism growth are expected to
soar.

With COVID-19 pandemic exposing vulnerabilities of the tourism industry, focus on sustainable tours and
travels is expected to grow. United Nations World Tourism Organization has integrated Sustainable
Tourism Goals encouraging adherence to certain standard while promoting tourism. Such initiatives by

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international organizations will boost special interest tourism market in the coming years.

Some of the key takeaways from study on special interest tourism market are:

The expansion of tourism industry in France and U.K. will catapult Europe to fore of special interest
tourism market
Activities will remain key purpose motivating travelers to opt for special interest tourism
Environmental activities will remain highly sought-after, while demand for adventure tourism is
forecast to rise steadily
Online booking will rise even as conventional methods such as in-person booking remain popular

“Governments around the world are adopting various strategies to revive tourism industry as economies
return to normalcy following COVID-19 outbreak. Keen focus on special interest tourism is noted, as
governments engage in promoting special activities across tourism destinations,” revealed a lead analyst.

Surging Demand for Personalizing Tour Packages

According to Think with Google, nearly 57% of travelers are in favor of personalizing their buying
experiences based on their personal preferences, behavior, and past choices. The rising demand for
personalization has become a crucial driver of the special interest tourism growth. By offering exible
packages and tailoring them as per traveler’s preferences, travel and tour companies stand a better
chance of satisfying them. The rising demand for personalizing travel packages and experiences will aid
in the expansion of the market in the coming years.

Driven by changing consumer preferences, prominent trip advisors and planners such as Travel Triangle
and others are offering facilities for personalizing travel experiences. This is expected to bode well for the
global market.

Who is winning?
The report identi es some of the leading companies operating in the market. To gain edge amid surging
competition, market players are focusing on designing unique packages. For instance, Martin Randall
Travel Ltd. offers competitively-priced trips across U.K. and Europe. Meanwhile, Audley Travel Group Ltd.,
supports several social and environmental charities and projects across the world. In January 2020, it
was also granted the Travelife Partner aware as a recognition of its efforts towards improving corporate
social responsibility and sustainability.

Some of the other leading players in the market are Wild frontier, Carlson Holdings, Inc., Cox & Kings Ltd.,
Flight centre Travel Group, National Geographic Partners, LLC., EF Educational Tours, and Booking
Holdings, Inc., among others.

These insights are based on a

report (https://www.futuremarketinsights.com/reports/special-interest-tourism-sector-overview-and-
analysis)
on Special Interest Tourism Market by Future Market Insights.

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