The factors that caused pressure within the VW organization were the goal to be ,in this case in U.S.

, the
most efficient diesel automobile market and this goal led to deceiving emissions testing with a "defeat
device".

2. The factors combined to create the opportunity for employees to engage in such behaviour were
caused by rewardings, called promotions, that driven the employees to engage in such manner and the
company itself recalling his recognition.

3. Those who participate in these cheating manevreure were motivated by the increased sales which
caused by default, a smog on the company members at that time, which led to "justified excuses" of
cheating.